Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Seminar Nasional Lahan Suboptimal INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Hikmah Widi, Riantin
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
GREEN MARKETING STRATEGY IN ATTRACTING CONSUMERS WHO CARE ABOUT THE ENVIRONMENT Johni Eka Putra; Risdwiyanto, Andriya; Hikmah Widi, Riantin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 7 (2024): July
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The growing desire of customers for environmentally friendly products means companies are competing to meet these needs by switching to using environmentally friendly materials. The materials in question are not only raw materials but also involve other materials such as product packaging, labeling, packaging and so on. Environmental awareness by implementing green marketing strategies can be done with environmentally friendly promotions. The growing desire of customers for environmentally friendly products means companies are competing to meet these needs by switching to using environmentally friendly materials. Green marketing is an approach to marketing that emphasizes environmental and sustainability values. It aims to attract consumers who care about environmental issues and promote environmentally friendly products or services. Several green marketing strategies that can be used to attract consumers who care about the environment are sustainable communication, labels and certification, transparency, customer education, partnerships with environmental organizations, focusing on environmental innovation, and sustainable consumer support.
Strategi Bertahan Petani Jagung Menghadapi Ketidakpastian Harga Jual dan Perubahan Iklim Helbawanti, Octaviana; Hikmah Widi, Riantin; Rosliyati, Ati; Nuraini, Candra
Seminar Nasional Lahan Suboptimal Vol 12, No 1 (2024): Vol 12, No 1 (2024): Prosiding Seminar Nasional Lahan Suboptimal ke-12 “Revital
Publisher : Pusat Unggulan Riset Pengembangan Lahan Suboptimal (PUR-PLSO) Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Helbawanti, O., Widi, R.H., Rosliyati,A., & Nuraini, C. (2024). Coping strategy of maize farmers in the struggle with the selling price uncertainty and climate change. In: Octaviana H et al. (Eds.), Prosiding Seminar Nasional Lahan Suboptimal ke-12 Tahun 2024, Palembang 21 Oktober 2024. (pp. 477–489).  Palembang: Penerbit & Percetakan Universitas Sriwijaya (UNSRI).Maize farmers struggle to purchase production factors and provide for household needs due to low incomes. Middlemen dominantly determine the price of maize harvested by farmers. Limited market access and lack of post-harvest handling results in very low purchase prices by middlemen. Farmers often plant maize rather than rice because it experiences longer droughts than the rainy season. The study was conducted to analyze farmers' attitudes towards the risk of price and climate uncertainty in maize farming. The method used was an analysis of risk sources including human resources, processes, productivity, and reputation. The assessment of price and climate uncertainty used risk mapping. The results explained price uncertainty and drought at high risk level. The impact or severity of the risk of price uncertainty at a large level. The likelihood of price uncertainty was at the high level of very frequent, while drought was at the average level of frequent. The risk sources of price uncertainty and drought affected the purchasing behavior of production factors, which did not increase and tended to decrease, as well as a decrease in post-harvest handling of maize. The purchase of fertilizer and payment of labor costs reduced the profit margin of maize sales, which were subjected to pressure from middlemen who determined the purchase price. The inability to add value to maize weakens the farm household economy as farmers had no other source of income. The farming risk sources of price uncertainty and prolonged drought were sources of risk that need to be controlled.
Co-Authors Andriya Risdwiyanto Candra Nuraini, Candra Helbawanti, Octaviana Johni Eka Putra Rosliyati, Ati