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All Journal International Journal of Business, Law, and Education Indo-Fintech Intellectuals: Journal of Economics and Business
Rokhilawati, Yeny
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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A Bibliometric Exploration of Behavioral Finance: Trends, Influental Authors, Research Themes, and Emerging Concepts Rokhilawati, Yeny; Wardhani, Rachmasari Pramita; Rijal, Syamsu
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.413

Abstract

This bibliometric exploration delves into the evolving landscape of behavioral finance, employing a systematic analysis of scholarly publications from the past decade. The study maps key trends, influential authors, research themes, and emerging concepts within the interdisciplinary realm of behavioral finance, blending insights from psychology and economics. Through rigorous data collection and analysis using VOS Viewer, the research addresses four critical questions: identifying trends, profiling influential authors, categorizing research themes, and exploring potential future directions. The study reveals a dynamic field with a focus on psychological factors influencing financial decision-making. Key findings include influential authors such as Hirshleifer and Statman, thematic clusters encompassing market efficiency and investor sentiment, and emerging areas of interest like the impact of COVID-19 on financial behavior. The implications of this research extend to academia, practice, and policy, providing a valuable resource for navigating the complex landscape of behavioral finance.
Pengaruh Strategi Personal Branding, Kampanye Media Sosial, Dan Endorse Selebriti Terhadap Loyalitas Pelanggan Pada Marketplace Digital Rokhilawati, Yeny; Wahyudi, Muhammad Aria; Hadiyati, Rini
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 1 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i1.2667

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi personal branding, kampanye media sosial, dan endorse selebriti terhadap loyalitas pelanggan pada marketplace digital. Penelitian in menggunakan pendekatan kuantitatiif dan data dikumpulkan melalui survei yang melibatkan 400 responden dan dianalisis menggunakan metode Partial Least Squares (PLS) karena data yang tidak normal. Hasil penelitian menunjukkan bahwa ketiga variabel memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan, dengan personal branding memiliki pengaruh terbesar. Kampanye media sosial dan endorse selebriti juga berkontribusi signifikan dalam meningkatkan loyalitas pelanggan. Temuan ini memberikan implikasi praktis bagi pelaku industri dalam merancang strategi pemasaran yang dapat memperkuat loyalitas pelanggan di marketplace digital
Co-Authors HADIYATI, RINI Muhammad Aria Wahyudi Syamsu Rijal Wardhani, Rachmasari Pramita