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All Journal ANDHARUPA Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Teknologi dan Manajemen Wahana Eduvest - Journal of Universal Studies Serat Rupa: Journal of Design
Aisyah, Chairini
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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METAFORA VISUAL IKLAN SUSU ULTRA MILK X ITZY Aisyah, Chairini; Handriyotopo, Handriyotopo
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 10 No. 01 (2024): March 2024
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v10i01.8457

Abstract

AbstrakIdol Korea Selatan dalam beberapa dekade terakhir menjadi trend di kalangan generasi muda khususnya di Indonesia sebagai kiblat dalam fashion dan kegiatan beraktivitas. Penggunaan idol korea sebagai duta merek tidak luput menjadi perhatian untuk menjadikan sebagai promosi pada iklan, terutama pada iklan di media televisi maupun media YouTube. Penelitian ini menarik perhatian terhadap pentingnya teks media umum dalam mengevaluasi aspek verbal dan visual terhadap iklan yang memanfaatkan idol Korea Selatan dalam mempromosikan korespondensi di Indonesia. Dalam iklan visual susu Ultra Milk X ITZY, generasi muda digambarkan memiliki kekuatan keberanian, kecerdasan, rasa cinta, keunikan, dan kekuatan dalam citra perempuan di setiap varian rasa susu Ultra Milk. Promosi ini juga dimaksudkan dalam rangka merayakan ulang tahun susu Ultra Milk ke-50. Penelitian ini menggunakan metode penelitian kualitatif dalam menemukan data-data yang dilakukan secara analisis deskriptif. Telaah data dalam penelitian ini menggunakan metode Apropriasi Minus One dengan memisahkan komponen pembentuk iklan seperti visual, audio atau musik, dan teks. Temuan penelitian ini adalah menjelaskan makna interpretasi dari pesan metafora iklan dengan hastag don’t stop your move yang dikampanyekan susu Ultra Milk berkolaborasi dengan idol Korean Pop ITZY sebagai duta merek pada tahun 2022 untuk mendorong generasi muda di Indonesia untuk terus aktif bergerak. Kata Kunci: Apropriasi Minus One, iklan, metafora visual, Susu Ultra Milk X Itzy AbstractIn the last few decades, South Korean idols have become a trend among the younger generation, especially in Indonesia, serving as a reference for fashion and daily activities. The use of Korean idols as brand ambassadors has garnered attention, particularly iin advertisements on television and YouTube. This research highlights the importance of analyzing public media texts to assess the verbal and visual aspects of advertisement that leverage South Korean idols to promote correspondence in Indonesia. In the visual advertisement for Ultra Milk X ITZY, the younger generation is portrayed as having the strengths of courage, intelligence, love, uniqueness, and power in the image of women for each variant of Ultra Milk. This promotion is also intended to celebrate the 50th anniversary of Ultra Milk. The research employs as qualitative research method to gather data, conducting descriptive analysis through the Minus One Appropriation method, which separates the components of the advertisement such as visual, audio or music, and text. The findings of this research explain the interpretative meaning of thee metaphorical messege in the advertisement with the hastag don’t stop your move, which was campaigned by Ultra Milk in collaboration with the K-Pop idol group ITZY as brand ambassadors in 2022. The aim is to encourage the younger generation in Indonesia to stay active and keep moving.Keywords: advertising, Minus One Appropriation, Ultra Milk X Itzy Milk, visual metaphor
Pelatihan Desain Grafis dan Videografi Sebagai Media Pendukung Proses Pembelajaran Aisyah, Chairini; M, Fauzan; Hartanto, Denny; Yuandika, Taufik
Wahana Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 2 (2024): Edisi Desember
Publisher : Ilmu Bersama Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56211/wahana.v3i2.756

