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Jessyka, Jessyka
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Social Sciences

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AGROTOURISM BUSINESS STRATEGY WITH BUSINESS MODEL CANVAS APPROACH Jessyka, Jessyka; Dolorosa, Eva; Suharyani, Anita
Agric Vol. 36 No. 1 (2024)
Publisher : Fakultas Pertanian dan Bisnis, Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/agric.2024.v36.i1.p79-94

Abstract

The rapid development in the world of tourism has become a special attraction for research, especially for agro-tourism businesses with a lot of potential. Therefore, a business model and strategy are needed that are appropriate and suitable for agro-tourism businesses by analyzing the strengths, weaknesses, opportunities, and threats currently being faced as well as developing a business model that will be implemented in the future based on the business model canvas. The research method uses a qualitative descriptive method with the research location at the Rekadena agrotourism business, which is located in Jeruju Besar Village, Kubu Raya Regency, West Kalimantan Province. The variable consist of customer segmnets, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. The result of the research are segmented consumer segmentation, channels run by agro-tourism in the form of communication, distribution, and direct selling, as well as providing personal assistance and relying on service quality. Rekadena's agro-tourism motivation in establishing partner relations is the acquisition of resources and activities. In addition, the cost structure of rekadena's agro-tourism shows that the biggest cost factor in the company is employee salaries.
Penerapan Sistem Manajemen Sumber Daya Perusahaan (ERP) dalam Kinerja Manajemen Rantai Pasok Andrian, Andrian; Aulia Qadri , Rizni; Zai, Immanuel; Jessyka, Jessyka; Astuti, Erni; Michelle, Michelle
Journal of Economics and Business UBS Vol. 12 No. 3 (2023): Special Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i3.244

Abstract

Pada era industri yang sangat berkembang pada saat ini, Persaingan Para perusahaan yang mengembangkan bisnis-bisnisnya tentu memiliki strategi-strategi inovatif yang harus dijalankan dimulai dari proses produksi (Production) hingga proses penjualan (Marketing). Tujuan penelitian ini adalah untuk membuat setiap perusahaan menjalankan jenis usaha yang beragam dan saling bersaing, bagi sebuah perusahaan untuk selalu berkembang dan tidak kalah saing adalah dengan menangani secara baik jalannya perusahaan. Metode yang penulis gunakan untuk menganalisis data dalam penelitian ini adalah reduksi data, penyajian data, dan penarikan simpulan. Salah satu hal penting yang perlu diperhatikan adalah inventory atau persediaan yang dimiliki oleh perusahaan tersebut. Perusahaan SPA Grand Majesty adalah sebuah usaha yang bergerak dalam bidang massage dan refleksiologi. Terdapat beragam barang yang diperlukan untuk menjalankan usaha tersebut dan tentu berhubungan dengan inventory perusahaan tersebut. Tulisan ini akan membahas mengenai bagaimana Perusahaan SPA Grand Majesty melakukan penanganan dalam inventory perusahaan tersebut dan penerapan sistem ERP (Enterprise Resource Planning) dalam kegiatan operasional perusahaan.
Co-Authors Andrian Andrian Anita Suharyani Aulia Qadri , Rizni Erni Astuti Eva Dolorosa Michelle, Michelle Zai, Immanuel