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All Journal Jurnal Buana Akuntansi BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Bina Bangsa Bima Journal : Business, Management and Accounting Journal Jurnal Abdimas Dedikasi Kesatuan Jurnal Iman dan Spiritualitas Journal Of Human And Education (JAHE) Innovative: Journal Of Social Science Research Equivalent : Journal of Economic, Accounting and Management Journal of Accounting Inaba Journal Economic Business Innovation Pajak dan Manajemen Keuangan Green Economics: International Journal of Islamic and Economic Education Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Liya Setiawati
Sekolah Tinggi Ilmu Ekonomi Gema Widya Bangsa
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Integrating the Maqasid Shariah and Green Constitution Approaches in Addressing Illegal Investment: An Analysis of the Dynamics of National Legal Reform Novianti, Linda; Setiawati, Liya; Rahmadika, Sarah; Nurrohmat, Asep Gema
Jurnal Iman dan Spiritualitas Vol. 5 No. 4 (2025): Jurnal Iman dan Spiritualitas
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jis.v5i4.49175

Abstract

This study examines the integration of Maqashid Shariah and the Green Constitution as a conceptual framework for reforming Indonesia’s legal system in response to the growing threat of illicit investment. Utilizing a normative-juridical approach and a descriptive qualitative method, the research is based on primary sources including statutory regulations and constitutional provisions, as well as secondary materials such as Islamic jurisprudence, academic journals, and legal documents. The findings demonstrate that reactive legal enforcement alone is insufficient to combat the complexity of investment-related fraud. The principle of ḥifẓ al-māl in Maqashid Shariah highlights the ethical imperative to protect wealth proactively, advocating for transparency, equity, and distributive justice in financial regulation. Simultaneously, the Green Constitution anchors environmental sustainability and social justice as constitutional obligations, emphasizing the role of law in safeguarding both present and future generations from systemic economic harm. Together, these two frameworks form a transdisciplinary legal model that transcends legal formalism by incorporating moral, spiritual, and ecological values into investment governance. The study concludes that national legal reform must adopt an integrative approach to ensure not only legal certainty, but also ethical legitimacy and sustainable public welfare. This conceptual synthesis contributes to the evolving global discourse on ethical finance and constitutional justice, offering practical recommendations for policymakers, academics, and regulatory institutions in developing fair and preventive investment laws.
Pemanfaatan Platform Digital pada UMKM dalam Meningkatkan Daya Saing Usaha : Pendekatan Netnografi Liya Setiawati; Edwin Karim; Wiwit Pawitri
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 4 No. 3 (2024): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v4i3.7964

Abstract

Digital transformation has become a crucial factor in enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) amidst the changing global economic landscape. This study aims to explore how MSMEs utilize digital platforms, the strategies used to optimize their online presence, and the challenges faced during the digitalization process. The research method uses a netnographic approach, namely an ethnographic study conducted in the digital realm, by combining participatory and non-participatory observations of MSME community activities on various digital platforms, such as Facebook, Instagram, and online marketplaces (Shopee, Tokopedia, and the like) during the period of January to March 2025. Researchers observed communication patterns, content strategies, and interactions between MSME actors and consumers. Data were analyzed using a thematic analysis approach to identify key themes that reflect digital marketing strategies, forms of innovation, and barriers to digital technology adoption. The results show that digital platforms are not only used as promotional media, but also as a means to build consumer trust, expand distribution and marketing networks, and encourage product and service innovation. MSMEs actively utilize features such as live streaming, customer reviews, and collaborations with local influencers to increase product visibility. However, MSMEs still face various obstacles, such as limited digital literacy, a lack of understanding of platform algorithms, limited capital for paid digital promotions, and increasingly fierce competition in the digital ecosystem. Technical barriers, such as uneven internet access and a lack of technological assistance, also slow down the digitalization process. This research contributes to the literature on MSME digitalization in Indonesia using a contextual netnography approach. Furthermore, the study's findings offer practical recommendations for businesses to optimize the use of digital platforms and for policymakers to design more targeted assistance programs, particularly to increase the digital capacity of MSMEs in the regions.
Leveraging Intellectual Capital through Dynamic Capabilities for Sustainable Competitive Advantage Angelia Nirwana Sari, Laras; Setiawati, Liya
Journal Economic Business Innovation Vol. 2 No. 3 (2025): October
Publisher : Inovasi Analisis Data

