Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Journal Informatic, Education and Management (JIEM) Journal Of Human And Education (JAHE)
Nahya Fadillah
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Digital Marketing as A Strategy to Increase Sales and Consumer Satisfaction Mayhilda Nitami; Rina Novi Yani; Firdaus; Dimas Bagus Susanto; Banta Diman; Nahya Fadillah; Riza Aprillia; Ida Fujari
Journal Informatic, Education and Management (JIEM) Vol 6 No 2 (2024): AUGUST
Publisher : STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jiem.v6i2.104

Abstract

The objective of this paper is to conduct a conceptual review of the literature studies that focus on the link between application-based digital marketing methods and the development of consumer satisfaction and sales. The study's findings indicate that digital marketing is a marketing strategy that capitalizes on the advancement of information and digital technology. Implementing this strategy in a business must consider various internal and external factors to determine the suitability and most appropriate digital marketing strategy for maximum results according to the set objectives. Online systems are not constrained by time, and they have the ability to determine the timing, audience, location, and duration of their marketing campaigns. This presents a significant opportunity for business growth. Digital marketing provides a plethora of engaging, practical, and limitless content, and digital technology enables business owners to quantify the impact of their content on sales. Additionally, business owners have the ability to visit an unlimited number of online platforms, such as social media, web pages, and other accounts, which can attract loyal customers and increase profits. This paper reviews conceptually based on literature studies on the relationship between application-based digital marketing strategies in expanding sales and customer satisfaction. For further research, we can examine the efficiency of implementing digital marketing strategies and the factors that influence them so that they can be input and recommendations for business actors or companies in implementing digital-based and internet-connected marketing systems so that they can increase consumer satisfaction.
Mengembangkan Kreativitas Masyarakat dalam Inovasi Produk UMKM Melalui Pelatihan Pembuatan Takoyaki sebagai Upaya Peningkatan Ekonomi Masyarakat di Desa Mata Ie Kecamatan Blangpidie Kabupaten Aceh Barat Daya Maulidar, Maulidar; Nahya Fadillah; Aprillia, Riza; Dian, Nur; Ilhamsyah, Ilhamsyah; Rizal, TR Agus
Journal Of Human And Education (JAHE) Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i6.1757

Abstract

Di era globalisasi, masyarakat pedesaan dihadapkan pada tantangan ekonomi yang memerlukan inovasi dan kreativitas untuk meningkatkan pendapatan masyarakat. Kegiatan Pengabdian Kepada Masyarakat ini bertujuan untuk mengembangkan kreativitas masyarakat Desa Mata Ie melalui pelatihan pembuatan takoyaki sebagai inovasi produk Usaha Mikro, Kecil, dan Menengah (UMKM). Metode pelatihan ini meliputi identifikasi kebutuhan, demonstrasi pembuatan takoyaki, dan praktik langsung oleh peserta yang mayoritas terdiri dari ibu-ibu PKK dan pelaku UMKM. Hasil evaluasi menunjukkan peningkatan keterampilan peserta dalam mengolah dan memasarkan takoyaki, serta tingginya minat terhadap inovasi kuliner ini. Diharapkan pelatihan ini dapat membuka peluang usaha baru dan meningkatkan perekonomian masyarakat desa melalui diversifikasi produk kuliner.
Co-Authors Aprillia, Riza Banta Diman Dian, Nur Dimas Bagus Susanto Firdaus Ida Fujari Ilhamsyah Maulidar Maulidar, Maulidar Mayhilda Nitami Rina Novi Yani Riza Aprillia Rizal, TR Agus