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Journal : JUPADAI : Jurnal Pengabdian Kepada Masyarakat

PEMBINAAN MASYARAKAT TENTANG KOMERSIALISASI DAN STERILISASI INDUSTRI PADA PENGOLAHAN ABON SAPI Yofitri Heny Wahyuli; Asmawati; Aryanisila; Holipah
JUPADAI : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Volume 2 Nomor 2 2023
Publisher : Asosiasi Dosen Akutansi Indonesia, KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64795/jupadai.v2i2.100

Abstract

This community partnership service aims to increase community productivity and income by empowering the people's economy and assisting small and medium businesses with stimulant skills in the field of technology and hygienic management of the production of "Abon Beef" brand in the city of Palembang. The stages of implementing this community service program begin with an integrated approach carried out from the initial process of socialization and planning during which the activity lasts effectively for approximately 3 months. In the initial socialization, the team invited workers involved in the process of making fish floss to socialize the activities carried out so that effective and reciprocal communication occurred. The coaching that will be carried out by the service will continue with the management of the processing of shredded tuna "Beef Shredded" to be better by improving product quality and marketing carried out by the owner and also improving the management system. Shredded products will have their own labels and will then be marketed via e-commerce platforms.
INTERNET MARKETING STRATEGI UNTUK MENINGKATKAN PEMASARAN INDUSTRI KOPIAH SONGKOK DESA BANDAR AGUNG KECAMATAN LUBUK BATANG OKU (OGAN KOMERING ULU) PROVINSI SUMATERA SELATAN Andela Anggleni; Yofitri Heny Wahyuli; Marina Malian; Ahmad Yani Kosali
JUPADAI : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Volume 2 Nomor 2 2023
Publisher : Asosiasi Dosen Akutansi Indonesia, KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64795/jupadai.v2i2.102

Abstract

Community Service is the implementation of the Tridharma of higher education to help the community. This community service is to find the problems faced by the Songkok coffee industry, Bandar Agung village, Lubuk Batang sub-district. In terms of marketing, the skullcap industry is still not very effective, because they only market in the neighborhood around the village, where in fact many people in Bandar Agung, Lubuk Batang sub-district, use skullcaps every day. Therefore, the aim of our Community Service is to introduce marketing methods that are more widespread and of course also cost-effective, namely by selling using online media, publishing on social media, and through e-commerce media. Service activities are assisted by students as well as entrepreneurship learning for students as entrepreneurial knowledge. The innovation carried out is to develop marketing through E-commerce based media which aims to expand the market segment of the skullcap industry. From the results of the dedication, a website and telegram were obtained which were used as addresses for online marketing of Bandar Agung Resam coffee beans, Lubuk Batang sub-district, thereby expanding the market share of the Bandar Agung Songkok coffee business, Lubuk Batang sub-district in the new normal period.