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Banta Diman
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Pengembangan Media E-Commerce Sebagai Upaya Peningkatan Akses Pasar Pada Galeri UMKM wilayah Kabupaten Nagan Raya Banta Diman
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1148

Abstract

The Handicraft Small and Medium Enterprises Gallery is a gallery facilitated to increase the marketing of handicraft products in the Nagan Raya district, so that it can encourage economic development for the community. One of the strategies that can be applied to increase the productivity of the Nagan Raya Regency Handicraft Small and Medium Enterprises Gallery is to apply digital-based promotional media so that it can expand market coverage and increase sales of products being marketed. The promotional media that will be developed in this research is a marketing promotion media based on E-Commerce. The development of e-commerce-based businesses is also inseparable from the development of the digital economy era which encourages all marketing sectors to utilize technology, so that Small and Medium Enterprises that are unable to optimize the use of technology will certainly find it difficult to develop and compete. The method for developing e-commerce-based marketing media is carried out by using the Rapid Application Development (RAD) method. The RAD method is a development method that can be carried out in a short time. The results of e-commerce development in this study were also carried out by implementing several stages as follows: planning stages, marketing media design stages, and implementation and evaluation stages. From the development results obtained, e-commerce development can increase market access that has a broad scope without having to be limited by space and time.
Digital Marketing as A Strategy to Increase Sales and Consumer Satisfaction Mayhilda Nitami; Rina Novi Yani; Firdaus; Dimas Bagus Susanto; Banta Diman; Nahya Fadillah; Riza Aprillia; Ida Fujari
Journal Informatic, Education and Management (JIEM) Vol 6 No 2 (2024): AUGUST
Publisher : STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jiem.v6i2.104

Abstract

The objective of this paper is to conduct a conceptual review of the literature studies that focus on the link between application-based digital marketing methods and the development of consumer satisfaction and sales. The study's findings indicate that digital marketing is a marketing strategy that capitalizes on the advancement of information and digital technology. Implementing this strategy in a business must consider various internal and external factors to determine the suitability and most appropriate digital marketing strategy for maximum results according to the set objectives. Online systems are not constrained by time, and they have the ability to determine the timing, audience, location, and duration of their marketing campaigns. This presents a significant opportunity for business growth. Digital marketing provides a plethora of engaging, practical, and limitless content, and digital technology enables business owners to quantify the impact of their content on sales. Additionally, business owners have the ability to visit an unlimited number of online platforms, such as social media, web pages, and other accounts, which can attract loyal customers and increase profits. This paper reviews conceptually based on literature studies on the relationship between application-based digital marketing strategies in expanding sales and customer satisfaction. For further research, we can examine the efficiency of implementing digital marketing strategies and the factors that influence them so that they can be input and recommendations for business actors or companies in implementing digital-based and internet-connected marketing systems so that they can increase consumer satisfaction.
Pendampingan Pemanfaatan Limbah Buah Jeruk Sebagai Pupuk Organik Cair di Desa Sumber Bakti Kecamatan Darul Makmur Kabupaten Nagan Raya Afrillah, Muhammad; Rahmat Pramulya; Banta Diman; Sumeinika Fitria Lizmah
PARAHITA : Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2024): Jurnal Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/2tbd1168

Abstract

Sumber Bakti Hamlet, Makarti Jaya Village is one of the orange-producing villages that supports economic activities in the area. However, the orange farmer group faces several problems, such as (Product Diversification), Farmers do not utilize garden waste (damaged oranges) and sorting waste (undergrade oranges), (Knowledge): Farmers do not understand the process of producing organic fertilizer as a valuable product in providing direct contributions. The purpose of this community service activity is to increase public understanding of the benefits of liquid organic fertilizer; improve the ability of the Tunas Muda Sumber Bakti Farmer Group through the application of product design management for processing orange waste into liquid organic fertilizer; and increase the productivity of the Tunas Muda Sumber Bakti Farmer Group through processing orange waste into liquid organic fertilizer. Based on the results of the evaluation of all participants who took part in the activity, it showed that after the training activity was carried out, there was an increase in understanding and skills in all training participants. Tunas Muda Sumber Bakti Farmer Group Knows the proper and correct management of organic waste before training 23%, and after training 100%, Understands organic fertilizer in general before training 61.5%, and after training 92.8%, Knows the utilization and processing of citrus waste before training 7.6%, and after training 92.3%, Able to make citrus waste liquid organic fertilizer before training 0%, and after training 92.3%.
Analisis Digital Marketing Menggunakan Metode Mix 4C Pada UMKM Kasab Aceh Di Wilayah Gampong Parom Kabupaten Nagan Raya Adria Adria; Banta Diman; Ida Fujari
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 2 (2025): Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i2.1981

Abstract

This research analyzes the implementation of digital marketing strategies using the 4C mix method (Customer, Cost, Convenience, Communication) at Aceh Kasab UMKM in Gampong Parom, Nagan Raya Regency. The study was prompted by a shift from the traditional 4P marketing method (Product, Price, Place, Promotion) to a more adaptive digital approach in the technological era. A qualitative approach was employed, and data were collected through triangulation of information sources. The findings indicate that while opportunities for digital marketing are promising, challenges remain, particularly regarding limited human resources skilled in technology and a lack of understanding of digital marketing. Additionally, the limited availability of delivery services in the area poses obstacles to goods distribution. However, the increasing presence of celebrities and influencers in Nagan Raya Regency presents opportunities to effectively market Acehnese products. The analysis suggests that Kasab Aceh UMKM products will continue to attract consumers, especially due to the local community's commitment to preserving traditions and culture. Stable production costs further strengthen the position of Kasab Aceh UMKM. To optimize digital marketing strategies, it is essential to address issues related to delivery convenience and communication with consumers.
Co-Authors Adria Adria Dimas Bagus Susanto Firdaus Ida Fujari Lizmah, Sumeinika Fitria Mayhilda Nitami Muhammad Afrillah Nahya Fadillah Pramulya, Rahmat Rina Novi Yani Riza Aprillia