Abstract

Pengabdian ini bertujuan untuk pelatihan desain grafis dan videografi siswa menggunakan aplikasi Canva dan CapCut sebagai media pendukung proses pembelajaran. Literasi digital, termasuk desain grafis dan videografi, adalah keterampilan penting yang mendukung proses pembelajaran kreatif sekaligus mengasah pemikiran kritis dan inovatif siswa di era digital. Metode pengabdian ini menggunakan pendekatan stimulative, struktur, dan holistic yang dirancang untuk memastikan proses pembelajaran berlangsung secara menyeluruh, terarah, dan interaktif. Metode pelatihan melibatkan penggunaan aplikasi Canva dan CapCut yang disesuaikan dengan pemahaman siswa dalam sebuah desain grafis khususnya poster dan videografi dalam kreativitas membuat trend video. Implikasi dari temuan ini adalah pentingnya literasi digital dalam menunjang upaya mendukung siswa menjadi kompetitif dan inovatif, pelatihan ini dirancang untuk membekali mereka dengan kemampuan dasar dalam desain grafis dan videografi. Pengabdian ini menekankan pentingnya media pembelajaran interaktif melalui desain poster dan video, dengan harapan mampu mendukung pembelajaran yang lebih menarik dan efektif bagi siswa.
Peningkatan Kapasitas Tenaga Kerja terhadap Pembangunan Berkelanjutan dan Efisiensi Energi pada Proyek Gedung PTTUN Medan Nugraha, Adhita; Ginting, Yeshi Ulina Utami; Suranto, Suranto; Marini, Marini; Aisyah, Chairini; Pasaribu, Widi Sriwahyuni; Bahri, Taufik Yuandika; Siregar, Afrizal Ramadhan
Wahana Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 1 (2025): Edisi Juni
Publisher : Ilmu Bersama Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56211/wahana.v4i1.1111

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan untuk meningkatkan kapasitas tenaga kerja proyek konstruksi dalam memahami dan menerapkan prinsip pembangunan berkelanjutan dan efisiensi energi. Kegiatan dilaksanakan di proyek pembangunan Gedung Pengadilan Tinggi Tata Usaha Negara (PTTUN) Medan, dengan sasaran 56 orang pekerja yang terlibat langsung dalam pekerjaan struktur dan sistem MEP. Metode yang digunakan meliputi edukasi lapangan melalui presentasi, diskusi, demonstrasi teknis, pemasangan media visual, serta evaluasi observatif. Materi edukasi mencakup efisiensi energi, pengelolaan limbah konstruksi berbasis prinsip Reduce, Reuse, Recycle (3R), serta keselamatan dan kesehatan kerja (K3). Hasil kegiatan menunjukkan terjadinya perubahan signifikan pada perilaku kerja, seperti pencatatan volume beton yang akurat, rotasi penggunaan alat berat, pemilahan limbah untuk digunakan kembali, dan peningkatan kepatuhan terhadap prosedur kerja melalui SOP visual. Lingkungan kerja menjadi lebih bersih, tertib, dan aman dengan penurunan insiden kerja ringan. Model edukasi ini terbukti efektif dalam mendukung pencapaian standar green construction dan berpotensi direplikasi pada proyek serupa secara luas.
The Acceleration of Ev User in Medan: Through The Implementation of Marketing Mix and Ev Policy Pasaribu, Widi Sriwahyuni; Aisyah, Chairini; Bahri, Taufik Yuandika
Jurnal Teknologi dan Manajemen Vol 6, No 2 (2025): July
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat ITATS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.jtm.2025.v6i2.7585

Abstract

Electric Vehicles (EV) are an important pathway for decarbonizing transportation and a form of renewable energy as an environmentally friendly technology to accelerate sustainable development. This is in line with the Indonesian government's target in the Nationally Determined Contribution (NDC) document of reducing emissions by 31.89% in 2030. This paper aims to find out the government policies in accelerating the use of EV in Indonesia, especially in the city of Medan. Semi-structured interviews were done supported by voice note recordings, data collection, and observations of informants who were directly involved in the social conditions studied, that were those from four EV dealers in Medan City and additional informants, who were consumers who already use EV and the community, who have not used an electric vehicle, but know about the existence of the electric vehicle. The result the current policy has resulted in an increase in sales of 50% -60% and the use of EV in the city of Medan by 30%. Policies such as exemption from toll fees, parking in public places, and parking spaces that are easily accessible for electric vehicle drivers are needed. Apart from that, certainty is also needed regarding the policy on entry fees and EV impor taxes, which will affect EV production, especially pricing and variation. In conclusion, the policy cannot stand alone but is supported by a 4P marketing mix strategy (price, product, place, and promotion).Keywords: Electric Vehicle (EV), Marketing Strategy, Policy Incentive, Policy Option 
A Hybrid PULTS–SWARA–ELECTRE-I Model for Multi-Criteria Political Sentiment Classification on Indonesian Twitter Data Bahri, Taufik Yuandika; Aisyah, Chairini
Sinkron : jurnal dan penelitian teknik informatika Vol. 9 No. 4 (2025): Articles Research October 2025
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/sinkron.v9i4.15314

