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All Journal Journal Of Management Science (JMAS) Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management ProBisnis : Jurnal Manajemen Jurnal Transformasi Digital Dalam Ekonomi, Bisnis dan Manajemen EMPOWERMENT: Journal of Community Practice
Siregar, Ilhamsyah
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Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Analysis to effectiveness e-wom at Madrasah Tsanawiyah Azzidin Medan Denai Firmansyah, Edy; Siregar, Ilhamsyah
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.612

Abstract

In improving the quality of educational institutions, it is necessary to improve the abilities of teachers, education personnel, and promotional activities are required to raise the quantity and caliber of pupils to increase the number of students where promotional efforts are less effective and optimal in involving customers, so that effective promotional channels are needed by using dpromotions that directly promote by word of mouth. Madrasah Tsanawiyah Azzidin is a religious-based school equivalent to a junior high school, where this place still implements manual promotions and has not been able to utilize promotions using e-WOM, because the education personnel and marketing personnel at Madrasah Tsanawiyah Azzidin Medan cannot effectively implement e-WOM abaout the promote activities with e-WOM, where in the last 2 years the number of students at this Madrasah Tsanawiyah has tended to decrease from the original 85 students in 2022 to 73 students, so that the e-WOM service that is run is not useful and works effectively. This study's objective is to investigate and elucidate the degree to which e-WOM customer involvement and service quality influence how well e-WOM is implemented. Descriptive quantitative associative study is the methodology employed is the method of the research. The population and sample in this study amounted to 37 teachers and education personnel and marketing staff at Madrasah Tsanawiyah Azzidin Medan, where the results of the study clarified that the factors influencing e-WOM customer involvement and service quality have a partial and simultaneous to impact on how well e-WOM is implemented.
Digital transformation in business: challenges and opportunities for management in the modern era Siregar, Ilhamsyah; Firmansyah, Edy
ProBisnis : Jurnal Manajemen Vol. 15 No. 5 (2024): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Digital transformation has become a crucial element in the modern business world, bringing significant changes to company operations, management strategies, and business models. While digitalization offers various opportunities, such as increased efficiency, product innovation, and new technology-based business models, challenges in its implementation remain obstacles for many organizations. One of the main challenges is the digital skills gap among employees, which can hinder technology adoption and reduce productivity. Additionally, organizations often struggle to measure the return on investment (ROI), making strategic planning and data-driven analysis essential to ensuring the success of digital transformation. On the other hand, the development of digital business models, such as the sharing economy, subscription-based services, and AI-driven automation, presents significant opportunities for companies to enhance competitiveness and expand their market reach. Therefore, businesses must adopt a comprehensive approach to digital transformation, including workforce capacity building, well-planned technology investments, and innovation in business strategies. This study aims to analyze the challenges and opportunities of digital transformation in business and provide recommendations for management in navigating the digital era. With the right strategies, organizations can maximize the benefits of digitalization and create sustainable competitive advantages in an increasingly dynamic market.
The Impact Digital Marketing on Consumer Decisions in Choosing Educational Institutions Linked to Population Data Firmansyah, Edy; Siregar, Ilhamsyah; Yusnandar, Yusnandar
Enrichment : Journal of Management Vol. 15 No. 3 (2025): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i3.2306

Abstract

This study's goal is to investigate the effects of digital marketing, specifically digital promotion, website quality, and interesting content on consumer decisions in selecting vocational education institutions in North Sumatra Province, Indonesia. Despite the increasing use of digital platforms by schools, student enrollment rates, particularly in vocational schools, remain low. This research addresses this gap by examining how digital marketing components affect parental decision-making as key consumers in education. Using a descriptive quantitative method that uses analysis of multiple linear regression, the study collected primary data from 90 respondents which parents of prospective vocational school students through uses purposive sampling across four regions, Medan, Deli Serdang, Serdang Bedagai, and Langkat. Data were obtained via questionnaires distributed through WhatsApp and analyzed Using tests of classical assumption, regression analysis, and validity and reliability. The outcomes for this research indicate that digital promotion and interesting content significantly to influence consumer decisions, while website quality does not have a significant individual effect. The regression model explains 68.4% of the variation in decision making. This study contributes both theoretically and practically by offering insights into effective digital marketing strategies for educational institutions to increase enrollment and improve digital communication with target audiences.
Optimalisasi Cloud Computing Dalam Meningkatkan Efisiensi Operasional Bisnis Digital di Era Industri 4.0 Andika, Risky Rindi; Rafidah, Siti; Napitupulu, Dea Okviar Egano; Siregar, Ilhamsyah; Yusnandar
Jurnal Transformasi Digital dalam Ekonomi, Bisnis, dan Manajemen Vol. 1 No. 3 (2025): juli
Publisher : Pusat Riset, Yayasan Cinta Negara Indonesia

