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All Journal Berajah Journal Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS)
Eka Susanti, Luh
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Humanities Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences

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Journal : Berajah Journal

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STRATEGI KOMUNIKASI PEMASARAN MELALUI BAHASA IKLAN: STUDI KASUS GREEN HOST HOTEL Isha Aprinica, Ni Putu; Eka Susanti, Luh; Agung Ayu Arun Suwi Arianty, Anak; Made Yuni Kusumadewi, Ni; Ariel Artha Indrayana, Putu
Berajah Journal Vol. 4 No. 9 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i9.480

Abstract

Marketing is an important aspect in the success of a business, including in the hotel industry. In an effort to promote their products or services, hotels need to develop an effective marketing communications strategy. One strategy that can be used is through advertising language. Green Host Hotel is an example of a hotel that offers an environmentally friendly concept. This concept emphasizes sustainable and environmentally responsible business practices. In an effort to market itself, Green Host hotels use advertising language aimed at target markets who are sensitive to environmental issues and want to stay in environmentally friendly hotels. However, even though the Green Host hotel has adopted a marketing communication strategy through advertising language, there has been no research that specifically examines the effectiveness of this strategy in attracting interest and influencing consumer behavior. Therefore, this research aims to analyze marketing communication strategies through advertising language used by Green Host hotels and identify the extent of the effectiveness of these strategies in influencing consumer perceptions and decisions.
PLANTING CORALS SEBAGAI UPAYA MENDUKUNG PENGEMBANGAN EKOWISATA BAHARI BERBASIS SUSTAINABLE TOURISM DI PANTAI PANDAWA Mella Manika Surya Dewi, Ni Kadek; Eka Sudarmawan, I Wayan; Arun Suwi Arianty, A. A. Ayu; Eka Susanti, Luh
Berajah Journal Vol. 4 No. 4 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i4.412

Abstract

Coral reefs have a mutual advantage between organisms and their environment. It contains enormous and various benefits, both ecologically and economically. Pandawa Beach is one of the beaches in Bali which is very beautiful and has a very high potential for marine ecotourism. There are many activities that can be done and are able to preserve marine ecosystems. One of them is planting corals which aims to build a cultivated coral reef garden area by involving tourists in the hope of being able to preserve nature, increase tourist visits, educate tourists, develop tourism and make Pandawa Beach a coral canter. In addition, efforts are also made to become a sustainable tourism business by preserving nature and increasing education in the field of marine ecotourism, especially coral reef ecosystems. The research method used is a qualitative approach through observation, interviews and collecting documentation during the activity, then described descriptively. Planting corals activities are able to maintain and preserve coral reef ecosystems, develop marine ecotourism and really help develop sustainable tourism, as well as helping the economy of the surrounding community by increasing tourist visits from disseminating information carried out by tourists carrying out planting corals activities on social media.
Co-Authors Agung Ayu Arun Suwi Arianty, Anak Ariel Artha Indrayana, Putu Arun Suwi Arianty, A. A. Ayu Arun Suwi Arianty, A.A. Ayu Ayu Arun Suwi Arianty, A.A. Eka Sudarmawan, I Wayan Erik Praditya, I Gede I Made Darsana Made Putri Intan Sanjiwani, Ni Made Yuni Kusumadewi, Ni Mella Manika Surya Dewi, Ni Kadek Ni Putu Isha Aprinica Putu Putri Indah Pertiwi, Ni Widhyadanta, I Gede Dirga Surya Arya Yogi Pratama, I Putu