Article Per Year (5 Year)
p-Index From 2020 - 2025
1.318
P-Index
This Author published in this journals
All Journal Malcom: Indonesian Journal of Machine Learning and Computer Science Journal of Contemporary Administration and Management (ADMAN) Jurnal Terobosan Peduli Masyarakat (TIRAKAT) PESHUM
Muhamad, Lili Fadli
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
Effective Social Media Content Strategy to Enhance Brand Loyalty in Technology Businesses Sutrisno, Sutrisno; Ausat, Abu Muna Almaududi; Muhamad, Lili Fadli
MALCOM: Indonesian Journal of Machine Learning and Computer Science Vol. 4 No. 4 (2024): MALCOM October 2024
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/malcom.v4i4.1416

Abstract

Consumer behavior has shifted with the advent of social media. Consumers now tend to seek information, reviews, and product recommendations through these platforms. Technology businesses must understand and leverage this change to build and maintain brand loyalty. This research aims to identify and analyze the most effective social media content strategies in enhancing brand loyalty in technology businesses, as well as providing practical recommendations for companies to implement these strategies. The research method employed is a literature review with a qualitative approach using descriptive analysis. In this study, data were collected from scholarly articles published between 2010-2024, utilizing Google Scholar as the primary source of search. This approach can provide a comprehensive understanding of the main research topic based on relevant and up-to-date empirical data. The study findings indicate that in the evolving digital era, social media has become one of the primary means for technology businesses to interact with consumers. To differentiate and build strong brand loyalty amidst increasing competition, social media content strategies should be based on a deep understanding of the target audience, consistency, authenticity, educational and informative content, active engagement, and continuous data analysis. By effectively implementing these strategies.
Technology in the Creative Economy: Implications for Community Empowerment and Sustainable Development Mubarok, Djihadul; Muhamad, Lili Fadli; Kusuma, Aditya Putra
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.214

Abstract

In recent decades, the creative economy has emerged as one of the most dynamic and rapidly growing sectors globally, including in Indonesia. This sector encompasses various industries that focus on creating economic value through creativity, innovation, and the exploitation of intellectual property. Technology plays a crucial role in supporting the growth of the creative economy, from product development to distribution and marketing. This study aims to explore the implications of technology in the creative economy for community empowerment and sustainable development. The research method employed is a literature review with a qualitative approach. Research data was collected from Google Scholar for the period 2016-2024. The study's results show that technology plays a critical role in supporting and developing the creative economy sector, particularly in the context of community empowerment and sustainable development. Technology has enabled broader access to global markets, driven product and service innovation, and strengthened the preservation and promotion of local cultural heritage. Case studies from various regions in Indonesia, such as Bandung and Yogyakarta, demonstrate how technology can be used to empower local communities and support inclusive and environmentally friendly economic development.
The Role of Waste Banks in Integrating Social and Business Activities for Community Income Improvement Harahap, Muhammad Ade Kurnia; Muhamad, Lili Fadli; Suherlan
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 4 (2024): December 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i4.237

Abstract

Waste banks are an innovative solution for integrating social and business activities to improve community income while addressing environmental issues. This study is a literature review using a qualitative approach aimed at contributing to the community service literature. Data were sourced from Google Scholar covering the period from 2014 to 2024. From 25 articles found, 15 articles were selected based on strict relevance and quality criteria. Descriptive analysis shows that waste banks can improve community income through the management of economically valuable waste while promoting environmental awareness and community empowerment. Case studies such as the Malang Waste Bank, Gemah Ripah Waste Bank in Bantul, and Srikandi Waste Bank in Madiun show positive impacts on both social and economic aspects, including women's empowerment and job creation. However, the success of waste banks is heavily influenced by community participation, innovation, and ongoing policy support. This study recommends strengthening technology, strategic partnerships, and government incentives as steps to improve the effectiveness and sustainability of waste banks in the future.
Adaptive Strategy of Community Service in Improving HR Digital Resilience through Transformation of Online Marketing Techniques Kraugusteeliana, Kraugusteeliana; Muhamad, Lili Fadli; Junaidi, Ahmad
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 2 No 2 (2025): May 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v2i2.266

