Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal JURNAL AGRIBISAINS International Journal of Research and Applied Technology (INJURATECH)
Aidah, Yuyu
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Engineering Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Development Strategy For Palm Sugar (Arenga Pinnata) Aidah, Yuyu; Novita, Ita; Masithoh, Siti
JURNAL AGRIBISAINS Vol. 10 No. 1 (2024): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v10i1.10023

Abstract

This study aims to determine the characteristics of palm sugar farmers and artisans, identify the internal and external factors affecting palm sugar development, and propose alternative development strategies for palm sugar in Sukamulya Village, Cikembar District, Sukabumi Regency. The selection of this location was purposive, considering that Sukamulya Village is a palm sugar-producing village. The research was conducted in April-May 2023. The analytical methods used in this study included the Internal Factor Evaluation (IFE) matrix, External Factor Evaluation (EFE) matrix, Internal-External (IE) matrix, and SWOT matrix. Respondents were determined through a census, with a total of 20 respondents being palm sugar farmers and artisans in Sukamulya Village. The results of the IFE matrix assessment obtained a total score of 2.45, the EFE matrix obtained a total score of 2.58, and the IE matrix was in cell (V) (hold and maintain). Product development can be achieved through product diversification and innovation. From the assessment of the SWOT matrix analysis, 7 alternative marketing strategies were identified for palm sugar farmers and artisans in Sukamulya Village, Cikembar District, Sukabumi Regency.
Marketing Strategic for Hydroponic Vegetable Product to Improve Marketing Performance Base on Digital Technology Miftah, Himmatul; Alfiah, Ananda; Kusumawati, Riny; Mubarokah, Syaima Lailatul; Pramartaa, Ikhsan Qodri; Susanti, Aishah Rini; Aidah, Yuyu
International Journal of Research and Applied Technology (INJURATECH) Vol. 4 No. 1 (2024): International Journal of Research and Applied Technology (INJURATECH)
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/injuratech.v4i1.14479

Abstract

Agriculture is one of the sectors that has been the backbone of human civilization since the beginning, undergoing major transformation along with technological. The hydroponic vegetable market continues to grow along with increasing demand for healthy and sustainable agricultural products. In this digital era, marketing strategies based on digital technology are the key to increasing visibility and sales of hydroponic vegetable products. The purpose of this study is to investigate different digital marketing tactics that may be used to enhance the marketing effectiveness of hydroponically grown vegetables. By examining digital marketing techniques like social media marketing and the use of e-commerce platforms, this research identifies effective ways to strengthen the market position of hydroponic vegetable products in the digital era. The study also highlights the important role digital technology plays in changing the way manufacturers interact with consumers, measure marketing performance, and develop long-term relationships with customers. It is believed that the research's conclusions would give hydroponic vegetable growers insightful information and marketing practitioners in optimizing their marketing strategies in this increasingly digital market
Co-Authors Alfiah, Ananda Himmatul Miftah Ikhsan Qodri Pramartaa Novita, Ita Riny Kusumawati Siti Masithoh Susanti, Aishah Rini Syaima Lailatul Mubarokah