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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Journal Informatic, Education and Management (JIEM)
Ida Fujari
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Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Other

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Digital Marketing as A Strategy to Increase Sales and Consumer Satisfaction Mayhilda Nitami; Rina Novi Yani; Firdaus; Dimas Bagus Susanto; Banta Diman; Nahya Fadillah; Riza Aprillia; Ida Fujari
Journal Informatic, Education and Management (JIEM) Vol 6 No 2 (2024): AUGUST
Publisher : STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jiem.v6i2.104

Abstract

The objective of this paper is to conduct a conceptual review of the literature studies that focus on the link between application-based digital marketing methods and the development of consumer satisfaction and sales. The study's findings indicate that digital marketing is a marketing strategy that capitalizes on the advancement of information and digital technology. Implementing this strategy in a business must consider various internal and external factors to determine the suitability and most appropriate digital marketing strategy for maximum results according to the set objectives. Online systems are not constrained by time, and they have the ability to determine the timing, audience, location, and duration of their marketing campaigns. This presents a significant opportunity for business growth. Digital marketing provides a plethora of engaging, practical, and limitless content, and digital technology enables business owners to quantify the impact of their content on sales. Additionally, business owners have the ability to visit an unlimited number of online platforms, such as social media, web pages, and other accounts, which can attract loyal customers and increase profits. This paper reviews conceptually based on literature studies on the relationship between application-based digital marketing strategies in expanding sales and customer satisfaction. For further research, we can examine the efficiency of implementing digital marketing strategies and the factors that influence them so that they can be input and recommendations for business actors or companies in implementing digital-based and internet-connected marketing systems so that they can increase consumer satisfaction.
Analisis Digital Marketing Menggunakan Metode Mix 4C Pada UMKM Kasab Aceh Di Wilayah Gampong Parom Kabupaten Nagan Raya Adria Adria; Banta Diman; Ida Fujari
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 2 (2025): Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i2.1981

Abstract

This research analyzes the implementation of digital marketing strategies using the 4C mix method (Customer, Cost, Convenience, Communication) at Aceh Kasab UMKM in Gampong Parom, Nagan Raya Regency. The study was prompted by a shift from the traditional 4P marketing method (Product, Price, Place, Promotion) to a more adaptive digital approach in the technological era. A qualitative approach was employed, and data were collected through triangulation of information sources. The findings indicate that while opportunities for digital marketing are promising, challenges remain, particularly regarding limited human resources skilled in technology and a lack of understanding of digital marketing. Additionally, the limited availability of delivery services in the area poses obstacles to goods distribution. However, the increasing presence of celebrities and influencers in Nagan Raya Regency presents opportunities to effectively market Acehnese products. The analysis suggests that Kasab Aceh UMKM products will continue to attract consumers, especially due to the local community's commitment to preserving traditions and culture. Stable production costs further strengthen the position of Kasab Aceh UMKM. To optimize digital marketing strategies, it is essential to address issues related to delivery convenience and communication with consumers.
Co-Authors Adria Adria Banta Diman Dimas Bagus Susanto Firdaus Mayhilda Nitami Nahya Fadillah Rina Novi Yani Riza Aprillia