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All Journal Madani: Multidisciplinary Scientific Journal PESHUM As-Syirkah: Islamic Economic & Financial Journal
Purba, Jui Fivri
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Perbandingan Efisiensi Distribusi Produk Pertanian Melalui Rantai Pasok Tradisional dan Modern Harahap, Lokot Muda; Batubara, Nur Aisyah; Manik, Rinalia Fauziah Br; Purba, Jui Fivri; Lingga, Rosi Dearan S
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 7 (2024): Madani, Vol 2. No. 7, 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13123516

Abstract

This research compares the distribution efficiency of agricultural products between traditional and modern supply chains. The method used is qualitative with secondary data analysis. Data were collected from company annual reports, official statistical data, journals and academic publications. The research results show that modern supply chains have several advantages over traditional supply chains, such as higher efficiency, better product quality, and more adequate infrastructure. Traditional supply chains have several weaknesses, such as dependence on farmers and traders, limited infrastructure, and limited technology. These weaknesses can lead to lower efficiency, lower product quality, and product loss.Modern supply chains can increase the efficiency of agricultural product distribution by using more modern technology, improving infrastructure, and implementing better management practices. The recommendations of this research are to encourage farmers and traders to switch to modern supply chains, and for the government to provide support and incentives for the development of modern supply chains.
Pentingnya Transparansi: Komunikasi Efektif di Perusahaan PT.Alpen Food Indonesia Tentang Upah Lembur pada Kontrak Kerja Harmen, Hilma; Aprinawati; Purba, Jui Fivri; Batubara, Nur Aisyah; Lingga, Rosi Dearan S.; Saragih, Austin Beyn Beril Jahran; Manik, Rinalia Fauziah Br; Syafika
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 2 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/be5x4629

Abstract

This journal explores the importance of transparency in effective communication at PT Alpen Food Industry regarding overtime wages in work contracts. Using qualitative literature study methods, this research investigates various literature sources relevant to this topic. An in-depth analysis of the literature reveals that transparency in organizational communications plays a crucial role in building trust, minimizing conflict, and increasing employee engagement. By using a qualitative approach, this research obtained an in-depth understanding of the importance of transparent communication in the context of overtime wages at PT Alpen Food Industry. The practical implication of this research is the need for companies to increase transparent communication as a foundation for healthy relationships between management and employees. This research contributes to further understanding of communication dynamics in human resource management and sustainable organizational development.  
Pengaruh Variasi Produk Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Kosmetik Somethinc Pada E Commerce Shopee Aulia, Dina; Purba, Jui Fivri; Lubis, Melani Catherine; Lubis, Nurul Wardani
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 1: Desember 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i1.12450

Abstract

Perkembangan e-commerce di Indonesia telah mendorong perubahan perilaku konsumen, khususnya generasi Z seperti mahasiswa, dalam membeli produk kosmetik secara daring. Penelitian ini bertujuan untuk menganalisis pengaruh variasi produk dan kualitas produk terhadap keputusan pembelian produk kosmetik Somethinc melalui platform Shopee. Populasi penelitian adalah mahasiswa Prodi Manajemen Universitas Negeri Medan stambuk 2022–2024 yang pernah membeli produk Somethinc, dengan sampel sebanyak 92 responden yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner dengan skala Likert dan dianalisis menggunakan regresi linier berganda serta uji hipotesis (uji-t dan uji-F). Hasil penelitian menunjukkan bahwa variasi produk berpengaruh positif dan signifikan terhadap keputusan pembelian (t = 3,090; p = 0,003), demikian pula kualitas produk memiliki pengaruh yang lebih dominan dan sangat signifikan (t = 4,417; p = 0,000). Secara simultan, kedua variabel tersebut juga berpengaruh signifikan terhadap keputusan pembelian (F = 48,116; p = 0,000), dengan koefisien determinasi (R²) sebesar 0,519. Temuan ini mengindikasikan bahwa strategi pemasaran Somethinc yang menggabungkan keberagaman varian produk dan konsistensi kualitas sangat efektif dalam menarik dan mempertahankan konsumen muda di era digital. Implikasi manajerial menyarankan agar perusahaan tetap memprioritaskan kualitas produk sambil terus berinovasi dalam variasi produk untuk memperkuat daya saing di pasar kosmetik online. variasi produk, kualitas produk, keputusan pembelian, Somethinc, e-commerce Shopee, generasi Z
Co-Authors Aprinawati, Aprinawati Batubara, Nur Aisyah Dina Aulia Hilma Harmen Lingga, Rosi Dearan S Lingga, Rosi Dearan S. Lokot Muda Harahap, Lokot Muda Lubis, Melani Catherine Manik, Rinalia Fauziah Br Nurul Wardani Lubis Saragih, Austin Beyn Beril Jahran syafika