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All Journal BIOEDUSAINS: Jurnal Pendidikan Biologi dan Sains Jurnal Indonesia Sosial Sains Innovative: Journal Of Social Science Research Indonesian Journal of Advanced Research (IJAR) Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Rohmah, Ainun Ni’Matu
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Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Other

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STRATEGI KOMUNIKASI DIGITAL MEDIA OFFICER CITY CENTRUM MALL DI KOTA SAMARINDA DALAM MENGELOLA INSTAGRAM @CITY_CENTRUM Azizah, Nayla; Rohmah, Ainun Ni’Matu
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 3 (2023): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i3.318

Abstract

This study aims to determine the communication strategy carried out by the Digital Media Officer (DMO) of City Centrum Mall Samarinda in managing Instagram @city_centrum. The research method uses descriptive qualitative research with data sources obtained from literature studies and also field research, namely interviews, observation and documentation. The data analysis technique uses an interactive model by Miles and Huberman. The initial problem of this research is the lack of interaction with followers. In the results of this study, the DMO team has implemented five stages of communication strategies in managing the @city_centrum Instagram account. Research indicators show that the DMO team is conducting research for its Instagram management. However, the team did not observe a structured strategy. The Planning indicator shows that the team plans aspects of the communication strategy, but it is not structured and has no SOP. The Implementation indicator proves that the content is not focused in accordance with the objectives of @city_centrum as brand awareness, lack of mutual communication. Evaluation Indicators show a team that evaluates every day and has KPIs but is not evaluated every content release. The Reporting indicator shows a team that makes written and unwritten reports, and the average percentage of @city_centrum account engagement is still below average. In conclusion, although the team has implemented all five stages of the communication strategy, it is still unstructured. The strategy should be made more structured.
Gambaran Komunikasi Pemberdayaan dalam Komunitas UMKM Kreatif Kota Bontang Cahyo, Mixo Septian Dwi; Rohmah, Ainun Ni’matu
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 2 (2024): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i2.658

Abstract

The large number of MSME players in Indonesia is inseparable from the challenges or problems that exist. The number of problems can be a challenge for MSME players both those who run their businesses individually and in communities. The Creative MSME Community is an association community of various MSME players in Guntung Village, Bontang City. The purpose of this research is to explain the description of empowerment communication in the Creative MSME Community. This research uses the theory of ACTORS empowerment communication studies, and uses case study research methods and qualitative approaches. The data collection techniques were through observation and interviews. The results showed that the management of Creative MSME Community has not effectively carried out the empowerment communication process to the members. The interaction process between administrators and members also does not reflect the optimal use of interpersonal communication, so there are difficulties in creating mutual understanding.
Hubungan Parasosial Army di Weverse (Studi Pada Komunitas Army Balikpapan) Ulandari, Kristin Vidyas; Rohmah, Ainun Ni’matu
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 2 (2024): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i2.695

Abstract

Parasocial relationships is the participation of fans who connect with an idol and become emotionally attached to them because the process satisfy each fan individually. The parasocial relationship that occurs between fans of the K-pop group BTS and their fans, namely ARMY, is established on the digital media Weverse. The aim of this research is to understand the description of parasocial relationships by looking at the levels of fan parasocial interaction: Entertainment Social Value, Intense Personal Feeling, Bonderline Pantalogical Tendency. This research employs the phenomenological method, a qualitative approach that allows for detailed observation and hearing of people's individual explanations and understandings based on their experiences. The sampling technique in this research used purposive sampling technique. Sampling took the form of observation, documentation and in-depth interviews as primary data analyzed using the Miles and Huberman model. According to the study's findings, fans' emotional attached to BTS were shown by ARMY's parasocial interactions, which included motivation aspect at the Entertainment Social Value level, intensity aspect at the Intense Personal Feeling level, and obsession aspect, willing to do anything behaviour, irrational and uncontrollble thinking at the Bonderline Pantalogical Tendency level.
Fostering Collaborative Growth: Strategic Communication and Capacity Building in PEKKA Women’s Entrepreneurial Projects Juwita, Rina; Rohmah, Ainun Ni’matu; Arsyad, Annisa Wahyuni
Indonesian Journal of Advanced Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i1.13627