Abstract

The accelerating digital transformation demands the readiness of human resources (HR), especially in the aspect of online marketing, as a strategy to survive and thrive in the digital economy era. This research aims to examine how adaptive strategies in community service activities can be used to improve HR digital resilience through an online marketing technique transformation approach. Using a qualitative literature review method and descriptive analysis, data were obtained from 30 scientific articles and credible sources published in the period 2000-2024, and after a rigorous selection process, 18 articles were used as the basis for analysis. The results showed that an adaptive strategy involving community empowerment, technology integration, and digital marketing training based on local needs, proved effective in improving the digital capacity of the community. Support from the theories of Community Empowerment, Diffusion of Innovations, and Resilience Thinking reinforce that participatory and contextual approaches in community service can encourage community resilience and digital innovation. Case studies from various regions in Indonesia also show the success of online marketing techniques training in improving the digital presence and economic sustainability of local communities. These findings provide an important contribution to the development of community service strategies that are more relevant to the demands of community-based digital transformation.
Eksplorasi Peran FOMO (Fear of Missing Out) sebagai Pemicu Utama dalam Dinamika Perilaku Konsumen terhadap Strategi Penawaran Flash Sale di Era Digital Muhamad, Lili Fadli; Almaududi Ausat, Abu Muna; Azzaakiyyah, Hizbul Khootimah
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 2: Februari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i2.7486

Abstract

Penelitian ini bertujuan untuk mengeksplorasi peran Fear of Missing Out (FOMO) sebagai pemicu utama dalam dinamika perilaku konsumen terhadap strategi penawaran flash sale di era digital. Penelitian ini menggunakan metode tinjauan pustaka dengan pendekatan kualitatif, di mana data sekunder diambil dari Google Scholar untuk periode 2018–2025. Sebanyak 30 artikel awal berhasil diidentifikasi, namun setelah seleksi ketat hanya 15 artikel yang relevan digunakan. Hasil penelitian menunjukkan bahwa FOMO secara signifikan memengaruhi keputusan pembelian konsumen dengan menciptakan tekanan emosional dan perasaan mendesak melalui elemen urgensi dan eksklusivitas dalam flash sale. Studi kasus pada Shopee, Lazada, dan Apple menunjukkan efektivitas strategi ini dalam meningkatkan transaksi dan membangun loyalitas konsumen. Namun, penelitian juga menyoroti risiko seperti pembelian impulsif yang berpotensi menurunkan kepuasan konsumen. Penelitian ini memberikan kontribusi teoretis dan praktis terhadap literatur pemasaran digital, serta merekomendasikan integrasi transparansi dan analisis data untuk memaksimalkan dampak positif FOMO.
Innovative Strategies of SMEs in Alignment with Community Needs Sutrisno; Diawati, Prety; Muhamad, Lili Fadli; Permana, Riko Mersandro; Suparwata, Dewa Oka
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 1 (2024): January 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i1.103

Abstract

SMEs play a crucial role in a country's economy, contributing significantly to GDP, job creation, and income distribution. However, SMEs often face significant challenges, particularly in competing with large corporations and adapting to changing consumer needs. This research focuses on the identification and analysis of innovative strategies that can help SMEs align themselves with community needs. The study adopts a qualitative literature review approach, gathering data from Google Scholar for the period 2018-2023. The results indicate that, in facing challenges and opportunities in the economic landscape, innovative strategies for Micro, Small, and Medium Enterprises (SMEs) become a fundamental foundation to ensure their relevance and sustainability. A profound understanding of societal needs, the implementation of technology, collaboration, and the enhancement of management skills are key elements in formulating an effective innovative strategy. Through these steps, SMEs can become agents of change, not only meeting consumer expectations but also contributing to sustainable economic growth.
Digital Transformation in Social Entrepreneurship: Driving Sustainable Economic Development in Rural Areas Muhamad, Lili Fadli; Kusuma, Aditya Putra
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 2 (2024): May 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i2.169

Abstract

Rural areas often face significant economic challenges, including limited access to resources and limited economic opportunities. Social entrepreneurship has proven to be an effective model for enhancing community welfare through innovative and sustainable solutions. This research aims to analyze how digital transformation can be applied in social entrepreneurship in rural areas. The research method employed is a literature review with a qualitative approach focused on community engagement, with descriptive analysis. In this regard, the researcher will conduct descriptive analysis of the content of 25 carefully selected articles through Google Scholar selection for the period 2003-2024. The study findings indicate that digital transformation in social entrepreneurship in rural areas promises fundamental changes in the economic landscape, bringing new hope for sustainable economic growth. By leveraging information and communication technology, social entrepreneurs can overcome geographical challenges and enhance market access and resources. However, to optimize the potential of this transformation, comprehensive support from various stakeholders and attention to several key aspects such as digital infrastructure, education and training, empowerment of local entrepreneurs, product innovation and business model, stakeholder collaboration, as well as monitoring and evaluation are required.
Co-Authors Ahmad Junaidi Almaududi Ausat, Abu Muna Ausat, Abu Muna Almaududi Azzaakiyyah, Hizbul Khootimah Dewa Oka Suparwata Diawati, Prety Kraugusteeliana Kraugusteeliana Kusuma, Aditya Putra Mubarok, Djihadul Muhammad Ade Kurnia Harahap Permana, Riko Mersandro Suherlan SUTRISNO Sutrisno, Sutrisno