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All Journal Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis International Journal of Community Service Implementation
Erika Dwi Rahmawati
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Analisis Penerapan Bauran Pemasaran 4P (Product, Price, Place, Promotion) Terhadap Strategi Pemasaran Pada Kerajinan Rotan (Studi Kasus: UMKM Teq Production) Erika Dwi Rahmawati; Diva Fitriyatin Nufus; Mohamad Bastomi
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i3.861

Abstract

Rattan furniture is one of the superior craft products in Malang City, especially in the Balearjosari Village area, Blimbing District. UMKM Teq Production does not have an offline kiosk, which results in prices that cannot be set for each product sale. Even though crafts and furniture from UMKM Teq Production are in great demand abroad, they have to establish cooperative relationships with first-hand parties because they do not yet have an export trade business license. This problem can influence marketing strategies by implementing the 4Ps (Product, Price, Place, Promotion). The purpose of this article is to determine the influence of the 4P marketing mix (Product, Price, Place, Promotion) on Teq Production MSMEs which have been able to compete for 20 years now in the current competition. very tight. This research uses qualitative research methods with the type of library research when analyzing data in the field. Based on the results obtained by the author from interviewing sources, it can be concluded that the marketing mix with the 4P concept focuses on marketing success in the field of production of goods. All forms and types of marketing strategies carried out by a businessman to increase customer response and interest in the products being marketed. MSME owners need to pay attention to the 4P marketing mix in their marketing strategy for rattan crafts, apart from that, carrying out innovations regularly can improve product quality and even compete in the market and be able to export second hand.
Gen Z's Financial Transformation: From Latte Factor to Stock Investment Through Capital Market Literacy Nurhidayah; Ita Athia; Dwiyani Sudaryanti; Irma Hidayati; Dicky Pratama Putra; Niken Widya Ningrum; M. Bayu Rayhan; Erika Dwi Rahmawati
International Journal of Community Service Implementation Vol. 2 No. 3 (2024): IJCSI DECEMBER 2024
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijcsi.v2i3.238

Abstract

This service contains activities regarding outreach regarding strategies for shifting funds from small and routine expenses, known as latte factors, to stock investments to Gen Z (AnNur-Bululawang High School students), as an effort to improve financial health, through strengthening capital market literacy. Gen Z has unique characteristics in financial management and investment preferences that are different compared to previous generations. Therefore, a special approach is required to optimize their financial potential. Latte factor refers to small expenses that are often considered trivial but can cumulatively hamper long-term savings and investment potential. Providing education with the aim of strengthening the capital market is the main key to increasing their knowledge about the capital market so that Gen Z can make more informed investment decisions and be able to manage their finances more wisely. The results of the activity provide the benefit of increasing knowledge about the negative impact of the latte factor habit and awareness about diverting latte factor funds into wiser financial decisions through stock investments
Co-Authors Dicky Pratama Putra Diva Fitriyatin Nufus Dwiyani Sudaryanti Irma Hidayati Ita Athia M. Bayu Rayhan Mohamad Bastomi Niken Widya Ningrum Nurhidayah