Abstract

Strategic communication and focused capacity-building initiatives are essential for collaborative progress in underrepresented areas. This research investigates the function of strategic communication in promoting cooperation and augmenting the entrepreneurial capabilities of women heads of households (PEKKA) in Samarinda, Indonesia, using the MomPreneurs program. The project tackles critical obstacles, such as restricted access to technology, insufficient digital literacy, and ineffective marketing techniques. The program employs a participative method to include technical support, digital marketing training, and mentorship for the development of entrepreneurial abilities. Study indicates that strategic communication methods, including storytelling and peer networking, significantly improve information dissemination and collaborative problem-solving among participants. Capacity-building initiatives, including practical training and digital marketing seminars, led to a 20-35% enhancement in productivity and income among participant groups. Moreover, promoting cooperation via group-oriented business endeavors reinforced community links and elevated individual drive. This study emphasizes the significant effect of integrating strategic communication with focused skill development to empower underprivileged women. The results enhance the discussion on social entrepreneurship and community empowerment by illustrating how communication-focused projects may stimulate sustained economic development. The study highlights the need for scalable solutions that include communication tactics and capacity-building to tackle structural inequities in emerging countries.
Representasi Maskulinitas pada Karakter Putri Hijau dalam Iklan Marjan Edisi Ramadan Tahun 2024 Khairunnissa, Tiara Veronica; Dwivayani, Kadek Dristiana; Rohmah, Ainun Ni’Matu; Sary, Kezia Arum
BIOEDUSAINS:Jurnal Pendidikan Biologi dan Sains Vol 7 No 2 (2024): Bioedusains: Jurnal Pendidikan Biologi dan Sains
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/bioedusains.v7i2.13018

Abstract

This study aims to analyze the forms of masculinity depicted in the character of Putri Hijau in the 2024 Ramadan edition of the Marjan advertisement using a qualitative descriptive approach. The theoretical focus of this research is Stuart Hall's Representation theory and Peter Lehman's concept of masculinity, which identifies four elements of masculinity: power, courage, heroism, and leadership. The analytical technique used is Roland Barthes' semiotic analysis, which consists of two stages: denotation and connotation. The results show that the character of Putri Hijau exhibits all four elements of masculinity, as seen in her actions and the properties she uses, such as clothing and swords. Furthermore, the colors used in the advertisement represent various meanings within the ad. Keywords: Representation, Masculinity, Advertisement.
Kutai Kartanegara LPPL 100.6 Fm Government Radio Communication Strategy in Maintaining Its Existence Fahrezy, Mohammad Irgi Hafizh; Rohmah, Ainun Ni’matu; Sucipta, Johantan Alfando Wikandana; Kristian, Dony
Jurnal Indonesia Sosial Sains Vol. 6 No. 5 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i5.1721

Abstract

This study investigates the communication strategy of Kutai Kartanegara Government Radio as a Local Public Broadcasting Institution 100.6 FM in maintaining its existence. Against the backdrop of technological advances that have given rise to new media offering flexibility and fierce competition in the radio industry, this study aims to understand how radio broadcasting institutions maintain their existence amidst the presence of new media and competition between radio industries. The researcher used a descriptive qualitative research method with a Case Study approach through interviews, observations, and documentation. The results of the study indicate that Kutai Kartanegara Government Radio forms a structure, conducts surveys to improve the quality of broadcasting programs and adjusts to listener preferences, The planning stage involves setting clear goals for digital transformation, listener segmentation, content adjustment, In the implementation carried out displaying special programs, and interactive, in routine evaluations carried out to review the effectiveness of the program and see from the listener's response. reporting is made routinely and in writing and becomes the basis for future decision making. From the results of the discussion, it can be concluded that the communication strategy carried out by Kutai Kartanegara Government Radio applies the stages of communication strategy according to Hafied Cangara, namely research, planning, implementation, evaluation, and reporting and applies the Boundary Spanning Theory in several stages.
Komunikasi Interpersonal Antara Orang Tua Dan Anak Usia Remaja Dalam Penggunaan Media Sosial Tiktok Hasugian, Charles Barita; Rohmah, Ainun Ni’matu
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.8244

Abstract

Remaja merupakan proses peralihan dari usia anak-anak menuju pada kedewasaan. Remaja adalah fase alami perubahan diri baik dari sifat, perangai atau perilaku, dan fisik seseorang. Dalam tahap usia remaja sesorang akan mencari jati dirinya sendiri. Tidak jarang pada usia remaja juga seseorang kerap kali merasa bahwa dirinya sudah setara dengan orang dewasa mampu untuk melakukan sesuatu hal sendiri dan sudah membuat batasan informasi mengenai dirinya baik dengan lingkungan sekitar bahkan dengan orang tuanya sekali pun. Komunukasi antara orang tua dengan anak khususnya pada usia remaja sangat dibutuhkan pada tahapan ini karena orang tua adalah orang yang utama pada pembentukan karakter anak. Pada saat ini komuniasi interpersonal menjadi salah satu penentu bagaimana keterbukaan antara anak dengan orang tuanya. Penggunaan media sosial khususnya TikTok didominasi oleh usia remaja sehingga dalam hal ini orang tua melakukan batasan dan edukasi dalam penggunaan media sosial TikTok sehingga menjadi manfaat yang baik untuk anak. Ada pun jenis penelitias ini yaitu deskriptif dengan pendekatan kualitatif serta menggunakan metode fenomenologi. Hasil penelitian menunjukkan bahwa komunikasi interpersonal yang terjalin antara anak usia remaja menggunakan pola lima unsur komunikasi interpersonal yang efektif keterbukaan (openess), empati (emphaty), dukungan (suppotiveens), sikap positif, kesetaraan (equality).
Efektivitas Konten Feed Pada Akun Instagram @pupukkaltim_id Dalam Menyampaikan Pesan Korporat Revita Putri, Nurizky Sheren Devany; Rohmah, Ainun Ni’Matu
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.9599

