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All Journal JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) Journal Economy And Currency Study (JECS) Journal of General Education and Humanities Journal of Public Representative and Society Provision Proceeding Applied Business and Engineering Conference TANJAK : Jurnal Pengabdian Kepada Masyarakat
Rambe, Armita Novriana
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Determining Factors of Consumer Purchases Decisions in MSME BUMDesa Kuala Alam Bandar Jaya Arimurti, Rizqa; Raflah, Wan Junita; Rambe, Armita Novriana
Journal Economy and Currency Study (JECS) Vol. 5 No. 2 (2023)
Publisher : Pusdikra Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/jecs.v5i2.1605

Abstract

This research aims to determine the factors that influence purchases decisions at UMKM BUMDesa Kuala Alam Bandar Jaya, focusing on product innovation, product quality, and brand awareness. The population in this study were people in the Bengkalis City area. The sampling technique uses the accidental sampling method with the expected research sample being around 80 to 100 respondents. From the survey results, the research sample obtained was 85 respondents. The data source used is primary data, namely the researcher distributed questionnaires to the community in Bengkalis City. The data analysis method for this research uses Multiple Linear Regression analysis. The measurement indicators for this research use a Likert Scale and the data is processed using SPSS version 25. Based on the research results, it shows that the factors that influence purchases decisions in UMKM BUMDesa Kuala Alam Bandar Jaya are product innovation, product quality, and brand awareness. It is hoped that this research can contribute to the MSME BUMDES Kuala Alam Bandar Jaya by revealing the importance of recognizing the role of product innovation, product quality, and brand awareness in managing MSME business operations. This is a form of helping MSMEs to maintain the continuity and growth of their business, while achieving optimal income.
The Need Analysis of Learning English for Negotiation Skills for the International Business Administration Students of State Polytechnic of Bengkalis Rambe, Armita Novriana; Supriati, Supriati; Astari, Yanisha Dwi
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores the specific needs for learning English negotiation skills among International BusinessAdministration students at the State Polytechnic of Bengkalis. A qualitative descriptive approach was employed,involving a sample of 60 students and 6 lecturers. To gather comprehensive insights, data were collected usingquestionnaires and interviews. The analysis focused on identifying gaps in students’ current English proficiency, thechallenges they face during negotiations, and the effectiveness of the existing curriculum. Results indicated thatstudents often struggle with business-specific vocabulary, fluency, and cultural understanding in negotiation contexts.Both students and lecturers highlighted the importance of integrating more practical and interactive learning methods,such as real-life case studies or project-based learning, role play into the curriculum. Additionally, the study suggestsa greater emphasis on cultural training to enhance students' capabilities in international negotiations. These findingspoint to the need for curriculum adjustments to better equip students with the skills required for successful businessnegotiations in a global environment.
Eradicating Extreme Poverty in Bengkalis Regency: A Strategic Breakthrough with Holistic Approach Asrofillah, Muhammad Fuad; Arimurti, Rizqa; Rambe, Armita Novriana
Journal of Public Representative and Society Provision Vol. 4 No. 3 (2024): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v4i3.448

Abstract

Extreme poverty in Bengkalis Regency is one of the main challenges of regional development, especially in coastal and island areas. This article analyzes strategies to accelerate the elimination of extreme poverty by using a holistic approach of socio-economic programs and government intervention innovations. The study focuses on programs such as Gerakan Desa Mandiri and Direct Cash Assistance that are designed to improve the welfare of extreme poor households through entrepreneurship training, cash transfers, and basic infrastructure development. Using data from the 2023 Integrated Database Updating (PBDT) and 2024 BPS, multiple linear regression analysis was conducted to identify the determinants of program success. Results show an extreme poverty reduction of 7% between 2023 and 2024, with the highest achievements in Mandau (31%) and Rupat (23%) sub-districts. However, major challenges remain in remote areas such as Bengkalis sub-district. This article suggests intensification of community-based programs, improving access to employment, and cross-sector coordination to achieve the target of eliminating extreme poverty by 2025.
Pemberdayaan Mahasiswa sebagai Learning Society Agents untuk Merintis Kampung Inggris di Rusunawa Politeknik Negeri Bengkalis Rambe, Armita Novriana; Arimurti, Rizqa; Dwi Astari, Yanisha
TANJAK : Jurnal Pengabdian Kepada Masyarakat Vol 6 No 1 (2025): TANJAK : Jurnal Pengabdian Kepada Masyarakat
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/rffy9n39

