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All Journal Jurnal Ilmiah Manajemen "E M O R" Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Indonesian Collaboration Journal of Community Services (ICJCS) Indo-Fintech Intellectuals: Journal of Economics and Business Science Information System and Technology Management Studies and Business Journal
HADIYATI, RINI
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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PEMANFAATAN MEDIA SOSIAL DALAM PEMASARAN PRODUK UMKM DI DESA LUKSAGU, KABUPATEN BANGGAI KEPULAUAN Hadiyati, Rini; Belani, Sriwanti
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 3 No. 3 (2023): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v3i3.124

Abstract

This research discusses how the use of social media in marketing UMKM products in Luksagu Village, Tinangkung Utara District, Banggai Kepulauan Regency. The research objective is to introduce UMKM products to the wider community in order to get a bigger market potential. This research method is qualitative by using phenomenological approach. The research result is, the use of social media provides good prospects for increasing the sales of UMKM products in Luksagu Village, Tinangkung Utara District, Banggai Kepulauan Regency which is experiencing the impact of the COVID-19 pandemic. This is because the digital marketing system provides an online buying and selling platform, in order to facilitate the ordering and purchasing process. So that buyers can interact with UMKM owners to make transactions directly
BAURAN PRODUK DAN VOLUME PENJUALAN KERIPIK PADA USAHA AULIA FOOD DI KECAMATAN LUWUK Hadiyati, Rini
Jurnal Ilmiah Manajemen Emor (Ekonomi Manajemen Orientasi Riset) Vol. 5 No. 2 (2021): Desember
Publisher : Universitas Muhammadiyah Luwuk Banggai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32529/jim.v5i2.1241

Abstract

Penelitian ini bertujuan untuk mengetahui deskripsi bauran produk dan volume penjualan keripik pada usaha Aulia Food di Kecamatan Luwuk. Definisi Operasional Variabel adalah Lebar Bauran Produk, Panjang Bauran Produk, Kedalaman Bauran Produk, Konsistensi Bauran Produk, dan Volume Penjualan. Metode penelitian yang digunakan adalah metode analisis deskriptif. Data yang digunakan adalah data primer dan data sekunder. Penelitian ini dilaksanakan pada usaha Aulia Food yang merupakan home industry di Kecamatan Luwuk dari bulan juni hingga agustus 2018 dengan menggunakan metode wawancara, observasi dan dokumentasi. Berdasarkan hasil penelitian yaitu variabel Lebar bauran produk , Panjang bauran produk, Kedalaman bauran produk, dan Konsistensi bauran produk sangat berpengaruh dalam membantu meningkatkan Volume Penjualan.
PENERAPAN E-MARKETING SEBAGAI MEDIA STRATEGI PENINGKATAN PENJUALAN DAN PENGEMBANGAN PASAR UKM DI KECAMATAN BATUI Rahman, Wahyudin; Hadiyati, Rini; Belani, Sriwanti
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 5 No. 1 (2025): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v5i1.192

Abstract

This community service activity, titled Application of E-Marketing as a Strategy for Increasing Sales and Market Expansion for MSMEs in Batui District, aimed to empower MSME actors by introducing digital marketing strategies. Through a series of training and direct mentoring, participants learned to utilize social media platforms (Facebook, Instagram, and TikTok) and e-commerce marketplaces (Tokopedia, Bukalapak, Shopee) to expand their market reach. The training covered content creation, social media management, and using analytical tools to evaluate marketing campaign effectiveness. The results showed a significant increase in social media followers and online transactions. However, challenges were observed in adopting digital technologies, especially among older MSME actors. Ongoing support is essential for ensuring the sustainability of these improvements. Overall, the application of e-marketing has proven to be a key strategy for enhancing MSME competitiveness, enabling them to reach broader markets locally, nationally, and internationally
Pengaruh Strategi Personal Branding, Kampanye Media Sosial, Dan Endorse Selebriti Terhadap Loyalitas Pelanggan Pada Marketplace Digital Rokhilawati, Yeny; Wahyudi, Muhammad Aria; Hadiyati, Rini
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 1 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i1.2667

