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All Journal JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jihapenmas
Meisy Nanik Isdaryati
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Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences

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Menghadapi Tantangan Administrasi di tempat Magang ( CV Griya Persada Engineering ) Meisy Nanik Isdaryati; Zsa Zsa Izazi
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 3 (2024): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i3.1657

Abstract

Internships are a valuable opportunity for students to apply the theoretical knowledge they have acquired in college into real practice in the world of work. However, this process does not always run smoothly, especially when faced with various administrative challenges. This article discusses the main challenges often encountered by internship students in the administrative field, such as difficulties in time management, adapting to new office systems and procedures, and inter-departmental communication and coordination. Through case study methods and interviews with intern students, this article identifies effective solutions and strategies to overcome these obstacles. It was found that guidance from mentors, intensive training before internships, and the application of digital technology in administrative tasks can significantly improve the internship experience and students' readiness to enter the world of work. It is hoped that the results of this research can provide insight for educational institutions and companies in designing internship programs that are more effective and beneficial for students.
Strategi Pemasaran Kewirausahaan Pada Usaha Lokafood Alfina Rahmawati; Meisy Nanik Isdaryati; Anisyah Rahmadani; Rangga Satria; Alfito Yusuf Isa Sugihono
Jurnal Hilirisasi Pengabdian Masyarakat Vol. 1 No. 2 (2024): August 2024
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/jihapenmas.v1i2.884

Abstract

LokaFood, one of the culinary businesses, needs to implement a marketing strategy in order to be competitive. The purpose of this study aims are to identify the internal and external factors in LokaFood and to determine the alternative strategies in LokaFood. The SWOT (Strength, Weakness, Opportunity, Threat) method was used in this study. The steps of this study were identifying the internal and external factors, and then determining the matrix of IFE (Internal Factor Evaluation), EFE (External Factor Evaluation), position, and SWOT. The results showed that the main strength was good quality and taste; the main weakness was promotional activities that were not optimal; the main opportunity was the increasing public interest in products of LokaFood, and the main threat was more innovative competitors. The results showed that the marketing strategy to be applied by LokaFood Enterprises was the SO (Strength-Opportunity). Alternative strategies that can be used were improving the quality of LokaFood products, expanding the franchise system, especially outside Surabaya, and increasing the intensity of attractive promotion through online delivery applications.
Co-Authors Alfina Rahmawati Alfito Yusuf Isa Sugihono Anisyah Rahmadani Rangga Satria Zsa Zsa Izazi