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Abstract

Transformasi digital di era Industri 4.0 menuntut perusahaan untuk mengadopsi teknologi yang adaptif, efisien, dan skalabel. Salah satu teknologi kunci dalam proses ini adalah cloud computing. Penelitian ini bertujuan untuk menganalisis bagaimana optimalisasi penggunaan cloud computing dapat meningkatkan efisiensi operasional bisnis digital. Metode yang digunakan adalah studi pustaka dengan pendekatan kualitatif deskriptif, berdasarkan literatur ilmiah lima tahun terakhir. Hasil penelitian menunjukkan bahwa cloud computing berkontribusi signifikan dalam mengurangi biaya infrastruktur, mempercepat proses kerja, meningkatkan fleksibilitas tim, serta memperkuat manajemen data dan keamanan. Namun, tantangan seperti keamanan data, konektivitas, dan kurangnya tenaga ahli menjadi hambatan yang perlu diatasi. Dengan strategi optimalisasi yang tepat meliputi audit TI, pelatihan SDM, dan pemilihan vendor yang sesuai cloud computing dapat diandalkan sebagai fondasi utama efisiensi operasional dalam bisnis digital masa kini.
Pengembangan Startup Berbasis E-Business: Studi Komparatif Model Lean Startup Dan Design Thinking Andika, Risky Rindi; Rafidah, Siti; Napitupulu, Dea Okviar Egano; Siregar, Ilhamsyah; Yusnandar
Jurnal Transformasi Digital dalam Ekonomi, Bisnis, dan Manajemen Vol. 1 No. 3 (2025): juli
Publisher : Pusat Riset, Yayasan Cinta Negara Indonesia

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Abstract

Perkembangan teknologi digital telah menciptakan peluang besar dalam pengembangan startup berbasis e-business. Dua pendekatan populer dalam pengembangan startup adalah Lean Startup dan Design Thinking. Penelitian ini bertujuan untuk membandingkan kedua model tersebut dalam konteks pengembangan startup digital, khususnya dari aspek kecepatan inovasi, efisiensi biaya, dan pengalaman pengguna. Melalui studi kualitatif dengan metode studi literatur dan wawancara semi-struktural terhadap lima startup digital di Indonesia, hasil penelitian menunjukkan bahwa Lean Startup unggul dalam efisiensi validasi pasar, sementara Design Thinking lebih menekankan pada pemahaman kebutuhan pengguna. Kombinasi keduanya dinilai mampu menghasilkan model pengembangan yang adaptif dan user-centric. Penelitian ini memberikan kontribusi teoretis dan praktis dalam pengembangan e-business startup yang berkelanjutan.
Cloud Computing dalam Transformasi Digital Teknologi Informasi Sirait, Terry Gorganda Mariano; Fikriansyah, Rio Dwi; Siregar, Ilhamsyah; Napitupulu, Dea Okviar Egano
Jurnal Transformasi Digital dalam Ekonomi, Bisnis, dan Manajemen Vol. 1 No. 3 (2025): juli
Publisher : Pusat Riset, Yayasan Cinta Negara Indonesia

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Abstract

Perkembangan teknologi informasi telah membawa perubahan besar dalam cara organisasi mengelola data dan sumber daya teknologi mereka. Salah satu inovasi terpenting dalam dua dekade terakhir adalah cloud computing, atau komputasi awan, yang memungkinkan penyimpanan, pengolahan, dan akses data melalui internet secara fleksibel dan efisien. Artikel ini membahas konsep dasar cloud computing, model layanan (IaaS, PaaS, SaaS), model penyebaran (public, private, hybrid), manfaat, tantangan, serta penerapan dalam sektor pendidikan, bisnis, dan pemerintahan. Metodologi penelitian yang digunakan adalah studi literatur dan analisis deskriptif terhadap berbagai kasus penerapan cloud computing. Hasil menunjukkan bahwa cloud computing telah menjadi fondasi penting dalam transformasi digital dan efisiensi operasional. Namun, isu keamanan, privasi, dan ketergantungan terhadap penyedia layanan masih menjadi tantangan utama yang perlu dikelola dengan baik.
Transformasi Digital Kewirausahaan: Strategi dan Tantangan dalam Mendirikan e-Business Start-Up di Era Ekonomi Digital Sirait, Terry Gorganda Mariano; Fikriansyah, Rio Dwi; Siregar, Ilhamsyah; Napitupulu, Dea Okviar Egano
Jurnal Transformasi Digital dalam Ekonomi, Bisnis, dan Manajemen Vol. 1 No. 3 (2025): juli
Publisher : Pusat Riset, Yayasan Cinta Negara Indonesia

