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All Journal Malcom: Indonesian Journal of Machine Learning and Computer Science Journal of Contemporary Administration and Management (ADMAN) Jurnal Terobosan Peduli Masyarakat (TIRAKAT)
Muhamad, Lili Fadli
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences

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Effective Social Media Content Strategy to Enhance Brand Loyalty in Technology Businesses Sutrisno, Sutrisno; Ausat, Abu Muna Almaududi; Muhamad, Lili Fadli
MALCOM: Indonesian Journal of Machine Learning and Computer Science Vol. 4 No. 4 (2024): MALCOM October 2024
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/malcom.v4i4.1416

Abstract

Consumer behavior has shifted with the advent of social media. Consumers now tend to seek information, reviews, and product recommendations through these platforms. Technology businesses must understand and leverage this change to build and maintain brand loyalty. This research aims to identify and analyze the most effective social media content strategies in enhancing brand loyalty in technology businesses, as well as providing practical recommendations for companies to implement these strategies. The research method employed is a literature review with a qualitative approach using descriptive analysis. In this study, data were collected from scholarly articles published between 2010-2024, utilizing Google Scholar as the primary source of search. This approach can provide a comprehensive understanding of the main research topic based on relevant and up-to-date empirical data. The study findings indicate that in the evolving digital era, social media has become one of the primary means for technology businesses to interact with consumers. To differentiate and build strong brand loyalty amidst increasing competition, social media content strategies should be based on a deep understanding of the target audience, consistency, authenticity, educational and informative content, active engagement, and continuous data analysis. By effectively implementing these strategies.
Technology in the Creative Economy: Implications for Community Empowerment and Sustainable Development Mubarok, Djihadul; Muhamad, Lili Fadli; Kusuma, Aditya Putra
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.214

Abstract

In recent decades, the creative economy has emerged as one of the most dynamic and rapidly growing sectors globally, including in Indonesia. This sector encompasses various industries that focus on creating economic value through creativity, innovation, and the exploitation of intellectual property. Technology plays a crucial role in supporting the growth of the creative economy, from product development to distribution and marketing. This study aims to explore the implications of technology in the creative economy for community empowerment and sustainable development. The research method employed is a literature review with a qualitative approach. Research data was collected from Google Scholar for the period 2016-2024. The study's results show that technology plays a critical role in supporting and developing the creative economy sector, particularly in the context of community empowerment and sustainable development. Technology has enabled broader access to global markets, driven product and service innovation, and strengthened the preservation and promotion of local cultural heritage. Case studies from various regions in Indonesia, such as Bandung and Yogyakarta, demonstrate how technology can be used to empower local communities and support inclusive and environmentally friendly economic development.
The Role of Waste Banks in Integrating Social and Business Activities for Community Income Improvement Harahap, Muhammad Ade Kurnia; Muhamad, Lili Fadli; Suherlan
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 4 (2024): December 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i4.237

Abstract

Waste banks are an innovative solution for integrating social and business activities to improve community income while addressing environmental issues. This study is a literature review using a qualitative approach aimed at contributing to the community service literature. Data were sourced from Google Scholar covering the period from 2014 to 2024. From 25 articles found, 15 articles were selected based on strict relevance and quality criteria. Descriptive analysis shows that waste banks can improve community income through the management of economically valuable waste while promoting environmental awareness and community empowerment. Case studies such as the Malang Waste Bank, Gemah Ripah Waste Bank in Bantul, and Srikandi Waste Bank in Madiun show positive impacts on both social and economic aspects, including women's empowerment and job creation. However, the success of waste banks is heavily influenced by community participation, innovation, and ongoing policy support. This study recommends strengthening technology, strategic partnerships, and government incentives as steps to improve the effectiveness and sustainability of waste banks in the future.
Adaptive Strategy of Community Service in Improving HR Digital Resilience through Transformation of Online Marketing Techniques Kraugusteeliana, Kraugusteeliana; Muhamad, Lili Fadli; Junaidi, Ahmad
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 2 No 2 (2025): May 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v2i2.266

Abstract

The accelerating digital transformation demands the readiness of human resources (HR), especially in the aspect of online marketing, as a strategy to survive and thrive in the digital economy era. This research aims to examine how adaptive strategies in community service activities can be used to improve HR digital resilience through an online marketing technique transformation approach. Using a qualitative literature review method and descriptive analysis, data were obtained from 30 scientific articles and credible sources published in the period 2000-2024, and after a rigorous selection process, 18 articles were used as the basis for analysis. The results showed that an adaptive strategy involving community empowerment, technology integration, and digital marketing training based on local needs, proved effective in improving the digital capacity of the community. Support from the theories of Community Empowerment, Diffusion of Innovations, and Resilience Thinking reinforce that participatory and contextual approaches in community service can encourage community resilience and digital innovation. Case studies from various regions in Indonesia also show the success of online marketing techniques training in improving the digital presence and economic sustainability of local communities. These findings provide an important contribution to the development of community service strategies that are more relevant to the demands of community-based digital transformation.
Co-Authors Ahmad Junaidi Almaududi Ausat, Abu Muna Ausat, Abu Muna Almaududi Azzaakiyyah, Hizbul Khootimah Kraugusteeliana Kraugusteeliana Kusuma, Aditya Putra Mubarok, Djihadul Muhammad Ade Kurnia Harahap Suherlan Sutrisno, Sutrisno