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p-Index From 2020 - 2025
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All Journal Journal of Economics and Business UBS Baileo: Jurnal Sosial Humaniora Hospitality Management and Operations Journal
Lativah, Evi
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Podcasting Pedagogies and the Sociocultural Dynamics of Flexible Learning: A Multidimensional Study of Gen Z Students in Urban Indonesia Zuhriyah, Nabilaa Faizatuz; Ramadhan, Fatih Humam; Alifah, Nur; Lativah, Evi
Baileo: Jurnal Sosial Humaniora Vol 3 No 1 (2025): September 2025
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/baileofisipvol3iss1pp18-32

Abstract

This study examines the multidimensional effectiveness of educational podcasts as alternative learning media among Generation Z university students in urban Indonesia. The research focuses on the perceptions, experiences, and preferences of digital-native learners toward flexible learning through narrative-based audio media. Using a qualitative case study approach, the research involved ten active students from various study programs in Jakarta who regularly accessed educational podcasts via Spotify for at least the past three months. Data were collected through semi-structured in-depth interviews, participant observation, and supporting questionnaires, and analyzed using thematic analysis. Findings reveal that podcast effectiveness is shaped by several key characteristics: storytelling-based narration, optimal duration (15–30 minutes), engaging communication style, and contextually relevant, applicable topics. The impact is multidimensional: cognitively, podcasts enhance comprehension and information retention; affectively, they foster learning motivation and emotional connection; behaviorally, they promote self-directed learning habits, informal discussions, and peer content-sharing. Listening habits integrated into daily routines—such as commuting, exercising, or bedtime—reflect a mobile and flexible learning habitus beyond the conventional classroom. This study expands the discourse in digital humanities and social sciences by framing podcasts not merely as learning tools but as cultural practices that signify a shift in how Gen Z students engage with knowledge. Audio-based pedagogy is recommended for integration into higher education curricula.
The Effect of Implementing Total Quality Management (TQM) on Improving The Reputation of Star Hotels Lativah, Evi
Hospitality Management and Operations Journal Vol. 2 No. 1 (2025): Hospitality Management and Operations Journal
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/hmoj.v2i1.10

Abstract

This study aims to examine the effect of Total Quality Management (TQM) implementation on improving the reputation of star-rated hotels in Indonesia. This study uses a quantitative approach with a survey design and cross-sectional approach, which collects data through questionnaires given to hotel managers, service staff, and customers from 100 star-rated hotels in several major cities in Indonesia. The data obtained were analyzed using descriptive statistics, t-test, ANOVA, and linear regression to examine the influence of TQM dimensions on hotel reputation. The results showed that the dimensions of customer focus and continuous improvement have a significant influence on the reputation of star hotels. In addition, the dimensions of quality measurement and employee involvement also have a positive impact, although smaller. These findings indicate that hotels that implement TQM with a focus on service quality and continuous improvement tend to have a better reputation in the eyes of customers. This study provides practical implications for hotel managers to improve customer experience through more systematic and continuous implementation of TQM. In addition, this study contributes to enriching the literature related to the relationship between quality management and hotel reputation.
Implementasi Pemetaan Strategi sebagai Dasar Pengambilan Keputusan Bisnis di PT Mitra Bussines Kuningan Lativah, Evi; Kartono, Kartono
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1405

Abstract

Dalam panorama bisnis yang terus berubah dengan cepat, di mana ketidakpastian dan kompleksitas menjadi bagian tak terpisahkan, organisasi dihadapkan pada tuntutan untuk mengadopsi pendekatan strategis yang cermat dan terukur. Penelitian ini bertujuan untuk menjelajahi dan menganalisis bagaimana implementasi pemetaan strategi dapat menjadi landasan yang efektif untuk pengambilan keputusan bisnis. Penelitian ini menggunakan pendekatan kualitatif untuk memahami secara mendalam implementasi pemetaan strategi sebagai dasar pengambilan keputusan bisnis di PT Mitra Business Kuningan. Dalam mengevaluasi hasil penelitian mengenai implementasi pemetaan strategi di PT Mitra Business Kuningan, dapat diambil beberapa kesimpulan kunci
Co-Authors Kartono, Kartono Nur Alifah Ramadhan, Fatih Humam Zuhriyah, Nabilaa Faizatuz