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69725/jebi.v2i3.314

Abstract

Purpose: The purpose of this study is to identify the impact on long-run competitive advantage due to intellectual capital and the direct and moderating effect of dynamic capabilities in an integrated strategic management model. Method: The paper is quantitative using secondary panel data and adopts partial least squares structural equation modeling to test the posited relationships. Intellectual capital is proxied by value-based measures, long-term competitive advantage is represented in by financial and market based performance measures, and dynamic capabilities are operationalized using investment intensity in R&D-oriented innovation. Measurement model confirmation, structural model evaluation and moderation testing are the highlights of empirical analyses. Findings: The findings indicate that intellectual capital has a positive & significant effect on long-term competitive advantage. Dynamic capabilities also exhibit a significant direct effect on the long-term competitive advantage. Furthermore, dynamic capabilities positively moderate the relationship between IC and firm-based long-term competitive advantage, suggesting that firms with higher ability to sense and seize opportunities are more adept at transforming resource-based knowledge into competitive gains. Novelty: This research offers fresh empirical evidence by incorporating intellectual capital and dynamic capabilities into an integrated model of long-term competitive advantage, and emphasizing the contingent influence of dynamic capabilities to enhance strategic value of intellectual capital. Implications: The results have significant implications for strategists by highlighting the necessity for companies to develop both intellectual capital and dynamic capabilities altogether in order to secure sustainable competitive advantage within dynamic environments.
Upaya Pencegahan Praktik Bank Emok Melalui Edukasi Literasi Perbankan, Kesadaran Hukum, dan Nilai-Nilai Islam sebagai Upaya Pencegahan Praktik Bank Emok di Kampung Warung Gede Desa Cibiru Wetan Setiawati, Liya; Linda Novianti; Rahmadika, Sarah
Jurnal Abdimas Dedikasi Kesatuan Vol. 7 No. 1 (2026): JADKES Edisi Januari 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v7i1.4929

Abstract

Illegal lending practices known as bank emok remain prevalent in rural communities and generate adverse economic, social, and legal consequences. Limited financial literacy, low awareness of banking regulations, and insufficient knowledge of Islamic financial alternatives contribute to the community’s dependence on such practices. This community service program aims to enhance public understanding of banking literacy, legal awareness, and Islamic values as preventive measures against bank emok practices in Kampung Warung Gede, Cibiru Wetan Village, Bandung Regency. The program was implemented through educational socialization, interactive discussions, case-based explanations, and the distribution of simple educational materials. The results indicate an improvement in participants’ awareness of the risks associated with illegal lending, banking legal aspects, and the importance of choosing licensed and Sharia-compliant financial institutions. This program is expected to encourage more prudent, ethical, and sustainable financial behavior within the community.   Keywords: bank emok; financial literacy; Islamic finance; banking law; community service.
Breaking Domestic Boundaries: The Role of Affiliate Marketing in Building Productivity Among Housewives in the Digital Age Istiqomah, Yuliani; Setiawati, Liya; Somantri, Asep
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 2 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.2.1057-1064

Abstract

Purpose: This study aims to explore how affiliate marketing in e-commerce contributes to improving the productivity and standard of living of housewives in the digital age. Methodology: This study uses a descriptive qualitative approach with in-depth interviews with eight informants who are housewives actively participating in affiliate marketing programmes. Data collection techniques include semi-structured interviews, social media observation, and digital documentation, analysed using the interactive model of Miles and Huberman. Results: The findings reveal that affiliate marketing provides flexible income opportunities and has a positive impact on the social and psychological aspects of housewives. Platforms such as TikTok and Shopee are the primary media for affiliate promotion. Findings: This study reveals that affiliate marketing not only serves as an economic tool but also as a means of empowering women through increased self-confidence, productivity, and social recognition. Novelty: This study offers a new perspective by examining affiliate marketing as a medium for empowering housewives, not merely as a digital marketing strategy. Originality: The uniqueness of this study lies in its multidimensional approach, which combines economic, social, and psychological aspects in the context of housewives' participation in the digital space. Conclusion: Affiliate marketing contributes significantly to the empowerment of housewives in the digital age, although challenges such as digital literacy and dependence on platform algorithms remain obstacles.
Digital Transformation in Sharia Mutual Fund Marketing: A Systematic Literature Review in Indonesia (2015–2025) Setiawati, Liya; Istiqomah, Yuliani; Imbrani, Hari
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 2 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.2.1065-1078

