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All Journal International Journal of Business, Law, and Education IJHABS META - JOURNAL
Nafisah, A’isy Fiklil
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Social Sciences Other

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Journal : IJHABS

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The Influence of Entrepreneurial Interest and Social Media Utilization By Gen Z on MSME Goat Farming Marketing: A Study on Duo Saudara Goat Farm in Bojonegoro Regency Nafisah, A’isy Fiklil; Sudarmiatin; Wardana, Ludi Wishnu
International Humanity Advance, Business & Sciences Vol 2 No 2 (2024): October
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v2i2.324

Abstract

This study aims to analyze the influence of entrepreneurial interest and social media utilization by Generation Z on the marketing effectiveness of micro, small, and medium enterprises (MSMEs) in goat farming. The research was conducted on Duo Saudara Goat Farming MSME in Bojonegoro Regency using a quantitative approach. Data were collected through questionnaires distributed to 60 respondents, consisting of consumers and goat farm managers. Data analysis was performed using SPSS software to examine the relationship and impact between independent variables (entrepreneurial interest and social media utilization) and the dependent variable (MSME marketing). The results showed that both entrepreneurial interest and social media utilization significantly influence the marketing effectiveness of goat farming MSMEs. Social media utilization by Generation Z contributed more dominantly than entrepreneurial interest, particularly in reaching broader markets and enhancing consumer interaction. The implications of this study indicate the importance of improving digital competencies among MSME practitioners to maximize marketing potential. This study provides empirical contributions to the development of MSME marketing strategies by leveraging modern technology and the entrepreneurial interests of the younger generation.
Impact of Word of Mouth and Purchase Decision on Brand Image of Viral Food within Marketing Strategy: A Systematic Literature Review Nafisah, A’isy Fiklil; Soetjipto, Budi Eko
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.540

Abstract

The contemporary marketing landscape emphasizes the importance of brand image and brand equity for competitive advantage. Viral food, fueled by digital technology and social media, presents a unique context where Word-of-Mouth (WOM) significantly influences consumer perception and purchase decisions, subsequently shaping brand image and equity. While existing research explores WOM, purchase decisions, brand image, and brand equity individually, a gap exists in understanding their integrated roles within the viral food phenomenon. This study addresses this gap by employing a Systematic Literature Review (SLR) to investigate how different forms of WOM and consumer purchase experiences uniquely contribute to the brand image and equity of viral food. Furthermore, it examines the strategic role of marketing efforts in leveraging WOM and influencing purchase decisions to build strong brand image and sustainable brand equity in this dynamic environment. This research aims to develop an integrated conceptual model and provide valuable insights for marketers in managing viral food brands and capitalizing on their often-fleeting popularity to build lasting brand equity. The findings will contribute to both theoretical understanding and practical application in the context of managing brands within temporary trends
The Effect Of Halal Product Process Assistance Training (P3H) On Work Readiness Through Human Resources Competencies : (Study on Alumni Participants of P3H HCCM Training) Fitria, Ramadhan; Sutomo; Suminar, Lintang; Handayani, Sari; Nafisah, A’isy Fiklil
International Humanity Advance, Business & Sciences Vol 3 No 2 (2025): October
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i2.725

Abstract

The implementation of Law No. 33 of 2014 concerning Halal Product Assurance has driven an urgent need for competent halal assistants to support the national halal certification program. This study aims to analyze the effect of Halal Product Process Assistant (P3H) training on alumni's job readiness with HR competency as a mediating variable. The phenomenon in the field shows that although Indonesia has the largest Muslim population in the world, the readiness of halal assistant human resources is still not optimal, where a survey by the Ministry of Religious Affairs (2023) indicated that only 45% of halal assistants have adequate job readiness. This study uses a quantitative approach with an explanatory research design, involving 160 respondents who are alumni of the P3H Halal Center Cendekia Muslim training for the 2022-2025 period who were selected through simple random sampling from a population of 230 alumni. Data were collected using a questionnaire with a 5-point Likert scale and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the help of SmartPLS 3.3.3 software. The results of the study showed that P3H training had a significant effect on work readiness (β = 0.038; t-value = 4.330; p-value = 0.041) and HR competency (β = 0.138; t-value = 5.029; p-value = 0.009). HR competency had a significant effect on work readiness (β = 0.230; t-value = 3.355; p-value = 0.001). Furthermore, HR competency was proven to mediate the effect of P3H training on work readiness (β = 0.032; t-value = 5.900; p-value = 0.037). The research model showed an R² value of 0.019 for HR competency and 0.057 for work readiness, with a Q² value of 0.745 indicating good predictive relevance. These findings confirm that human resource competency plays a partial mediator in the relationship between P3H training and job readiness, in accordance with Kirkpatrick's Four-Level Training Evaluation Model of human resource development theory. This study provides a theoretical contribution by integrating human resource management theory and job readiness within the context of the Indonesian halal ecosystem, as well as a practical contribution in the form of recommendations for developing a more applicable P3H training curriculum to support the government's target of achieving 100% halal-certified products by 2029.
Analysis Of Teacher Self-Efficacy And Competence On Teacher Performance Through Organizational Support For Elementary School Teachers Ina, Kristina Tamo; Yustiana, Dewi; Nafisah, A’isy Fiklil; Endriatmoko, Yosa; Suminar, Lintang
International Humanity Advance, Business & Sciences Vol 3 No 2 (2025): October
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i2.726

Abstract

This study aims to analyze the influence of self-efficacy and teacher competence on teacher performance with organizational support as an intervening variable in Elementary School teachers in Loura District, Southwest Sumba Regency, East Nusa Tenggara Province. The background of this study is based on the importance of improving the quality of educational human resources, where self-confidence, professional competence, and school organizational support play an important role in determining the success of teacher performance. The research method used is a quantitative approach with an explanatory research design. The research sample consisted of 45 elementary school teachers determined by proportional random sampling technique. Data collection was carried out through questionnaires that had been tested for validity and reliability. Data analysis used Structural Equation Modeling (SEM) with the help of SmartPLS software. The results of the study indicate that: (1) self-efficacy has a positive and significant effect on teacher performance; (2) teacher competence has a positive and significant effect on teacher performance; (3) self-efficacy has a positive and significant effect on organizational support; (4) teacher competence has a positive and significant effect on organizational support; (5) organizational support has a positive and significant effect on teacher performance; and (6) organizational support has been shown to mediate the influence of teacher self-efficacy and competence on teacher performance. The conclusion of this study is that improving the performance of elementary school teachers in Loura District is not only determined by teacher self-efficacy and competence, but is also greatly influenced by the role of school organizational support. Thus, schools and educational policy makers are expected to pay more attention to teacher empowerment through strengthening self-efficacy, increasing competence, and providing ongoing organizational support.
Co-Authors Budi Eko Soetjipto Endriatmoko, Yosa Fitria, Ramadhan Ina, Kristina Tamo Ludi Wishnu Wardana Sari Handayani Satia Nur Maharani Sudarmiatin Suminar, Lintang SUTOMO Triadi Agung Sudarto Yustiana, Dewi