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Penerapan Strategi Marketing dalam Meningkatkan Pelanggan di Toserba Sunan Drajat (Studi di Toserba Sunan Drajat Banjarwati Paciran Lamongan) Putri, Rizqi Ananda; Abdullah Zawawi; Maghfur, Arif
Al-Muzdahir : Jurnal Ekonomi Syariah Vol. 5 No. 2 (2023): Juli : Al-Muzdahir : Jurnal Ekonomi Syariah
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/ekis.v5i2.611

The development of the business world is growing rapidly both in the service and industrial sectors. This causes competition between companies to become increasingly stringent. This requires companies to improve their capabilities so that the products or services produced are increasingly innovating. So in the process a marketing strategy is needed to improve the development of the business. This type of research uses qualitative research methods with a descriptive approach which is obtained through collecting data from the process of observation, interviews/interviews, and documentation. While the data analysis technique used is data reduction, data presentation, and conclusion. The purpose of this research is to answer, find out, describe and analyze the formulation of the problem; 1) at the Sunan Drajat Banjarwati Paciran Lamongan Department Store. 2) How to plan the implementation of the marketing strategy at the Sunan Drajat Banjarwati Paciran Lamongan Department Store. 3) What are the supporting and inhibiting factors encountered in marketing products at the Sunan Drajat Department Store Banjarwati Paciran Lamongan. The analysis used is the Marketing Mix analysis approach with seven indicators from an internal and external perspective. In addition, it is strengthened by Segmentation, Targeting and Positioning which are collaborated on the analysis of the application of marketing strategies at the Sunan Drajat Department Store. The results of the study explain that the Sunan Drajat Department Store applies a marketing mix strategy, namely product, place, price, promotion, people, processes, physical evidence and in its development also apply segmentation, targeting, and positioning in it.

Sistem Cash on Delivery (COD) dalam Jual Beli Online Menurut Perspektif Ekonomi Islam Musbikhin, Musbikhin; Maghfur, Arif; Elisia, Dian
Al-Muzdahir : Jurnal Ekonomi Syariah Vol. 6 No. 2 (2024): Juli : Al-Muzdahir : Jurnal Ekonomi Syariah
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/ekis.v6i2.917

Online buying and selling are transactions carried out by parties using the internet network. The payment method that is often used today is the COD system. The aim of this research is to find out and explain the mechanism of the Cash On Delivery (COD) system in online buying and selling according to an Islamic economic perspective. In this research the researcher used a library research method with descriptive qualitative analysis using a deductive method regarding the cash on delivery (COD) system and analyzed using an Islamic economics approach. The results of this research include the following: 1) the online buying and selling mechanism with the COD system in the marketplace can be implemented by selecting the goods first and then payment is made in cash when the goods arrive. To purchase products, you can order them via the website or application. 2) (2) Based on the analysis of online buying and selling using the COD system carried out by the marketplace, it is in accordance with Islamic economic principles, such as aspects of justice, transparency and compliance. So online buying and selling using the COD system is permitted from a Sharia Economic perspective.

CONSUMER PSYCHOLOGY AS A RELIGIOUS TOURISM MARKETING STRATEGY Maghfur, Arif
Conseils : Jurnal Bimbingan dan Konseling Islam Vol. 4 No. 1 (2024): April : Jurnal CONSEILS: Jurnal Bimbingan dan Konseling Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Tourism is a global industry sector that has great potential to be developed as a source of income. One of the tourism that is widely spread in Indonesia, especially the island of Java, is religious tourism. From various regions it seems to flock to visit this tourism. The visit from the tourists is able to contribute to the economy of the area. Therefore, this needs special attention. In determining tourism, tourists experience a psychological process from the period of a person's travel to the psychological condition during the activity until after the tourism activity is completed. Consumer psychological studies can explain the psychological processes experienced by tourists through internal, external and situational factors. These three factors affect marketing strategies, namely market segmentation, product, positioning and marketing mix. This study will explain how consumer psychology in tourism works.

Pola Fatwa Dewan Syariah Nasional terhadap Produk Lembaga Keuangan Syariah Maghfur, Arif
Al-Muzdahir : Jurnal Ekonomi Syariah Vol. 7 No. 1 (2025): Januari : Al-Muzdahir : Jurnal Ekonomi Syariah
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/ekis.v7i1.1494

The National Sharia Council or commonly abbreviated as DSN is an institution under the auspices of the Majlis Ulama Indonesia. The existence of the DSN-MUI institution is to provide legal fatwas related to Islamic Financial Institutions in Indonesia. The increasing number of problems that exist in Islamic Financial Institutions in Indonesia has made DSN-MUI work hard to be able to provide legal fatwas in accordance with the new products submitted by Sharia Banks. This will continue and develop in accordance with the development of the banking world in Indonesia in particular. Therefore, DSN-MUI as an institution in charge of screening and issuing legal fatwas must be able to provide legal fatwas that are truly in accordance with the understanding of the law in Indonesia. DSN-MUI as an institution that has the right to provide law on Islamic financial products still receives a lot of criticism from various circles, both academics and several fiqh law experts. Among these criticisms is the inconsistency of the DSN-MUI fatwa with the literature of the salaf book, which is currently still a reference for most Indonesia scholars. There are also those who criticize the problem of using fiqh rules. DSN-MUI only uses one rule as a legal basis and does not use other rules, even though other rules are related to these rules. Not to mention the use of verses of the Qur'an, which actually have no connection with the law of the product being fatwad. The existence of these criticisms is not to weaken DSN-MUI, but it is hoped that it can be a reinforcement for DSN-MUI, because what they have fatwa will be a reference for many people in muamalah.