Abstract

Social media platforms such as Twitter have become crucial for analyzing political sentiment, particularly in contexts where public opinion shifts rapidly. This study proposes a hybrid classification model that combines Probabilistic Uncertain Linguistic Term Set (PULTS), Stepwise Weight Assessment Ratio Analysis (SWARA), and ELimination Et Choice Translating REality (ELECTRE-I). Using a dataset of 7,800 tweets collected between January and July 2024 covering five major political parties in Indonesia, the model classifies tweets into positive, negative, and neutral sentiments. To address class imbalance, Easy Data Augmentation (EDA) was applied, while Term Frequency–Inverse Document Frequency (TF-IDF) was used for feature extraction. The results show that the proposed model achieves 90% accuracy and an F1-score of 85%, outperforming baseline methods such as SVM (86.7%), Naïve Bayes (83.3%), Decision Tree (88%), and K-Means (76.7%). These improvements demonstrate that the integration of linguistic uncertainty with expert-driven feature weighting provides measurable advantages in political sentiment classification. Beyond performance, the study contributes theoretically by extending multi-criteria decision-making methods into sentiment analysis and by offering a more interpretable alternative to opaque machine learning models. Together, these findings highlight the practical value of explainable decision frameworks for political communication while advancing methodological approaches for analyzing sentiment under uncertainty.
Hybrid GA–MILP Model for Community Building Retrofit Planning Towards Carbon Neutrality Aisyah, Chairini; Mestika, Adhita Nugraha
Sinkron : jurnal dan penelitian teknik informatika Vol. 9 No. 4 (2025): Articles Research October 2025
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/sinkron.v9i4.15315

Abstract

Retrofitting community buildings is a key pathway toward carbon neutrality, yet most existing retrofit planning models lack adaptability to the diverse urban contexts of the Global South, where building typologies are heterogeneous and resources limited. Addressing this gap requires approaches that are both computationally efficient and context-sensitive. This study introduces a hybrid optimization framework that integrates Genetic Algorithm (GA) and Mixed-Integer Linear Programming (MILP) to tackle the multidimensional multiple-choice knapsack problem inherent in retrofit planning. The GA explores high-level system configurations, while MILP ensures precise component-level selection under budget and technical constraints. Compared to conventional single-method approaches, the hybrid GA–MILP achieves near-optimal emission reduction with reduced computation time and greater feasibility, offering a balanced trade-off between performance and scalability. Importantly, the framework demonstrates that medium-cost retrofit strategies provide the most cost-effective path to scalable carbon savings, making it highly relevant for resource-constrained urban environments. By situating retrofit planning within the realities of the Global South, this study advances methodological innovation and provides a robust decision-support tool aligned with sustainable development goals for inclusive and low-carbon urban futures.
Estetika Iklan Shopee 12.12 Birthday Sale Versi Blackpink Aisyah, Chairini; Handriyotopo, Handriyotopo
Serat Rupa: Journal of Design Vol 7 No 2 (2023): SRJD - JULI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v7i2.6464

Abstract

Shopee is one of the most well-known electronic trading stages for Indonesians, particularly youngsters today. Shopee advances deals stage through promoting media airs on TV channels. One of Shopee's commercials utilizing brand ambassador is the Korean Pop symbol, Blackpink. The utilization of brand ambassador in each advancement did by Shopee can associate publicists to purchasers at specific occasions. Text studies with clear portrayals are the focal point of this subjective exploration approach utilizing the Applied Media Style approach by zeroing in on the media parts that structure promotions. This study will concentrate on Applied Media Aesthetics' division of light and color, two-dimensional and three-dimensional space, time and movement, and sound. This study aims to examine the aesthetics of a commercial advertising program, particularly the Blackpink version of the Shopee 12.12 Birthday Sale, which celebrates the sale's anniversary on the 12th day of the 12th month each year. The aftereffects of the review are through uncovering the stylish worth of the visual commercial Shopee 12.12 Birthday Deal adaptation of Blackpink and giving data to general society about the presence of these promotions.
Visual Rhetoric of Ultra Milk X ITZY Advertisement on Youtube Media Aisyah, Chairini; Handriyotopo, Handriyotopo
Eduvest - Journal of Universal Studies Vol. 4 No. 3 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i3.1099