Abstract

Purpose: This study aims to explore the transformation of digital strategies in the marketing of Islamic mutual funds within the context of the digital economy. This research is important due to the increasing awareness among Muslim investors to prioritize Sharia-compliant investments supported by technological advancements. Methodology: A qualitative approach using a Systematic Literature Review (SLR) was employed, supported by Watase Uake, a bibliometric software that enables article classification, keyword mapping, and thematic visualization of academic literature. Results:  The review highlights that digital platforms, mobile applications, social media, and AI-powered tools are central to promoting Sharia mutual funds. Key strategies include educational campaigns, influencer-driven content, and personalized recommendations.. Findings:  There is a growing engagement from Gen Z and millennial Muslim investors, alongside the adoption of technologies such as blockchain and robo-advisors to enhance transparency and trust. However, challenges remain in digital literacy, regulatory clarity, and equitable access.. Novelty: The novelty of this research lies in its comprehensive bibliometric mapping of digital marketing strategies specific to Sharia-compliant investment products. Originality: Its originality stems from synthesizing Islamic financial marketing with recent digital transformation trends. . Conclusion:  The study concludes that while digital marketing opens broad opportunities, challenges in literacy, regulation, and equitable access remain. Type of Paper: Systematic Literature Review (SLR)
Exploring the Evolution of Green Sukuk Research: Trends, Themes, and Policy Implications for Sustainable Islamic Finance Liya Setiawati
Green Economics: International Journal of Islamic and Economic Education Vol. 2 No. 4 (2025): October: Green Economics: International Journal of Islamic and Economic Educati
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/greeneconomics.v2i4.357

Abstract

This study explores the intellectual and thematic evolution of green sukuk research within Islamic sustainable finance from 2015 to 2025. Using a hybrid methodological design that integrates the PRISMA-guided Systematic Literature Review with Watase Uake network analysis, the study identifies 17 core Scopus-indexed articles that collectively define the field’s conceptual and empirical development. Results reveal a three-phase evolution: (1) a formative stage emphasizing ethical legitimacy and Sharia compliance; (2) a transitional phase integrating pricing efficiency, market risk, and policy frameworks; and (3) a maturity phase characterized by econometric modeling, behavioral-finance integration, and sustainability governance. Thematic clusters extracted from bibliometric mapping include financial performance and market dynamics, institutional legitimacy and policy frameworks, behavioral intention and investor psychology, and technological innovation and ESG disclosure. Despite methodological advancement, the literature remains geographically concentrated in Malaysia and Indonesia and exhibits theoretical fragmentation across behavioral, financial, and institutional models. Findings highlight key research gaps involving contradictory evidence on yield–risk relationships, inconsistent behavioral determinants of investment intention, and insufficient integration of moderating or mediating mechanisms. The study advances theoretical pluralism by connecting the Theory of Planned Behavior (TPB), Institutional and Legitimacy Theory, and Resource-Based View (RBV) into an integrated model explaining how legitimacy, behavior, and strategic capability jointly drive green sukuk adoption. Policy implications emphasize the need for harmonized regulation, behavioral incentives, and digital transparency to strengthen credibility and accelerate sustainable-finance transformation in line with SDGs 7 and 13.
Reconstructing Islamic Financial Management Philosophy through a Dynamic Maqashid al-Shariah Framework Liya Setiawati; Muhardi Muhardi
Green Economics: International Journal of Islamic and Economic Education Vol. 3 No. 1 (2026): January: Green Economics: International Journal of Islamic and Economic Educati
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/greeneconomics.v3i1.466

Abstract

The last few decades of the institutionalization of Islamic finance are notable for the fundamental controversies surrounding its institutionalization. These controversies can be seen rooted in the dual phenomena of the legalistic form taking Islamic finance as a practice and the overwhelming reliance on modern managerial paradigms. There are significant ethical gaps as consequence. The objective of the current research is to aim to help reconstruct the philosophy of Islamic financial management from the perspective of the maqasid al-shariah and, importantly, to treat it as a primary lens and not secondary. The research employs a qualitative conceptual and philosophical approach and attempts to engage the prevailing paradigms and contours of Islamic finance through the lenses of ontology, epistemology and axiology. The research finds that contemporary Islamic financial management suffers from a deficient ontology of profit, epistemology of compliance and an axiology that is instrumentally weak. In light of the above, the research articulates the philosophy of Islamic Finance in the direction of the maqasid and posits that finance as an instrument of maslahah, and so, in that order, integrate revelation, reason, and the socio-economic order, and it is, thereby, just to place the preeminent values of human dignity, justice and the welfare of the greater good (public) in the financing of maslahah. The research articulates a coherently formulated philosophy of Islamic financial management based on the maqasid for the Islamic financial management of practice and for empirical, policy and institutional Islamic finance reform, and so makes a significant theoretical contribution.
Analisis Dampak Pariwisata Berkelanjutan terhadap Kinerja Keuangan Destinasi Wisata: Perspektif Sustainable Development Goals (SDGs) Wiwit Pawitri; Muhammad Syahrudin; Laras Angelia Nirwana Sari; Liya Setiawati
Jurnal Buana Akuntansi Vol. 11 No. 1 (2026): Jurnal Buana Akuntansi
Publisher : LPPM UBP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/fq9vd943

