Article Per Year (5 Year)
p-Index From 2020 - 2025
1.066
P-Index
This Author published in this journals
All Journal Wikrama Parahita : Jurnal Pengabdian Masyarakat Mitra Akademia: Jurnal Pengabdian Masyarakat Journal of English Language and Education PROFICIO: Jurnal Pengabdian Masyarakat EPIGRAM (e-journal)
Arnanda, Rachmat
Unknown Affiliation
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of English Language and Education

 1 
Translation Techniques in Institutional Branding: An Analysis of News Headlines from a Higher Education Institution Website Ardhan, Dhea Tisane; Arnanda, Rachmat; Khoirunnisa, Ratna
Journal of English Language and Education Vol 10, No 6 (2025)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v10i6.1498

Abstract

The aim of this research is to examine the translation techniques applied in news headlines published on the official website of Vocational Education Program, Universitas Indonesia, and their role in shaping institutional branding. This research applied a qualitative descriptive approach, 58 bilingual headlines (Indonesian–English) were analyzed. The results show a total of 11 translation techniques are found, with literal translation being the most dominant technique applied. By using literal translation, it indicates that the institution wants to brand itself as accurate, credible, and trustworthy institution to international audiences. Furthermore, the findings also suggest that translation techniques in this context goes beyond linguistic transfer, serving as a means to strengthen institutional identity and credibility. By balancing local values with international accessibility, the translations of the news headlines contribute to positioning the institution as both rooted in its cultural background and actively engaged in the global higher education environment.
Co-Authors Ardhan, Dhea Tisane Arif Dermawan Garjati, Vina Nanda Nanda Gardjati, Vina Pramono, Agus Edy RATNA KHOIRUNNISA Ridlwan, Hasvienda Mohammad Saidatuningtyas, Ifa Tatun Hayatun Nufus Tisane Ardhan, Dhea Vika Rizkia