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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen Indonesia Jurnal Pendidikan Manajemen Perkantoran (JPManper) Airlangga Journal of Innovation Management Jurnal Tren Bisnis Global
Frihatini, Farida
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Pendidikan dan Pelatihan dalam mempersiapkan Sumber Daya Manusia pada dunia Aviation Maintenance Repair Organization di Indonesia Frihatini, Farida; Arifin, Nanang; Efendie, Lukman; Qodariah, Qodariah
Jurnal Pendidikan Manajemen Perkantoran Vol 9, No 2 (2024): Juli 2024
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jpm.v9i2.66911

Abstract

Human resource management is a means to improve human quality, by improving human resources, increasing the performance and output power of the organization, so as to realize employees who have high performance so that a large role is also needed from the leadership of the organization. The purpose of this study was to determine the effect of education and training on the quality of human resources at the Maintenance Shop Unit of PT Batam Aero Technic. This research uses a quantitative approach. The sampling technique used was slovin and obtained a sampling of 50 employees. The data analysis technique used is multiple linear regression. The results of this study indicate that partially education has a positive effect on the quality of human resources. For training partially has a positive effect on the quality of human resources. And simultaneously education and training have a positive effect on the quality of human resources.
The Effectiveness of The Use of E-Commerce and Digital Payment on Brand Awareness of Private Regional Drinking Water Companies (PDAM) Dedi, Dedi; Frihatini, Farida; Kusnadi, Yadi
Jurnal Manajemen Indonesia Vol. 24 No. 1 (2024): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v24i1.7362

Abstract

Customer satisfaction is the main focus of the company to increase Brand Awareness, influence company value, and achieve goals. This study aims to evaluate the effectiveness of E-commerce and Digital Payment on Brand Awareness and customer satisfaction at private PDAMs. Quantitative methods were used with a sample of 98 customers and multiple linear regression analysis. The results showed that E-commerce and Digital Payment partially positively affected Brand Awareness, with t values of 4.416 and 4.656, respectively (value > t table). Simultaneously, both factors have a positive effect on Brand Awareness, with a calculated f value of 29,979 (value> f table) and a significance level of 0.000. E-commerce and Digital Payment together contribute 38.7% to increasing Brand Awareness (R square 0.568), while the rest is influenced by other factors not included in this study. Keywords— Brand Awareness; E-commerce; Digital Payment; Customer Satisfaction
Desain Sistem Berbasis Website dalam Memudahkan Pencatatan Transaksi Penjualan Sofia, Detin; Frihatini, Farida; Susilawati, Novri
JURNAL TREN BISNIS GLOBAL Vol 4, No 1 (2024): JURNAL TREN BISNIS GLOBAL
Publisher : Institut Teknologi dan Bisnis Bina Sarana Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38101/jtbg.v4i1.12154

Abstract

Toko Laris Jaya memiliki banyak pelanggan, namun terkadang terjadi kesalahan dalam penghitungan keluar masuk barang, karena sistem pendataan dan penjualan barang masih dilakukan secara manual seperti menulis stok barang di buku besar dan nota pembelian,sehingga berpotensi hilangnya bukti pembelian barang dari Supplier. Tujuan penelitian ini yaitu untuk menganalisa, merancang, membuat serta mengimplementasikan sistem informasi penjualan sehingga dapat mempermudah untuk pengolahan data penjualan pada Toko Laris Jaya. Metode pengumpulan data yang digunakan adalah dengan observasi, wawancara dan metode studi pustaka. Metode pengembangan sistem yang dibangun sebagai metode analisis dan rancangan. Bahasa pemrograman menggunakan Visual studio, PHP dan MySQL. Hasil dari penelitian ini adalah untuk Memudahkan Toko Laris Jaya dalam mengelola stok barang yang di beli dan yang terjual dengan sistem web yang baru, dan mempermudah admin dalam menginput data yang diperlukan.
Digital governance transformation in retail MSMEs: an agile administration and omnichannel excellence integration model Utami, Rahayu Tri; Susbiyantoro; Sambodja, Edy; Frihatini, Farida
Jurnal Ilmu Manajemen Vol. 14 No. 1 (2026)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v14n1.p72-82

Abstract

Digital transformation has become a strategic necessity for retail micro, small, and medium enterprises (MSMEs) amid intensifying digital market competition; however, many MSMEs adopt digital technologies without strengthening structured governance and administrative systems, resulting in fragmented and unsustainable digital initiatives. This study aims to examine the roles of Digital Governance Effectiveness and Agile Administration in shaping Omnichannel Excellence and to analyze their impact on MSME performance and competitiveness. A quantitative confirmatory research design was employed, involving 120 retail MSME owners and managers who have adopted at least one digital channel, and the data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that Digital Governance Effectiveness significantly enhances Omnichannel Excellence, Agile Administration improves organizational responsiveness and adaptability, and Omnichannel Excellence positively influences MSME performance and competitive advantage. These findings imply that successful digital transformation in retail MSMEs depends not only on technological adoption but also on structured digital governance mechanisms and agile administrative capabilities to ensure sustainable performance. This study contributes to the development of a governance-based digital transformation framework and provides practical insights for MSMEs in designing integrated and sustainable digital strategies.
Digital Payment and Online Promotion Effects on Buying Decisions in Digital Retail Frihatini, Farida; Dellia Mila Vernia; Haryadi, Rahmat Haryadi; Alya Febryana Hutasuhut; Iralita Maharani
Airlangga Journal of Innovation Management Vol. 7 No. 1 (2026): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v7i1.86488

Abstract

The rapid development of information technology has changed consumer shopping behavior, with conventional transactions becoming part of a more dynamic digital retail ecosystem, as shown by the increase in the use of digital payment systems and online promotion strategies that also influence the way consumers make purchasing decisions. This study aims to analyze the influence of digital payment systems with online promotions on purchasing decisions in the context of modern retail. The research method used is a quantitative method in which primary data is collected from active users of online shopping platforms using structured questionnaires. After that, the data was analyzed using multiple linear regression, which was used to find out the relationship between the variables studied. The results of the study indicate that the digital payment system has had a significant influence on purchasing decisions because it can increase convenience, speed in transactions, and a sense of security for consumers. In addition, online promotion has an important role in shaping consumer preferences in increasing product attractiveness, visibility, and perceived value by consumers. The combination of the two factors indicates that the practical integration of payment systems with promotional strategies can effectively strengthen consumer interest and purchasing decisions. Therefore, retailers need to develop features in digital payments that are safe, efficient, and easy to use. In addition, promotions also need to be designed to be more personal and attractive so that they can increase competitiveness and maintain customer involvement in a competitive digital market.
Co-Authors Alya Febryana Hutasuhut Arifin, Nanang Dedi Dedi Edy Sambodja Efendie, Lukman Haryadi, Rahmat Haryadi Iralita Maharani Kusnadi, Yadi Qodariah, Qodariah SOFIA, DETIN Susbiyantoro, Susbiyantoro Susilawati, Novri Utami, Rahayu Tri Vernia, Dellia Mila