Abstract

Tujuan pengabdian ini adalah Pemberdayaan Mahasiswa Rusunawa Politeknik Negeri Bengkalis (Polbeng) sebagai Learning Society Agents untuk merintis Kampung Inggris di Politeknik Negeri Bengkalis. Mahasiswa tidak hanya akan menjadi pengajar, tetapi juga pembelajar, menciptakan lingkungan belajar bahasa Inggris yang saling mendukung di Rusunawa. Dengan demikian, program ini tidak hanya memberdayakan masyarakat dalam hal kemampuan bahasa Inggris, tetapi juga dalam mengaktualisasikan diri sebagai pemimpin yang peduli pada pembangunan lokal. Kegiatan ini diusulkan berdasarkan hasil diskusi Kasubbag Umum Politeknik Negeri Bengkalis sebagai Pengelola Rusunawa Polbeng. Melalui kegiatan ini diharapkan dapat membantu kelompok mitra yaitu mahasiswa Rusunawa Politeknik Negeri Bengkalis dalam meningkatkan kemampuan percakapan bahasa Inggris mahasiswa Rusunawa Politeknik Negeri Bengkalis sebagai agen learning society, dalam agenda merintis Kampung Inggris di Rusunawa Politeknik Negeri Bengkalis. Luaran yang diharapkan yaitu terselenggaranya kegiatan workshop dan sosialisasi serta tersedianya pocket book bagi kegiatan dan tugas-tugas yang diampu sebagai agen learning society Kampung Inggris, seperti memulai percakapan sehari-hari dalam Bahasa Inggris agar terwujudnya rintisan Kampung Inggris di Polbeng, dimana mahasiswa menggunakan Bahasa Inggris sebagai bahasa kedua di percakapan harian di lingkungan Rusunawa Polbeng khususnya dan di lingkungan keseluruhan Politeknik Negeri Bengkalis pada umumnya. Metode yang digunakan adalah workshop dan pelatihan. Luaran yang diharapkan yaitu terselenggaranya kegiatan workshop dan sosialisasi “Kampung Inggris Goes to Polbeng: Pemberdayaan Mahasiswa sebagai Learning Society Agents untuk Merintis Kampung Inggris di Rusunawa Politeknik Negeri Bengkalis” sehingga mahasiswa dapat mempraktekkan percakapan bahasa Inggris sebagai bahasa percakapan sehari-hari dan mewujudkan Kampung Inggris Polbeng.
PRAGMATIC STRATEGY CLASSIFICATION IN ENGLISH BUSINESS NEGOTIATION USING A RULE-BASED APPROACH Rambe, Armita Novriana; Astari, Yanisha Dwi; Lubis, Siti Isma Sari
JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) Vol 10, No 3 (2025)
Publisher : STKIP PGRI Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29100/jipi.v10i3.9144

Abstract

English business negotiation requires not only grammatical accuracy but also pragmatic competence, as strategies such as directness, politeness, mitigation, and hedging determine how offers and requests are received. Current pedagogical practices, which rely on role-plays and simulations, often provide only general evaluations and lack detailed feedback on pragmatic strategies. This study proposes a rule-based approach to classify pragmatic strategies in student negotiation transcripts. Rules were formulated using both pragmatic theory and empirical observation, then represented in First-Order Logic (FOL) for computational implementation. The dataset consisted of 1,200 utterances from simulated negotiations, which were manually annotated by three experts with high inter-annotator agreement (κ = 0.82). The rule-based system classified each utterance deterministically into one of the four strategies based on lexical and grammatical markers. Results show that directness dominated (51.7%), followed by politeness (30.8%), while mitigation (11.7%) and hedging (5.8%) were used less frequently. System evaluation against manual annotation yielded strong performance, with a macro F1-score of 0.81. While effective in detecting directness and politeness, the system was less optimal for mitigation and hedging due to their implicit variability. These findings suggest that students favor straightforward expressions and underuse more nuanced strategies. The study concludes that pragmatic instruction should place greater emphasis on mitigation and hedging, while the rule-based system can serve as an automatic feedback tool to support pragmatic learning in English for Business Negotiation
Local Wisdom in the Oral Tradition of the Seven-Month Pregnancy Ritual: An Ecolinguistic Study Harahap, Nursaima; Rambe, Armita Novriana; Nasution, Sofa Priyandayani; Feby, Feby; Aswar, Luki
Journal of General Education and Humanities Vol. 4 No. 4 (2025): November
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/gehu.v4i4.699

Abstract

This study explores the values of local wisdom within the Mandailing community's seven-monthly oral traditions, emphasising its significance in understanding the intricate relationship between culture, language, and the environment. The primary objective is to describe these values through an ecolinguistic perspective, supported by an ethnographic study of communication. The research employs listening and note-taking methods, ethnographic conversation, and recording techniques for data collection. The analysis utilises extra-lingual matching and contextual analysis to identify and interpret the embedded wisdom. Our findings reveal that local wisdom manifests in tangible forms, such as rice wrapped in leaves, gala shrimp, carp, and eggs, and intangible forms, exemplified by words of advice and admonition. These manifestations collectively embody noble values deeply rooted in the Mandailing people's culture. This research contributes to ecolinguistics by highlighting how oral traditions are a repository for cultural values and environmental knowledge.
Co-Authors Arimurti, Rizqa Astari, Yanisha Dwi Aswar, Luki Dwi Astari, Yanisha Feby, Feby Harahap, Nursaima Lubis, SitiIsma Sari Muhammad, Fuad Asrofillah Nasution, Sofa Priyandayani Supriati, Supriati Wan Junita Raflah