Abstract

Dalam dunia digitalisasi, media sosial sudah menjadi ranah yang sering digunakan oleh perusahaan dalam mempromosikan produk mereka kepada audiens. Dari sekian banyaknya media sosial, Instagram paling sering digunakan dalam dunia bisnis dan mempermudah banyak perusahaan seperti Pupuk Kaltim dalam urusan baik itu promosi produk, interaksi dengan pasar mereka ataupun dengan masyarakat luas. Namun, walau hanya dengan menggunakan platform media sosial tadi dalam menyampaikan informasi, belum tentu Pupuk Kaltim dapat memenuhi suatu penyampaian pesan lewat feed Instagram mereka. Penelitian ini bertujuan untuk menganalisis efektivitas konten feed Instagram Pupuk Kaltim dalam penyampaian pesan korporat dengan menggunakan model komunikasi efektif 7C (Clear, Concise, Concrete, Correct, Coherent, Complete, Courteus). Penelitian ini menggunakan metode Content Analysis Kualitatif. Data dikumpulkan melalui analisis konten feed Instagram Pupuk Kaltim periode Juli 2023 dan menggunakan 3 Coder. Hasil penelitian menunjukkan bahwa konten feed Instagram Pupuk Kaltim cukup efektif dalam menyampaikan pesan korporat. Konten lengkap dan informatif, dengan penggunaan gambar dan infografis yang disajikan. Bahasa yang digunakan mudah dimengerti dan sesuai dengan target audiens. Konten dikemas dengan isi yang singkat, dan padat sehingga mudah dipahami oleh audiens. Namun masih ada kekurangan yang masih bisa diperbaiki dari kontenkonten feed instagram untuk meningkatkan keefektivan konten mereka agar dapat lebih diterima oleh audiens Pupuk Kaltim sendiri. Penelitian ini diharapkan dapat memberikan manfaat bagi Pupuk Kaltim dalam meningkatkan efektivitas konten feed Instagram untuk menyampaikan pesan korporat kepada target audiens.
Kutai Kartanegara LPPL 100.6 Fm Government Radio Communication Strategy in Maintaining Its Existence Fahrezy, Mohammad Irgi Hafizh; Rohmah, Ainun Ni’matu; Sucipta, Johantan Alfando Wikandana; Kristian, Dony
Jurnal Indonesia Sosial Sains Vol. 6 No. 5 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i5.1721

Abstract

This study investigates the communication strategy of Kutai Kartanegara Government Radio as a Local Public Broadcasting Institution 100.6 FM in maintaining its existence. Against the backdrop of technological advances that have given rise to new media offering flexibility and fierce competition in the radio industry, this study aims to understand how radio broadcasting institutions maintain their existence amidst the presence of new media and competition between radio industries. The researcher used a descriptive qualitative research method with a Case Study approach through interviews, observations, and documentation. The results of the study indicate that Kutai Kartanegara Government Radio forms a structure, conducts surveys to improve the quality of broadcasting programs and adjusts to listener preferences, The planning stage involves setting clear goals for digital transformation, listener segmentation, content adjustment, In the implementation carried out displaying special programs, and interactive, in routine evaluations carried out to review the effectiveness of the program and see from the listener's response. reporting is made routinely and in writing and becomes the basis for future decision making. From the results of the discussion, it can be concluded that the communication strategy carried out by Kutai Kartanegara Government Radio applies the stages of communication strategy according to Hafied Cangara, namely research, planning, implementation, evaluation, and reporting and applies the Boundary Spanning Theory in several stages.
Co-Authors Arsyad, Annisa Wahyuni Azizah, Nayla Cahyo, Mixo Septian Dwi Dwivayani, Kadek Dristiana Fahrezy, Mohammad Irgi Hafizh Hasugian, Charles Barita Khairunnissa, Tiara Veronica Kristian, Dony Revita Putri, Nurizky Sheren Devany Rina Juwita Sary, Kezia Arum Sucipta, Johantan Alfando Wikandana Ulandari, Kristin Vidyas