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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Media Bina Ilmiah PESHUM
Etty Sofia Mariati Asnar
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STRATEGI MENINGKATKAN CAPAIAN INDIKATOR KAPITASI BERBASIS KINERJA (KBK) MELALUI FUNGSI MANAJEMEN DI PUSKESMAS WILAYAH KABUPATEN BANDUNG BARAT Euis Yanti Supartika; Kosasih, Kosasih; Etty Sofia Mariati Asnar
Media Bina Ilmiah Vol. 18 No. 10: Mei 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v18i10.795

Abstract

Besarnya uang kapitasi yang diterima Puskesmas akan dipengaruhi oleh rendahnya kinerja Puskesmas pada indikator kapitasi berbasis kinerja. Oleh karena itu diperlukan strategi untuk meningkatkan kemampuan fungsi manajemen Puskesmas dalam memenuhi indikator kapitasi berbasis kinerja. Penelitian ini bertujuan untuk memastikan bagaimana fungsi manajemen perencanaan selaras dengan strategi peningkatan indikator kapitasi berbasis kinerja, bagaimana fungsi manajemen perencanaan selaras dengan implementasi untuk meningkatkan indikator kapitasi berbasis kinerja, dan bagaimana sikap pimpinan terhadap fungsi manajemen organisasi dan kinerja pegawai yang dapat dipahami oleh staf. strategi yang selaras dengan Puskesmas. Studi kualitatif menemukan bahwa tidak cukup bukti mengenai proses perencanaan melalui tahapan masalah dalam pendekatan perencanaan Puskesmas
Pengaruh Kompetensi, Disiplin dan Komunikasi Perawat Terhadap Tingkat Kepuasan Pasien di Puskesmas Salem Kabupaten Brebes Provinsi Jawa Tengah Ayu Annisa; Sumeidi Kadarisman; Etty Sofia Mariati Asnar; Farida Yuliati; Vip Paramarta
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 1: Desember 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i1.13026

Abstract

Latar belakang Pelayanan kesehatan merupakan salah satu faktor utama yang menentukan tingkat kesejahteraan masyarakat dalam memberikan pelayanan kesehatan, perawat memiliki peran penting sebagai tenaga medis yang berinteraksi langsung dengan pasien. Tingkat kepuasan pasien, terhadap pelayanan yang diterima menjadi indikator penting dalam menilai kualitas pelayanan kesehatan di rumah sakit. Tujuan penelitian ini untuk mengetahui dan menganalisis pengaruh kompetensi, disiplin dan komunikasi perawat terhadap tingkat kepuasan pasien di Puskesmas Salem Kabupaten Brebes Provinsi Jawa Tengah. Metode penelitian deskriptif dengan dengan rancangan cross sectional. Jumlah sampel dalam 89 pasien dengan metode pengambilan sampel random sampling, menggunakan kuesioner skala likert kepuasan pasien. Uji hipotesis yang digunakan adalah statistic F-test dan uji statistic t-tes. Hasil penelitian: sebagian besar perawat memiliki kompetensi yang cukup baik (64,4%), disiplin menunjukkan bahwa sebagian perawat memiliki disiplin yang cukup baik (62,2%), karakteristik komunikasi menunjukkan sebagian besar perawat melakukan komunikasi yang cukup baik (52,2%), dan karakteristik kepuasan pasien menunjukkan bahwa sebagian responden memiliki kepuasan yang cukup baik (48,9%). Disimpulkan bahwa variabel kompetensi, disiplin dan komunikasi perawat berpengaruh positif signifikan terhadap variabel kepuasan pasien, sehingga hipotesis yang menyatakan terdapat pengaruh positif dan signifikan terhadap tingkat kepuasan pasien di rawat inap Puskesmas Salem Brebes Jawa Tengah. Saran diharapkan perawat agar mempertahankan kualitas kompenesi, disiplin dan komunikasi pasien agar kepuasan pasien dapat tetap terjaga.
THE INFLUENCE OF BRAND IMAGE, TRUST, AND SERVICE QUALITY ON REVISIT INTENTION MEDIATED BY PATIENT SATISFACTION (CASE STUDY AT THE BHAYANGKARA HOSPITAL OF THE YOGYAKARTA SPECIAL REGION REGIONAL POLICE) Ahmad Syakur Banafif; Kosasih; Rulia; Etty Sofia Mariati Asnar; Farida Yuliaty; Vip Paramarta
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

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Abstract

This study aims to analyze the influence of Brand Image, trust, and service quality on patients’ revisit intention with patient satisfaction as a mediating variable at Bhayangkara Hospital, POLDA of the Special Region of Yogyakarta. The increasing competition among hospitals demands a comprehensive evaluation of the factors that shape patient loyalty. This research uses a quantitative approach with a survey method involving 250 patient respondents selected through purposive sampling. Data analysis was conducted using Partial Least Square (PLS) with SmartPLS 4 software. The findings show that Brand Image, trust, and service quality have a positive and significant effect on patient satisfaction and revisit intention. Patient satisfaction is also proven to mediate the relationship between the three independent variables and revisit intention, as indicated by p-values below 0.05. These results confirm that a positive hospital image, trust in the competence of medical staff, and superior service quality create a satisfying patient experience, thus encouraging revisit behavior. Theoretically, this study strengthens the conceptual model that satisfaction is a key element bridging patients’ perceptions and loyalty in the healthcare sector. Practically, the findings provide implications for hospital management to enhance the synergy between image management, trust-building, and service quality improvement to create sustainable patient satisfaction and retention.
IMPLEMENTATION OF MARKETING MIX STRATEGY IN ATTRACTING PATIENTS' INTEREST IN TREATMENT AT MAYJEN HM RYACUDU REGIONAL HOSPITAL, BUMI CITY, NORTH LAMPUNG REGENCY Finny Redjeki; Etty Sofia Mariati Asnar; Yuana Cita Adhyaksa Putri; Vip Paramarta; Ayu Laili Rahmiyati; Farida Yuliaty
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

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Abstract

The decline in outpatient visits is a major challenge for regional hospitals amidst increasing competition in healthcare services. This study aims to analyze the implementation of the 7P marketing mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence) in increasing outpatient visits at Mayjen HM Ryacudu Regional General Hospital in Kotabumi, Lampung. The study used a qualitative approach with a case study method. Data were collected through in-depth interviews with management, medical personnel, and patients, which were then validated through source triangulation, field observation, and documentation. Then, they were analyzed using data reduction, data presentation, and conclusion drawing techniques. The results show that price and place elements are the hospital's main strengths due to affordable rates and strategic location. However, limited pricing flexibility due to government regulations limits the function of price as a differentiation tool. People and process elements play a significant role in shaping patient perceptions of service quality, while promotion has not been optimally utilized. A SWOT analysis places the hospital in a position that requires aggressive market penetration through service digitalization and physical facility modernization to restore public trust and increase visits by BPJS and general patients. This study emphasizes the importance of integrating all elements of the 7P marketing mix synergistically to increase patient interest in visiting regional hospitals.
Co-Authors Ahmad Syakur Banafif Ayu Annisa Ayu Laili Rahmiyati Euis Yanti Supartika Farida Yuliati Farida Yuliaty Finny Redjeki Kosasih KOSASIH KOSASIH, KOSASIH Rulia Sumeidi Kadarisman Vip Paramarta Yuana Cita Adhyaksa Putri