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All Journal Jurnal Ekonomi, Akuntansi dan Perpajakan Global Leadership Organizational Research in Management
Ega Radiansyah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Pemasaran Menggunakan Media Sosial Terhadap Kepuasan Pembelian Produk Es Teh Poci Etty Zuliawati Zed; Affan Miftakhur Royan; Ega Radiansyah; Raihan Fatsa Alfarizi
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 1 No. 3 (2024): Agustus: Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v1i3.306

Abstract

In today's digital era, the role of social media in marketing has become increasingly significant, but there is still a lack of research exploring its influence on traditional products such as iced tea poci. Marketing strategy is a method of generating profits and goals. By improving the products the company sells. This strategy is one of the marketing mix strategies that companies often consider. This Poci iced tea UMKM was founded in 2022 and is located in the Pelita Bangsa University canteen. The aim of this research is to examine the influence of social media and price on purchasing decisions for iced tea pots, both partially and simultaneously. A quantitative research approach is applied in this research which focuses on a causal approach. Determining the sample used was through incidental/accidental sampling techniques. Data from 100 respondents was collected using a questionnaire as a data collection instrument and to analyze the data, multiple linear regression analysis techniques were used. The results of this study show that (1) social media has a positive and significant effect on the decision to purchase iced tea teapots (2) price has no effect on the decision to purchase iced tea pots (3) social media and price have a significant effect on the decision to purchase iced teapots. These results indicate that the marketing mix and marketing strategy are very important in driving sales of the Teh Poci beverage business.
Analisis Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Mie Gacoan Cikarang Dela Dewi Permata; Sabrina Malakiano; Muhammad Sadam; Ega Radiansyah; Daffa Nur Syahidah
Global Leadership Organizational Research in Management Vol. 3 No. 1 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i1.2027

Abstract

This study aims to analyze the impact of product quality and service quality on customer satisfaction at Mie Gacoan Cikarang. The identified problem in this study is how these two factors influence customer experience and loyalty to the restaurant. This research uses a descriptive qualitative method with a case study approach, where data was collected through in-depth interviews with customers and direct observations at the location. Based on the analysis, product quality, including taste, texture, and consistency, has a significant impact on customer satisfaction, with 80% of respondents expressing satisfaction with the products offered. Additionally, service quality, which includes speed, efficiency, and staff friendliness, also plays an important role in creating a positive experience for customers. The results of this study indicate that improving both product and service quality directly contributes to customer satisfaction and has the potential to increase customer loyalty. These findings provide recommendations for Mie Gacoan Cikarang management to maintain and enhance product and service quality in order to strengthen customer attraction and loyalty.
Co-Authors Affan Miftakhur Royan Daffa Nur Syahidah Dela Dewi Permata Etty Zuliawati Zed Muhammad Sadam Raihan Fatsa Alfarizi Sabrina Malakiano