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi personal branding, kampanye media sosial, dan endorse selebriti terhadap loyalitas pelanggan pada marketplace digital. Penelitian in menggunakan pendekatan kuantitatiif dan data dikumpulkan melalui survei yang melibatkan 400 responden dan dianalisis menggunakan metode Partial Least Squares (PLS) karena data yang tidak normal. Hasil penelitian menunjukkan bahwa ketiga variabel memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan, dengan personal branding memiliki pengaruh terbesar. Kampanye media sosial dan endorse selebriti juga berkontribusi signifikan dalam meningkatkan loyalitas pelanggan. Temuan ini memberikan implikasi praktis bagi pelaku industri dalam merancang strategi pemasaran yang dapat memperkuat loyalitas pelanggan di marketplace digital
PELATIHAN PENERAPAN SISTEM INFORMASI MANAJEMEN SEKOLAH UNTUK MENINGKATKAN LAYANAN PENDIDIKAN DI ERA DIGITAL PADA SEKOLAH SMK NEGERI 1 BATUI SELATAN KECAMATAN BATUI KABUPATEN BANGGAI Rahman, Wahyudin; Hadiyati, Rini; Saudin, La; Belani, Sriwanti
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 5 No. 1 (2025): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v5i1.198

Abstract

This community service activity aimed to enhance the capacity of school staff in managing academic and financial data through the use of a School Management Information System (SIMS). The training included pre-test and post-test assessments to evaluate participants' understanding, participant satisfaction surveys, and practical exercises to apply the system. Results indicated a 35% improvement in participants’ knowledge, as reflected in the post-test scores. The satisfaction survey showed that 85% of participants were satisfied with the training material and delivery, though some participants still required additional support in using more advanced features of the system. The training also helped improve the efficiency and transparency of school data management, particularly in academic and financial reporting. By incorporating digital solutions into school management, the training contributed to the overall improvement of educational services. This initiative serves as an example for other schools to implement technology-driven solutions to improve administrative processes.
Consumer Behavior in the E - Commerce Era Sriwanti Belani; Hadiyati, Rini
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 2 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/4kvwfg64

Abstract

This research investigates the relationship between factors such as accessibility, social media influence, personalization, user satisfaction, customer retention strategies, and consumer behavior in the context of e-commerce. Through a systematic literature review, the authors explore how these factors influence the way consumers search for information, evaluate options, and make purchasing decisions in an electronic commerce environment. The results show that there is a significant relationship between these factors and consumer behavior in e-commerce, with relevant implications for companies' marketing and sales strategies in the digital era.
From Content to Commerce: Investigating the Role of Content Marketing in Driving Sales and Brand Engagement Hadiyati, Rini
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 3 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/sntdc635

Abstract

This research examines the role of marketing content in driving sales and increasing brand engagement. Through literature analysis and empirical studies, the relationship between marketing content, sales, and brand engagement is explored in depth. The research results show that quality marketing content plays an important role in increasing sales and strengthening brand ties with consumers. In addition, strategies and tactics in implementing marketing content, as well as the challenges and obstacles faced in its use, are also discussed. By taking these findings into account, companies can optimize the use of marketing content to effectively achieve sales and brand engagement goals.
Development of a Data-Based Customer Relationship Management (CRM) Model to Increase Customer Loyalty in the E-commerce Sector Judijanto, Loso; Vidyastuti, Heppy Agustiana; Hadiyati, Rini; Masela , Mesak Yandri
West Science Information System and Technology Vol. 2 No. 03 (2024): West Science Information System and Technology
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsist.v2i03.1523

Abstract

The rapid growth of the e-commerce sector has intensified the need for effective Customer Relationship Management (CRM) systems to enhance customer loyalty. This study aims to develop a data-based CRM model tailored for the e-commerce industry, emphasizing the integration of personalized communication, data-driven insights, and responsiveness. A quantitative approach was employed, with data collected from 60 respondents using a Likert scale of 1 to 5. The data were analyzed using SPSS version 25. Findings reveal significant positive relationships between CRM components and customer loyalty, with data-driven insights emerging as the most influential predictor. This study contributes to the literature by providing actionable insights and a validated framework for leveraging CRM practices in e-commerce. The findings underscore the importance of data integration, personalization, and responsive customer engagement to foster loyalty and gain a competitive advantage in the evolving digital marketplace.
Co-Authors Belani, Sriwanti Heppy Agustiana Vidyastuti Judijanto, Loso Masela , Mesak Yandri Muhammad Aria Wahyudi Rokhilawati, Yeny Saudin, La Sriwanti Belani Wahyudin Rahman