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All Journal JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Ilmiah Nusantara
Anggita Ken Muktiari
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Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Mathematics Social Sciences

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Pengaruh Pengeluaran Konsumsi Rumah Tangga terhadap Produk Domestik Bruto Indonesia Tahun 2003-2022 Siti Saadatu Daroen; M.Egitia Zaini; Nurul Nur Fadillah; Angelica Meilani Rika Dwi Kusuma; Anggita Ken Muktiari; Faldi Satrya Akbarullah; Dahri Dahri; Disya Ayu Rivtryana
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 3 (2024): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i3.1637

Abstract

This research aims to analyze the influence of household consumption expenditure on Indonesia's Gross Domestic Product (GDP) in 2003-2022. The data used was taken from secondary data from the Central Statistics Agency (BPS) using simple linear regression as the analysis method. The research results show that there is a positive and significant relationship between household consumption expenditure and Indonesia's GDP. This means that an increase in household consumption expenditure will encourage Indonesia's GDP growth. The growth in household consumption shows that during the 2003-2022 period it can increase GDP, seen from every 1% increase in household consumption expenditure, it will increase Indonesia's GDP by 0.0901. The research results show that household consumption expenditure is one of the main components driving an increase in Indonesia's GDP. Thus, to encourage higher economic growth, efforts need. to be made to increase people's purchasing power and encourage productive household consumption.
STUDI LITERATUR STRATEGI PEMASARAN STRAWBERRY DI PASAR TRADISIONAL DAN PASAR DIGITAL Anggita Ken Muktiari; Intan Pijar Azzahra; Shalu Hedianti Azhara; Wien Kuntari
JURNAL ILMIAH NUSANTARA Vol. 1 No. 4 (2024): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v1i4.1812

Abstract

The purpose of this study is to find out the marketing strategies of strawberry in traditional markets and digital markets. Data retrieval methods use descriptive methods, literature analysis and libraries. The results of this literature discuss strawberry marketing strategies in traditional markets and digital markets. The market potential of horticultural commodities, such as strawberry, is huge in both domestic and international markets. Exploring the potential of the horticultural market, focusing on strawberry production in Indonesia, and analyzing the differences in marketing strategies between traditional markets and digital markets. STP strategies in understanding consumer preferences and positioning products can be carried out effectively. The results of this analysis also note a significant promotional role in influencing the purchase of strawberry seeds, especially in the digital market where attractive promotional strategies can increase consumer involvement and encourage sales. Strawberry production in Indonesia has increased significantly from 2021 to 2022. Effective marketing strategies are needed to increase the diversification of agricultural products and market share. The results of this literature show the difference between traditional markets and digital markets in strawberry marketing, as well as their respective advantages and disadvantages. By understanding market potential, adaptive marketing strategies, and the advantages and weaknesses of traditional markets and digital markets, strawberry producers can optimize their product marketing to achieve success in the digital era. Thus, an in-depth understanding of the market and the proper implementation of marketing strategies can increase the competitiveness of horticultural products in the domestic and international markets.
Co-Authors Angelica Meilani Rika Dwi Kusuma Dahri Dahri Disya Ayu Rivtryana Faldi Satrya Akbarullah Intan Pijar Azzahra Kuntari, Wien M.Egitia Zaini Nurul Nur Fadillah Shalu Hedianti Azhara Siti Saadatu Daroen