Abstract

Research on sustainable tourism has grown significantly in recent years as increasing attention is given to sustainability issues within the tourism sector. However, empirical studies that specifically examine the impact of sustainable tourism on destination financial performance within the framework of the Sustainable Development Goals (SDGs) remain relatively limited. Therefore, this study aims to analyze the relationship between sustainable tourism, the SDGs, and destination financial performance. This study employs a quantitative research approach using a survey method involving tourism stakeholders in West Java Province, Indonesia. Data were collected through structured questionnaires measured using a five-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. A total of 200 respondents were selected using purposive sampling. The study is grounded in Stakeholder Theory and the Resource-Based View (RBV) to explain the relationship between sustainable tourism practices and the economic performance of tourism destinations. The results indicate that sustainable tourism has a positive and significant effect on destination financial performance. In addition, the SDGs also have a positive and significant effect on destination financial performance. However, the moderating effect of SDGs on the relationship between sustainable tourism and destination financial performance is not statistically significant. This study contributes to the sustainable tourism literature by integrating the SDGs framework as a moderating variable in examining the economic implications of sustainable tourism practices on destination financial performance.
Beyond Profit Maximization: Reconstructing Conventional Strategic Management through the Perspective of Maqashid Shariah Liya Setiawati; Muhardi Muhardi; Tasya Aspiranti
Pajak dan Manajemen Keuangan Vol. 3 No. 3 (2026): Juni: Pajak dan Manajemen Keuangan (PAJAMKEU)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pajamkeu.v3i3.2398

Abstract

The dominance of the profit maximization paradigm has profoundly shaped strategic management by positioning competitive advantage, shareholder value, and financial performance as the primary indicators of organizational success. Although contemporary strategic approaches increasingly incorporate sustainability, stakeholder engagement, and Environmental, Social, and Governance (ESG) principles, these elements are generally treated as instruments for enhancing competitiveness rather than as the fundamental purpose of organizational strategy. This conceptual study aims to reconstruct conventional strategic management through the philosophical perspective of Maqashid Shariah, repositioning maslahah as the overarching objective of strategic decision-making. The study adopts a qualitative conceptual research design based on critical literature analysis and theory synthesis, integrating established strategic management theories with the principles of Maqashid Shariah. The analysis demonstrates that strategic management requires a paradigm shift from profit maximization toward holistic value creation encompassing economic prosperity, ethical governance, stakeholder welfare, environmental stewardship, and spiritual accountability. Based on this synthesis, the study proposes the Maqashid Strategic Management Framework (MSMF), which integrates five strategic dimensions into a coherent framework for sustainable organizational excellence. Furthermore, the study introduces Maslahah Advantage as a novel higher-order strategic construct that extends the traditional concept of competitive advantage by emphasizing multidimensional value creation aligned with the objectives of Maqashid Shariah. The proposed framework contributes to strategic management theory by providing an alternative philosophical foundation for evaluating organizational success while offering practical guidance for organizations seeking ethical, sustainable, and human-centered strategic development.
Co-Authors Achmad Subagdja Achmad Subagdja Edwin Karim Erna Herlinawati Hery Widijanto Imbrani, Hari Laras Angelia Nirwana Sari Linda Novianti Muhammad Syahrudin Muhardi Muhardi Muhardi Muhardi Nisa Raudatul Janah Nurrohmat, Asep Gema Rahmadika, Sarah Somantri, Asep Sri Haryati Surachman Surjaatmadja Syam Gunawan Tasya Aspiranti Wijaya, Dina Yulia Wiwit Pawitri Yuliani Istiqomah