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Abstract

Perkembangan teknologi digital telah menciptakan peluang besar dalam dunia kewirausahaan melalui munculnya model bisnis berbasis internet atau e-business. Penelitian ini bertujuan untuk mengeksplorasi strategi, tantangan, dan faktor-faktor keberhasilan dalam membangun start-up berbasis digital di Indonesia. Metode yang digunakan adalah studi pustaka dengan pendekatan kualitatif deskriptif. Hasil kajian menunjukkan bahwa keberhasilan e-business start-up sangat dipengaruhi oleh kombinasi dari model bisnis inovatif, pemanfaatan teknologi, kesiapan sumber daya manusia, dan dukungan ekosistem digital. Penelitian ini juga menyoroti pentingnya literasi digital, ketahanan bisnis, dan kemampuan adaptasi dalam menghadapi persaingan global. Temuan ini memberikan kontribusi penting bagi wirausahawan pemula dan pemangku kepentingan dalam menciptakan lingkungan usaha digital yang berkelanjutan dan kompetitif.
Work Support and Resilience: Mediating Roles of Stress and Health Among Indonesian Gig Workers Siregar, Ilhamsyah; Panjaitan, Nurhikmah
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.4060

Abstract

The gig economy in Indonesia has grown rapidly, but gig workers face significant challenges, including job stress and health issues that impact their resilience. This study examines how work support influences work resilience among gig workers in North Sumatra, focusing on the mediating roles of job stress, mental health, and physical health. The objective was to investigate the direct and indirect effects of work support on resilience in a culturally relevant context. A cross-sectional survey was conducted with 387 gig workers, including ride-hailing drivers, food delivery workers, and freelancers, using validated scales to measure work support, job stress, mental health, physical health, and resilience. Data were analyzed using structural equation modeling to test direct and mediating relationships. The findings show that work support directly enhances resilience and indirectly improves it by reducing job stress and improving mental and physical health. The model explains a significant portion of resilience variance, highlighting the critical role of support in mitigating gig work challenges. In conclusion, comprehensive support systems are essential for fostering resilience among gig workers, particularly in Indonesia, where cultural and platform-related factors shape worker well-being.
Pelatihan Digital Marketing di Madrasah Tsanawiyah Azzidin Medan Denai untuk Meningkatkan Jumlah Siswa Baru Firmansyah, Edy; Tulim, Anto; Siregar, Ilhamsyah; Syaukani, Arham; Napitupulu, Dea Okviar Egano
EMPOWERMENT: Journal of Community Practice Vol. 2 No. 1 (2025): EMPOWERMENT: Journal of Community Practice
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/empow.v2i1.97

Abstract

Madrasah Tsanawiyah Azzidin Medan, which was opened in 2010, is a junior high school-level madrasah in Medan City. At that time, this madrasah had 123 students. Madrasah Tsanawiyah Azzidin Medan had 85% of students in 2023, but in 2024 the number dropped to 73 students. This madrasah strives to produce marketing personnel who are able to improve accurate communication in digital media and tend to be objective. Continuous training is needed, where this training aims to improve the ability to promote through effective communication in order to increase the number of new students at Madrasah Tsanawiyah Azzidin Medan. The materials used for this training are wifi networks, materials for creating marketing websites via computers, laptops, complete hardware and software, and books on communication techniques in advertising, while the method of implementing community service is carried out using lecture, practice and simulation methods, where the results of implementing community service through digital marketing training from the Azzidin Medan Middle School can increase the understanding and knowledge of training participants about digital marketing by 85% of the total 37 participants who attended.
Co-Authors Andika, Risky Rindi Edy Firmansyah Fikriansyah, Rio Dwi Napitupulu, Dea Okviar Egano Panjaitan, Nurhikmah Rafidah, Siti Sirait, Terry Gorganda Mariano Syaukani, Arham Tulim, Anto Yusnandar Yusnandar, Yusnandar