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All Journal Jurnal Entrepreneur dan Entrepreneurship At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Jurnal Manajemen dan Inovasi (MANOVA) Golden Ratio of Marketing and Applied Psychology of Business Journal of Accounting and Finance Management (JAFM) SENTRI: Jurnal Riset Ilmiah JER Journal of Advanced Studies in Management
Komariyatin, Nurul
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Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Membangun Repurchase Intention pada Layanan Ekspedisi Digital: Mediasi Brand Trust antara Perceived Value dan Customer Experience Tsalisah, Ibnatus; Komariyatin, Nurul
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2207

Abstract

Perkembangan social commerce di Indonesia, Khususnya melalui platform TikTok Shop, telah menciptakan perubahan signifikan dalam perilaku konsumen terhadap penggunaan layanan logistik digital. Penelitian ini bertujuan untuk menguji pengaruh Perceived Value dan Customer Experience terhadap Repurchase Intention Kembali, dengan Brand Trust sebagai variabel mediasi, khususnya di kalangan pengguna jasa pengiriman J&T di Kabupaten Jepara. Penelitian ini menggunakan pendekatan kuantitatif dengan melibatkan 125 responden yang aktif berbelanja melalui TikTok Shop, analisis ini dilakukan dengan menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPls versi 4.1.1.6. Hasil penelitian menunjukkan bahwa Perceived Value dan Customer Experience memiliki pengaruh positif dan signifikan secara statistik terhadap Brand Trust serta Repurchase Intention. Selain itu, Brand Trust berperan sebagai mediator persial dalam hubungan antara persepsi nilai yang dirasakan dan pengalaman pelanggan terhadap niat pembelian ulang. Hal ini menegaskan bahwa kepercayaan menjadi elemen penting dalam membangun loyalitas pelanggan terhadap layanan logistik digital seperti J&T Express.
Pengaruh Customer Trust dan Perceived Risk terhadap Purchase Decision pada Produk Skintific dengan Customer Satisfaction sebagai Variabel Mediasi Shofa, Tsania Lisfayla; Komariyatin, Nurul
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 2 (2026): SENTRI : Jurnal Riset Ilmiah, Februari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i2.5759

Abstract

This study aims to examine the influence of customer trust and perceived risk on purchase decision for Skintific products, with customer satisfaction serving as a mediating variable. The research employs a quantitative approach, utilizing purposive sampling to collect data from 160 respondents who are active users of Skintific skincare products. Primary data were gathered through structured online questionnaires, and the analysis was conducted using Partial Least Square Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The findings reveal that both customer trust and perceived risk exert a significant direct influence on purchase decision. Specifically, higher levels of trust positively drive consumers' buying choices, while lower perceived risk also significantly encourages purchase intentions. Regarding the mediator, perceived risk has a significant negative effect on customer satisfaction, indicating that greater uncertainty or potential drawbacks reduce overall satisfaction with the product. In contrast, customer trust demonstrates a positive relationship with customer satisfaction, although this effect is not statistically significant. Furthermore, the results of the indirect effect analysis show that customer satisfaction does not significantly mediate the relationships between customer trust and perceived risk on purchase decision. This suggests that the impact of trust and risk perceptions on buying behavior operates predominantly through direct pathways rather than being channeled through satisfaction levels. This condition may occur because skincare purchase decisions tend to be driven more strongly by perceived product efficacy, safety assurance, and visible results rather than by emotional satisfaction alone. Consumers are likely to base their decisions on tangible evidence of effectiveness and risk reduction prior to purchase, making satisfaction which is typically formed after product usage less influential as an intervening variable.
Co-Authors Ali Ali Asaroh, Laily Khomsyata Intan Kusuma Dewi Kurnia, Tri Megawati - Mohamad Rifqy Roosdhani Nurul Huda Permata, Annisaa Intan Pradisti, Larisa Roosdhani, Mohammad Rifqy Samsul Arifin Shofa, Tsania Lisfayla Syuhud, Fikrotus Tsalisah, Ibnatus wulandari, Ananda eri