Sistem Cash on Delivery (COD) dalam Jual Beli Online Menurut Perspektif Ekonomi Islam Musbikhin, Musbikhin; Maghfur, Arif; Elisia, Dian
Al-Muzdahir : Jurnal Ekonomi Syariah Vol. 6 No. 2 (2024): Juli : Al-Muzdahir : Jurnal Ekonomi Syariah
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/ekis.v6i2.917

Online buying and selling are transactions carried out by parties using the internet network. The payment method that is often used today is the COD system. The aim of this research is to find out and explain the mechanism of the Cash On Delivery (COD) system in online buying and selling according to an Islamic economic perspective. In this research the researcher used a library research method with descriptive qualitative analysis using a deductive method regarding the cash on delivery (COD) system and analyzed using an Islamic economics approach. The results of this research include the following: 1) the online buying and selling mechanism with the COD system in the marketplace can be implemented by selecting the goods first and then payment is made in cash when the goods arrive. To purchase products, you can order them via the website or application. 2) (2) Based on the analysis of online buying and selling using the COD system carried out by the marketplace, it is in accordance with Islamic economic principles, such as aspects of justice, transparency and compliance. So online buying and selling using the COD system is permitted from a Sharia Economic perspective.

Pola Fatwa Dewan Syariah Nasional terhadap Produk Lembaga Keuangan Syariah Maghfur, Arif
Al-Muzdahir : Jurnal Ekonomi Syariah Vol. 7 No. 1 (2025): Januari : Al-Muzdahir : Jurnal Ekonomi Syariah
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/ekis.v7i1.1494

The National Sharia Council or commonly abbreviated as DSN is an institution under the auspices of the Majlis Ulama Indonesia. The existence of the DSN-MUI institution is to provide legal fatwas related to Islamic Financial Institutions in Indonesia. The increasing number of problems that exist in Islamic Financial Institutions in Indonesia has made DSN-MUI work hard to be able to provide legal fatwas in accordance with the new products submitted by Sharia Banks. This will continue and develop in accordance with the development of the banking world in Indonesia in particular. Therefore, DSN-MUI as an institution in charge of screening and issuing legal fatwas must be able to provide legal fatwas that are truly in accordance with the understanding of the law in Indonesia. DSN-MUI as an institution that has the right to provide law on Islamic financial products still receives a lot of criticism from various circles, both academics and several fiqh law experts. Among these criticisms is the inconsistency of the DSN-MUI fatwa with the literature of the salaf book, which is currently still a reference for most Indonesia scholars. There are also those who criticize the problem of using fiqh rules. DSN-MUI only uses one rule as a legal basis and does not use other rules, even though other rules are related to these rules. Not to mention the use of verses of the Qur'an, which actually have no connection with the law of the product being fatwad. The existence of these criticisms is not to weaken DSN-MUI, but it is hoped that it can be a reinforcement for DSN-MUI, because what they have fatwa will be a reference for many people in muamalah.

CONSUMER PSYCHOLOGY AS A RELIGIOUS TOURISM MARKETING STRATEGY Maghfur, Arif
Conseils : Jurnal Bimbingan dan Konseling Islam Vol. 4 No. 1 (2024): April : Jurnal CONSEILS: Jurnal Bimbingan dan Konseling Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Tourism is a global industry sector that has great potential to be developed as a source of income. One of the tourism that is widely spread in Indonesia, especially the island of Java, is religious tourism. From various regions it seems to flock to visit this tourism. The visit from the tourists is able to contribute to the economy of the area. Therefore, this needs special attention. In determining tourism, tourists experience a psychological process from the period of a person's travel to the psychological condition during the activity until after the tourism activity is completed. Consumer psychological studies can explain the psychological processes experienced by tourists through internal, external and situational factors. These three factors affect marketing strategies, namely market segmentation, product, positioning and marketing mix. This study will explain how consumer psychology in tourism works.

Penguatan Manajemen Kelembagaan Masjid Nurul Huda di Desa Nambi Melalui Pelatihan Administrasi dan Keuangan Rosyidi, Muh. Hasyim; Chotibuddin, M.; Abidah, Zakiyatul; Maghfur, Arif; Solechan, Solechan
Bakti Insani: Jurnal Pengabdian dan Pemberdayaan Vol. 1 No. 2 (2025): Bakti Insani: Jurnal Pengabdian dan Pemberdayaan
Publisher : Yayasan Mutiara Hati Moeslem

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64131/baktiinsani.v1i2.47

As centers of religious and social activities, mosques play a strategic role in fostering the community and developing the community, requiring professional and accountable management to optimize their function. However, many mosques in rural areas still face challenges in institutional management, particularly in poorly systematized administrative and financial management. The Nurul Huda Mosque in Nambi Village is one such mosque that serves as a center for local community religious activities, yet in practice it still faces various problems related to organizational governance. Manual administrative management, disorganized financial records, and a lack of understanding of modern management principles among the administrators are challenges that must be addressed immediately to increase congregational trust and participation. The purpose of this community service program is to strengthen the institutional management capacity of the Nurul Huda Mosque through administrative and financial training programs for mosque administrators, resulting in more professional, transparent, and accountable governance to support the sustainability of mosque operations and improve the quality of services to the congregation

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