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All Journal INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Jurnal Ilmiah Multidisiplin Keilmuan Mandira Cendikia (JIMK-MC)
Andi Hafidah
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PROMOTING GROWTH OF SOCIAL ENTREPRENEURSHIP: POLICY FOR SUPPORTING MICRO AND SMALL ENTERPRISES Pupung Purnamasari; Erwin; Andi Hafidah; Hadenan Towpek
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 5 (2024): MAY
Publisher : Adisam Publisher

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Due to the fact that it creates new job openings and employment prospects, entrepreneurship is crucial to the nation's economy. Entrepreneurship naturally creates job chances for the unemployed, therefore anyone running a significant firm requires staff to assist in running their business. This is the relationship between entrepreneurship and economic growth. Micro and Small Enterprises are an important part of the country's economy because they have made a major contribution to boosting the economy, including their contribution in opening up new job opportunities as a spur to economic growth and as a source of innovation. The government and society have fully seen the role and contribution of MSE entrepreneurs. With a very large contribution to Gross Domestic Product (GDP), of course MSEs can demonstrate their role as the backbone of the economy. The research methodology employed in this work is library study, which consists of a number of tasks related to how to gather data from libraries, read and take notes, and process research materials. This research discusses the concept of entrepreneurship, the role of micro and small businesses, and micro and small business support policies.
NAVIGATING MARKET SHIFTS: AN EXPLORATION OF INNOVATIVE STRATEGIES IN RESPONSE TO DYNAMIC CONSUMER LANDSCAPES - A COMPREHENSIVE REVIEW OF MARKETING MANAGEMENT AND CONSUMER BEHAVIOR THEORIES Andi Hafidah; Suwarsih; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
Publisher : Adisam Publisher

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In the dynamic realm of contemporary marketing, the ability to swiftly adapt to shifting market dynamics stands as a cornerstone for sustainable success. This comprehensive literature review delves deeply into the pivotal role played by innovation in formulating adaptive strategies capable of meeting the evolving demands of fluctuating consumer behaviors and market trends. Drawing upon a vast array of research findings in marketing management and consumer behavior theories, this paper meticulously synthesizes crucial insights to shed light on the most effective approaches for navigating the complexities of dynamic market landscapes. By meticulously scrutinizing the intricate interplay among innovation, marketing strategies, and consumer preferences, this review identifies vital patterns and illuminates actionable strategies for businesses aspiring to survive and thrive in an ever-changing marketplace characterized by rapid transformations. Through its comprehensive analysis and synthesis of the latest research, this review offers invaluable perspectives and strategic directions for businesses seeking to remain agile and responsive in the face of the continuous evolution of consumer behaviors and market dynamics.
Sosialisasi Gerakan Menabung Pada Usia Dini Bagi Siswa SD Negeri 54 Salupikung Kota Palopo Andi Hafidah; Lismayana; Sartika S
Jurnal Pengabdian Masyarakat Mandira Cendikia Vol. 2 No. 11 (2023)
Publisher : YAYASAN PENDIDIKAN MANDIRA CENDIKIA

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Gerakan menabung sejak dini bagi siswa merupakan gerakan yang sangat penting untuk menghidupkan kembali budaya menabung dan berinvestasi pada siawa. Kegiatan pengabdian kepada masyarakat yang dilaksanakan oleh tim dosen IKB KJP ini bertujuan untuk meningkatkan pengetahuan dan kesadaran siswa tentang pentingnya menabung sejak dini agar terbiasa mengelola uang pribadi, belajar disiplin dan merencanakan keuangan masa depan. Kegiatan ini dilaksanakan di SD Negeri 54 Salupikung Kota Palopo Provinsi Sulawesi Selatan dengan metode sosialisasi gerakan menabung menggunakan metode pre-test dan post-test. Hasil yang diperoleh menunjukkan adanya peningkatan rata-rata pemahaman pendidikan dimana data pre-test siswa yang memiliki tingkat pengetahuan menabung sebesar 70% namun minat menabung masih sebesar 30%. Setelah dilakukan sosialisasi dan edukasi untuk meningkatkan kesadaran siswa, pengetahuan meningkat sebesar 87% dan minat menabung menjadi 60%. Dilaksanakannya sosialisasi gerakan menabung memberikan dampak positif dalam meningkatkan kesadaran siswa untuk mampu menabung sejak dini dengan menyisihkan uang jajan. Gerakan menabung oleh siswa dapat menunjang masa depan.
Pengaruh gaya hidup dan literasi keuangan bersifat simultan terhadap perilaku konsumtif pada Mahasiswa Andi Hafidah; Supiati; Sartika S
Jurnal Ilmiah Multidisiplin Keilmuan Mandira Cendikia Vol. 1 No. 6 (2023)
Publisher : Yayasan Pendidikan Mandira Cendikia

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Perilaku konsumtif merupakan pembelian barang dengan tidak memikirkan fungsi dan kegunaannya tetapi hanya memikirkan prestise dari barang yang akan dibeli, sehingga dapat dikatakan bahwa perilaku ini lebih mementingkan keinginannya dibandingkan dengan kebutuhan. Penelitian ini bertujuan untuk mengetahui pengaruhi gaya hidup dan literasi keuangan terhadap perilaku konsumtif mahasiswa. Lokasi penelitian di kota Makassar, Provinsi Sulawesi Selatan dengan metode riset yang digunakan asosiatif causal (penelitian yang bertujuan untuk mengetahui hubungan antara dua variabel atau lebih) dengan pendekatan secara kuantitatif, melalui teknik analisis regresi linear berganda. Penentuan sampel menggunakan teknik simple random sampling. Hasil yang diperoleh dapat disimpulkan bahwa: a). Gaya hidup mempunyai pengaruh yang signifikan terhadap perilaku konsumtif pada mahasiswa b). Literasi keuangan mempunyai pengaruh yang signifikan terhadap perilaku konsumtif pada mahasiswa. c). Pengaruh gaya hidup dan literasi keuangan bersifat simultan terhadap perilaku konsumtif pada Mahasiswa.
Co-Authors Erwin Hadenan Towpek Iyad Abdallah Al- Shreifeen Lismayana Pupung Purnamasari Sartika S Supiati Suwarsih