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All Journal Journal of Comprehensive Science Jurnal Pengabdian Sosial
Tarasabella, Dhenara Cantika
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Religion Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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Analisis Strategi Pemasaran UMKM Kecap di Tengah Persaingan Pasar Global dan Lokal: Studi Kasus pada Industri Kecap Tradisional Tarasabella, Dhenara Cantika; Nadhifah, Farah Radhwa; Rahmadhani, Geta Fadzilatul; Primurti, Khezan Amartya Awanda; Mahanum, Mahanum; Karisma, Mia; Haeranda, Muhammad Danendra; Thalib, Reza Muhammad; Agustin, Rizki Yulia; Kagalih, Siwi; Haryati, Sri
Jurnal Pengabdian Sosial Vol. 1 No. 11 (2024): September
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/nz0t9f74

Abstract

Penelitian ini bertujuan untuk meningkatkan strategi pemasaran yang diterapkan oleh UMKM kecap tradisional di Desa Pesu, Klaten, dalam menghadapi persaingan di pasar global dan lokal. Fokus utama penelitian ini adalah mengidentifikasi faktor-faktor kunci yang memengaruhi keberhasilan pemasaran produk kecap tradisional, serta bagaimana UMKM ini menyesuaikan diri dengan dinamika pasar yang semakin kompetitif. Metode penelitian yang digunakan adalah studi kasus, dengan pendekatan kualitatif yang melibatkan wawancara mendalam dengan pelaku usaha, observasi lapangan, dan analisis dokumen. Dampak utama yang ditimbulkan dari penelitian ini yaitu, melalui program ini, UMKM kecap tradisional mendapatkan pengetahuan baru tentang strategi pemasaran yang efektif dan relevan dengan kondisi pasar saat ini. Hasil penelitian menunjukkan bahwa strategi pemasaran UMKM kecap di Desa Pesu sangat bergantung pada diferensiasi produk, pemanfaatan kearifan lokal, serta adaptasi teknologi pemasaran digital. Namun, tantangan utama yang dihadapi adalah keterbatasan sumber daya dan akses pasar yang masih didominasi oleh pelaku usaha besar. Akan tetapi secara keseluruhan, program "Analisis Strategi Pemasaran UMKM Kecap di Tengah Persaingan Pasar Global dan Lokal" memberikan kontribusi positif dalam memperkuat UMKM kecap tradisional, meningkatkan daya saing mereka di pasar, serta menjaga warisan kuliner tradisional dalam era globalisasi.
The Importance of Science in the Anthology of Lost Works Rahadini, Astiana Ajeng; Tarasabella, Dhenara Cantika; Ayuani, Kusmira Dwi; Tristanti, Rosy
Journal of Comprehensive Science Vol. 4 No. 8 (2025): Journal of Comprehensive Science
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v4i8.3526

Abstract

In literature learning, especially geguritan (Javanese poetry), an important factor that influences students’ understanding of meaning is reading comprehension. When students are able to explain the content of a geguritan, it indicates a thorough understanding of the text. However, classroom practice shows that students’ reading comprehension is still lacking. This study aims to describe the widya makna (layers of meaning) in the poetry anthology Gurit Kangen. A descriptive qualitative method was used, with purposive sampling as the sampling technique. The data consist of words, phrases, or clauses containing denotative, connotative, and figurative meanings, which were obtained from documents and informants through document analysis and interviews. Validation techniques include data theory triangulation and methodological triangulation. The data analysis follows Miles and Huberman’s interactive model: data collection, reduction, display, and conclusion. The findings reveal that the widya makna in Gurit Kangen includes denotative, connotative, and figurative meanings. Teachers and students gained new insights into these layers of meaning, particularly denotative, connotative, and figurative meanings, which helped enhance students’ understanding of geguritan.
Co-Authors Agustin, Rizki Yulia Astiana Ajeng Rahadini Ayuani, Kusmira Dwi Haeranda, Muhammad Danendra Kagalih, Siwi Karisma, Mia Mahanum, Mahanum Nadhifah, Farah Radhwa Primurti, Khezan Amartya Awanda Rahmadhani, Geta Fadzilatul Rosy Tristanti Sri Haryati Thalib, Reza Muhammad