<![CDATA[Abstract. We met Muslim women who consumed food at places that sell food in the Sudirman Street area, most of which sell non-halal food. Several Muslim women wearing headscarves were seen consuming processed food at Kedai KunKun which served processed pork. This behavior prompted the author to study it. This research aims to determine the awareness of Muslim consumer behavior in Yusuf Qardhawi's view of the behavior of Muslim female consumers in consuming processed pork. This type of research uses a qualitative research method, a descriptive analysis approach to provide an overview of the research object. The data source for this research uses primary and secondary data. Data collection methods through observation, interviews, documentation and literature. The data analysis method for this research uses data reduction, data presentation, and conclusion. The research findings show that the behavior of Muslim women consumers who eat processed pork has prioritized the consumer's desires and ability to buy pork. According to Yusuf Qardhawi, the implementation of Muslim consumer behavior regarding the behavior of Muslim women at the KunKun shop has not been able to meet the norms that are by the Shari'a both in terms of spending wealth, wastefulness, and simplicity. This is caused by the situation and environment. Legal awareness of Muslim women consumers is relatively low, this can be seen from the aspect of legal knowledge and understanding that they already have but are not yet able to implement legal attitudes and behavior. Abstrak. Ditemui muslimah yang melakukan konsumsi di tempat yang menjual makanan wilayah Sudirman Street yang mayoritas menjual makanan non halal. Terlihat beberapa konsumen muslimah yang berjilbab mengkonsumsi olahan makanan di Kedai KunKun yang menyajikan olahan daging babi. Perilaku tersebut mendorong penulis untuk mengkajinya. Penelitian ini bertujuan untuk mengetahui kesadaran perilaku konsumen muslim dalam pandangan Yusuf Qardhawi terhadap perilaku konsumen muslimah dalam konsumsi olahan daging babi. Jenis penelitian ini menggunakan metode penelitian kualitatif pendekatan analisis deskriptif untuk memberi gambaran terkait objek penelitian. Sumber data penelitian ini menggunakan data primer dan sekunder. Metode pengumpulan data melalui observasi, wawancara, dokumentasi serta kepustakaan. Adapun metode analisis data penelitian ini menggunanakan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil temuan penelitian menunjukkan bahwa perilaku konsumen muslimah yang memakan olahan daging babi telah mengedepankan keinginan pribadi dan kemampuan konsumen untuk membeli daging babi. Implementasi perilaku konsumen muslim menurut Yusuf Qardhawi terkait perilaku konsumen muslimah di kedai KunKun disimpulkan belum mampu memenuhi norma yang sesuai secara syariat baik dari aspek membelanjakan harta, kemubadziran serta kesederhanaan. Hal tersebut di sebabkan karena situasi dan lingkungan. Kesadaran hukum konsumen muslimah tergolong rendah, hal tersebut terlihat dari aspek pengetahuan dan pemahaman hukum yang sudah di miliki namun belum mampu mengimplementasikan sikap dan perilaku hukum.]]>
