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All Journal Gemilang: Jurnal Manajemen dan Akuntansi Student Scientific Creativity Journal
Andika Sihotang
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : Student Scientific Creativity Journal

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Analisis Strategi Mempertahankan Nilai, Kepuasan Dan Loyalitas Pelanggan Lampu Hannochs Terhadap Disributor Hannochs Di Tembung Arsyrah Fitri; Teresia Bunga; Andika Sihotang; Lenti Susanna Saragih
Student Scientific Creativity Journal Vol. 1 No. 6 (2023): November: Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v1i6.2389

Abstract

This research aims to determine strategies for maintaining customer value, satisfaction and loyalty towards Hannochs brand lamps carried out by several Hannochs distributors in Tembung. The sampling technique used was purposive sampling with Hannochs customers at one of the Hannochs distributor shops in Tembung. Data collection methods are participatory observation and interviews. The results of the research show that consumer loyalty, consumer satisfaction with the quality of Hannochs lighting products are met with durability, product guarantees and various product variations so that consumer needs and desires are met, in several shops the service quality of Hannochs distributor shops also meets customer satisfaction with friendly service, respond quickly, and help resolve consumer problems in using the product.
Co-Authors Arsyrah Fitri Daniel Martinus Feby Caroline Ivo Selvia Agusti Lenti Susanna Saragih Linsa Febby Br Barus Mukmin Siregar Nadya Rahmadhani Riyani Sijabat Sepania Tiarasi Teresia Bunga Vini Andayani Manik