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All Journal Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) JURNAL AGRIBISAINS Seminar Nasional Lahan Suboptimal INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Hikmah Widi, Riantin
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Other

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GREEN MARKETING STRATEGY IN ATTRACTING CONSUMERS WHO CARE ABOUT THE ENVIRONMENT Johni Eka Putra; Risdwiyanto, Andriya; Hikmah Widi, Riantin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 7 (2024): July
Publisher : Adisam Publisher

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Abstract

The growing desire of customers for environmentally friendly products means companies are competing to meet these needs by switching to using environmentally friendly materials. The materials in question are not only raw materials but also involve other materials such as product packaging, labeling, packaging and so on. Environmental awareness by implementing green marketing strategies can be done with environmentally friendly promotions. The growing desire of customers for environmentally friendly products means companies are competing to meet these needs by switching to using environmentally friendly materials. Green marketing is an approach to marketing that emphasizes environmental and sustainability values. It aims to attract consumers who care about environmental issues and promote environmentally friendly products or services. Several green marketing strategies that can be used to attract consumers who care about the environment are sustainable communication, labels and certification, transparency, customer education, partnerships with environmental organizations, focusing on environmental innovation, and sustainable consumer support.
Strategi Bertahan Petani Jagung Menghadapi Ketidakpastian Harga Jual dan Perubahan Iklim Helbawanti, Octaviana; Hikmah Widi, Riantin; Rosliyati, Ati; Nuraini, Candra
Seminar Nasional Lahan Suboptimal Vol 12, No 1 (2024): Vol 12, No 1 (2024): Prosiding Seminar Nasional Lahan Suboptimal ke-12 “Revital
Publisher : Pusat Unggulan Riset Pengembangan Lahan Suboptimal (PUR-PLSO) Universitas Sriwijaya

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Helbawanti, O., Widi, R.H., Rosliyati,A., & Nuraini, C. (2024). Coping strategy of maize farmers in the struggle with the selling price uncertainty and climate change. In: Octaviana H et al. (Eds.), Prosiding Seminar Nasional Lahan Suboptimal ke-12 Tahun 2024, Palembang 21 Oktober 2024. (pp. 477–489).  Palembang: Penerbit & Percetakan Universitas Sriwijaya (UNSRI).Maize farmers struggle to purchase production factors and provide for household needs due to low incomes. Middlemen dominantly determine the price of maize harvested by farmers. Limited market access and lack of post-harvest handling results in very low purchase prices by middlemen. Farmers often plant maize rather than rice because it experiences longer droughts than the rainy season. The study was conducted to analyze farmers' attitudes towards the risk of price and climate uncertainty in maize farming. The method used was an analysis of risk sources including human resources, processes, productivity, and reputation. The assessment of price and climate uncertainty used risk mapping. The results explained price uncertainty and drought at high risk level. The impact or severity of the risk of price uncertainty at a large level. The likelihood of price uncertainty was at the high level of very frequent, while drought was at the average level of frequent. The risk sources of price uncertainty and drought affected the purchasing behavior of production factors, which did not increase and tended to decrease, as well as a decrease in post-harvest handling of maize. The purchase of fertilizer and payment of labor costs reduced the profit margin of maize sales, which were subjected to pressure from middlemen who determined the purchase price. The inability to add value to maize weakens the farm household economy as farmers had no other source of income. The farming risk sources of price uncertainty and prolonged drought were sources of risk that need to be controlled.
Sustainability Scenario of Islamic Leader School and Hidayatul Mustafid Agribusiness in Tasikmalaya City Lazuardi Labunove Ismi, M. Jorgy; Nuryati, Rina; Hikmah Widi, Riantin; Setiawan, Perdi
JURNAL AGRIBISAINS Vol. 11 No. 2 (2025): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v11i2.21116

Abstract

Islamic boarding school agribusiness management is currently trending. Among them, Islamic boarding schools such as the Islamic Leader School and Hidayatul Mustafid, both of which have stagnated due to the lack of a development model. The purpose of this study is to formulate a scenario for the sustainability of Islamic boarding school agribusiness in Tasikmalaya City. This scenario is needed as capital for the long-term development of Islamic boarding school agribusiness. Islamic Leader School and Hidayatul Mustafid Islamic boarding schools were purposively selected as research locations because they have consistently run Islamic boarding school-based agribusiness for more than ten years in Tasikmalaya City. To date, both Islamic boarding schools have only relied on trial and error, this is because there is no basis for designing a development model. Therefore, this research is very necessary to determine the prospects of Islamic boarding school agribusiness. The study was conducted from January to February 2025. The research method used was a case study, with data used from in-depth interviews with two key informants, two primary informants, and two supporting informants. In addition, to deepen the discussion, a literature review is needed. Furthermore, the analytical tool used was Prospective Participatory Analysis to analyze key factors in scenario development. Based on the research results, five key factors were identified as having a strong influence on the sustainability of Islamic boarding school agribusinesses: Islamic boarding school farming, learning facilities, market partnerships, farming development prospects, and farming sustainability. Furthermore, the tabulation of key factors indicated that the best scenario was moderate-optimistic
KEBERLANJUTAN PERTANIAN BERBASIS PONDOK PESANTREN DI KOTA TASIKMALAYA Ismi, Muhammad Jorgy Lazuardi Labunove; Ismi, M. Jorgy Lazuardi Labunove; Nuryati, Rina; Hikmah Widi, Riantin
Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 12 No. 2 (2024): Desember 2024 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2024.12.2.274-295

Abstract

Selama pesantren hanya sekedar memberikan pendidikan agama, keberadaannya dirasa kurang memadai. Fenomena pesantren yang terjadi saat ini menyebabkan adanya penambahan life skill ke dalam program pembelajaran, sektor pertanian salah satunya. Program pembelajaran harus dirancang terstruktur dan terarah dengan jelas. Tujuan penelitian ini adalah untuk mengidentifikasi keberlanjutan pertanian berbasis pesantren di Kota Tasikmalaya. Penelitian ini dilaksanakan pada bulan Januari sampai Juli tahun 2024 di Islamic Leader School dan Pondok Pesantren Hidayatul Mustafid. Dalam penelitian ini, metode survei diterapkan. Data primer dan sekunder digunakan. 132 responden dan dua informan kunci diwawancarai untuk mengumpulkan data primer. Data sekunder diperoleh dari presentasi data lembaga-lembaga terkait. Alat analisis yang digunakan adalah analisis deskriptif dengan menggunakan skala likert. Selanjutnya Rapid Aparsial For Pondok Pesantren (Rap-Pontren) digunakan untuk mendiagnosis keberlanjutan pertanian. Berdasarkan temuan analisis, dimensi sosial, hukum, dan tata kelola semuanya tergolong buruk, sedangkan dimensi ekonomi dan lingkungan hidup semuanya tergolong baik. Diklasifikasikan dalam kategori cukup berkelanjutan untuk dimensi sosial dan lingkungan, serta tergolong cukup berkelanjutan untuk dimensi eko
Co-Authors Andriya Risdwiyanto Candra Nuraini, Candra Helbawanti, Octaviana Ismi, M. Jorgy Lazuardi Labunove Ismi, Muhammad Jorgy Lazuardi Labunove Johni Eka Putra Lazuardi Labunove Ismi, M. Jorgy Rina Nuryati, Rina Rosliyati, Ati Setiawan, Perdi