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COMMUNITY-BASED MARKETING STRATEGIES IN DEVELOPING MARKETS Moh. Yamin Darsyah; Mercy Reinette Handayani Mantur; Melyana R Pugu; Al-Amin; Eyad Saleh Bani-Domi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2024): August
Publisher : Adisam Publisher

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Abstract

Community-based marketing strategy is a marketing approach that emphasises building and managing an active community of consumers, users, or fans of a brand, with the aim of creating stronger bonds, increasing loyalty, and driving organic growth through positive social interactions. This approach relies on the creation of shared value between the brand and its members, where two-way communication and active customer participation in various activities are key. This strategy focuses on shared experiences, trust, and values shared within the community to drive engagement, positive word-of-mouth, and ultimately, sustainable market development over time. The research method conducted in this study uses the literature research method. The results show that community-based marketing strategies offer various benefits, including increased customer engagement, positive responses through word-of-mouth, and the ability to obtain real-time feedback that provides opportunities for innovation and fulfilment of customer needs more effectively. However, challenges such as the need for a large investment of resources and the difficulty in measuring short-term ROI mean that this strategy requires a patient and consistent approach. Community-based marketing strategies, with the right approach, can be the key for companies to develop markets in a more sustainable way and increase long-term profits.
STRATEGIC UTILIZATION OF DIGITAL LEARNING PLATFORMS IN THE ERA OF INDEPENDENT CURRICULUM Welsi Damayanti; Siminto; Muhammad Arsyad; Eyad Saleh Bani-Domi
International Journal of Teaching and Learning Vol. 2 No. 5 (2024): MAY
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Abstract

The advent of the Independent Curriculum era, exemplified by curriculum Kurikulum Merdeka in Indonesia, has brought about a paradigm shift in education, emphasizing autonomy, flexibility, and relevance. In this transformative landscape, the strategic utilization of digital learning platforms emerges as a pivotal factor in enhancing teaching and learning outcomes. This paper explores the intersection of digital learning platforms and the Independent Curriculum, aiming to elucidate effective strategies for their integration. Drawing on a comprehensive review of literature, this study examines the principles underpinning the Independent Curriculum and the potential benefits of digital learning platforms within this context. Key findings highlight the importance of flexibility, adaptability, and local relevance in curriculum design, as well as the transformative role of digital technologies in facilitating personalized learning experiences and fostering collaboration. The study identifies several strategic approaches for educators and policymakers to harness the potential of digital learning platforms effectively. These include promoting professional development initiatives, fostering collaborative partnerships, addressing infrastructure gaps, and ensuring equitable access to digital resources.
NAVIGATING THE DIGITAL FRONTIER: A COMPREHENSIVE EXAMINATION OF COPYRIGHT PROTECTION IN THE DIGITAL ERA, UNRAVELING COMPLEX CHALLENGES, AND PROPOSING LEGAL SOLUTIONS Judijanto, Loso; Masruri, Masruri; Nanang Zakaria; Eyad Saleh Bani-Domi; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 2 (2024): FEBRUARY
Publisher : Adisam Publisher

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Abstract

This comprehensive exploration delves into the multifaceted realm of copyright protection within the digital era. In a landscape marked by rapid technological advancements, the study unravels intricate challenges existing copyright frameworks face and proposes nuanced legal solutions. The examination spans the borderless domain of cyberspace, where traditional copyright paradigms confront unprecedented complexities. Key themes include the global nature of digital environments, economic imperatives shaping intellectual property landscapes, and the dynamic interplay of technology and legal frameworks. The study navigates trademark issues in cyberspace, analyzes the impact of geodemographic systems, and scrutinizes legal instruments such as the European Directive on the protection of computer programs. By adopting a structured literature review methodology, the research extracts insights from diverse sources, offering a comprehensive understanding of the evolving dynamics. The exploration unfolds against the backdrop of a knowledge-based economy, emphasizing the pivotal role of copyright as the "Viagra of Innovation Policy." It sheds light on governance models exemplified by bodies like the Internet Engineering Task Force and underscores the need for adaptive legal frameworks. The findings contribute to the ongoing discourse on copyright protection, providing a roadmap for shaping effective, fair, and relevant legal solutions in the intricate landscape of the digital frontier.