Abstract

The advertising industry in Indonesia currently uses many brand ambassadors from South Korea. Ads that use visualizations from South Korea are effective in increasing sales of local products and the image of these products. The purpose of this study is to analyze the meaning of messages and visual images displayed by advertisements in campaigning #DontStopYourMove in collaboration with Korean idols ITZY on YouTube social media for the younger generation. This research uses a critical paradigm through descriptive qualitative research methods to identify data and analyze the visual text of advertisements with observation steps through scenes in advertisements. This research uses the rhetorical triangle approach and the AISAS Model communication flow. This research aims to interpret the meaning of the message in the advertisement and analyze the visual image and analyze the audience's activity of interest in the Ultra Milk advertisement to see the position of the advertisement and ITZY brand ambassador who promotes Ultra Milk milk products and campaigns #DontStopYourMove. The results of this study show (1) The meaning of Ultra Milk's advertising message is for young people who have a lot of activities to consume milk as a nutritional companion, becoming a generation that "Don't Stop Your Move to be Unstoppable Generation, (2) The visual image built by Ultra Milk in collaboration with ITZY is expected to make the audience like Korean idols who have unique characters, enthusiasm, different and actively moving, (3) The advertisement gets the attention of the audience through brand ambassadors, visuals and products.
Perancangan Kemasan Herbal pada Kelompok Tani Hutan Konservasi di Desa Serdang Aisyah, Chairini; Yuandika, Taufik; Auliya, Muhammad Habib; Pasaribu, Widi Sriwahyuni
Wahana Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2025): Edisi Desember
Publisher : Ilmu Bersama Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56211/wahana.v4i2.1486

Abstract

Program Pengabdian kepada Masyarakat dilaksanakan di Desa Serdang, Kecamatan Barus Jahe, Kabupaten Karo, dengan fokus pada penguatan kemasan produk obat tradisional berbasis herbal. Masyarakat Desa Serdang, yang tergabung dalam Kelompok Tani Hutan Konservasi (KTHK), memiliki tradisi panjang dalam memproduksi obat tradisional seperti minyak urut (Alun), Sembur, Tawar, dan Kuning. Namun, produk tersebut belum memiliki kemasan yang layak sehingga identitas serta kebersihan belum menjamin dan kurang mendukung daya saing pasar.   Metode pelaksanaan menggunakan pendekatan perancangan dan edukasi melalui tahapan identifikasi kebutuhan, perancangan kemasan serta branding visual, sosialisasi hasil desain kemasan serta evaluasi. Kegiatan dilakukan melalui survei awal, diskusi kelompok terfokus (Focus Group Discussion), serta demonstrasi praktik langsung pemasangan logo dan stiker pada kemasan.   Hasil kegiatan menunjukkan adanya kemasan baru yang akan digunakan serta pemahaman masyarakat mengenai pentingnya kemasan yang baik dalam membangun identitas produk, memperkuat kepercayaan konsumen, dan menambah nilai jual.   Perancangan logo, label kemasan, dan media promosi (spanduk) disesuaikan dengan penggunaan bahan-bahan alami serta letak geografis Desa Serdang sehingga mampu mencerminkan identitas produk herbal Desa Serdang. Program ini membuktikan bahwa penguatan branding visual berbasis partisipasi masyarakat efektif dalam mendukung keberlanjutan usaha lokal.
Co-Authors Auliya, Muhammad Habib Bahri, Taufik Yuandika Ginting, Yeshi Ulina Utami Handriyotopo Handriyotopo Hartanto, Denny M, Fauzan Marini . Mestika, Adhita Nugraha Nugraha, Adhita Pasaribu, Widi Sriwahyuni Siregar, Afrizal Ramadhan Suranto Suranto Yuandika, Taufik