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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Mantik Jurnal Pengabdian Al-Ikhlas Jurnal Ilmiah Edunomika (JIE) Journal of Management - Small and Medium Enterprises (SME's) Journal of Economics and Business UBS International Journal of Business, Economics, and Social Development Devotion: Journal of Research and Community Service Journal Of World Science INJURITY: Journal of Interdisciplinary Studies IIJSE Journal of Education Sciences (Edusci)
Curatman, Aang
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Journal Of World Science

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Increasing Business Effectiveness Through The Implementation Of An Integrated Digital Marketing Strategy Sayudin, Sayudin; Kartono, Kartono; Curatman, Aang
Journal of World Science Vol. 2 No. 11 (2023): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v2i11.478

Abstract

Information technology's evolution urges global businesses to adapt to the digital era, instigating changes in technology, customer interactions, and product/service marketing. Digital marketing strategies, particularly integrated ones involving social media, search engines, and paid campaigns, are crucial for sustained business success. This research explores how companies can boost performance through integrated digital marketing, emphasizing the correlation with increased brand awareness, market penetration, and customer loyalty. In response to the digital era's paradigm shift, where customers are highly connected online, the study investigates the integration of digital marketing elements (social media, SEO, PPC campaigns) to enhance overall business effectiveness. Employing literature analysis, case studies, and surveys with a quantitative approach, the research assesses the impact of these strategies on brand awareness, market penetration, and customer loyalty. Findings indicate a positive contribution to business growth through integrated digital marketing. Companies adept at optimizing digital channels through an integrated plan are poised for greater success in achieving marketing goals. The research concludes that an integrated digital marketing strategy is pivotal in enhancing business effectiveness in the digital age, offering valuable insights for practitioners, marketing managers, and researchers navigating intense digital competition towards larger business goals.
The Role of Whatsapp Business in Increasing Consumer Engagement by Implementing Dewa Eka Prayoga Marketing Techniques Sayudin, Sayudin; Kartono, Kartono; Curatman, Aang
Journal of World Science Vol. 3 No. 10 (2024): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v3i10.654

Abstract

WhatsApp Business has become a crucial communication tool for many businesses, enabling direct and efficient customer interactions. This study uses Riviera Publishing as a case study to analyze the role of WhatsApp Business in driving engagement, satisfaction, and loyalty to increase customer numbers. Specifically, it examines how Riviera Publishing utilizes WhatsApp Business, loyalty, and satisfaction strategies to impact customer growth. The research employs a quantitative method, collecting data through online surveys among active Riviera Publishing customers who use WhatsApp Business. A simple random sample was selected from the customer population, and structured questionnaires were used to gather data on customer experiences with WhatsApp Business. Data were analyzed using descriptive statistics and regression techniques. The results indicate that WhatsApp Business engagement significantly enhances customer numbers through more responsive and personalized interactions, boosting customer satisfaction with Riviera Publishing’s services and reinforcing loyalty. Additionally, the use of WhatsApp Business contributes to customer growth through more effective marketing strategies and a broader reach. This study concludes that WhatsApp Business is not merely a communication tool but also an effective strategy for building closer customer relationships, which is essential for business growth and success. The practical implications of the research include the development of advanced digital marketing strategies and enhancing customer service based on direct and responsive interactions via the WhatsApp Business platform.
Co-Authors Adisaputra, Nurwakhid Antomi, Agus Ariani, Savitri Aulia, Ahmad Zaki Ayuningtyas, Farah Noor Bayu Wicaksono, Dimas Budiyanto Budiyanto Cahyadinata, Joseph Ferdinand Damayanti, Firda Alvi Edy Hartono Elin Herlina, Elin Hidayat, M Samsul Imaniar, Ghina Irfansyah, Putra Kartono, Kartono Khoerunnisa, Bentang Mardhotillah, Safira Hanief Meiza, M. Andra Mustofa Mustofa Pramudya, Nugraha Rahmadi Rahmadi Ramadhan, Rayhan Abi Ramdhansyah, Muhamad Rifky, Rifky Rivaldi Shadam, Muhammad Rosyid, Widiakikianti Salsabillah, Tazkiya Sayudin, Sayudin Styawati, Indri Wiradinata, Rochanda Wiraning Furi, Nurul Senja Zahra, Shakila