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All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Nasional Holistic Science Economic: Journal Economic and Business
Manurung, Karina
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Impact of Product Development Challenges on Innovation Management of Charcoal Briquettes in Medan (Case Study: Rumah Briket Medan Amplas) Ningrum, Utrie Sekar Ayu; Syahreza, Dina Sarah; Ovianti, Widya; Siburian, Kristina; Khairunnisa, Khairunnisa; Manurung, Karina
Economic: Journal Economic and Business Vol. 3 No. 2 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i2.581

Abstract

The purpose of this research is to know and analyze the The Impact of Product Development Challenges on Innovation Management of Charcoal Briquettes at the Medan Amplas Briquette House. The research method used is a qualitative method with interviews and literature study as data collection techniques. Based on survey result releved that limited resources and technology, low knowledge and expertise, and limited market access are the main challenges. To address this issue, partnerships with research institutions, employee training, and digital marketing are recommended. Implementation of this strategy is expected to increase production efficiency, competitiveness and business desirability. This research provides guidance for other SMEs and encourages further research into sustainable product innovation.
Digital Leadership in Improving Organizational Employee Performance Rumapea, Elsa Oktavera; Aprinawati, Aprinawati; Siboro, Indah Putri; Manurung, Karina; Khairunnisa, Khairunnisa; Silitonga, Theresia Putri; Ovianti, Widya
Holistic Science Vol. 4 No. 3 (2024): Jurnal Nasional Holistic Science
Publisher : Lembaga Riset Mutiara Akbar NOMOR AHU-0003295.AH.01.07 TAHUN 2021

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/hs.v4i3.768

Abstract

Digital leadership has become a strategic element in supporting employee performance amidst the rapid development of technology and digital transformation. This study aims to analyze in depth how digital leadership affects employee performance, with a focus on technology adaptation, innovation, and renewal of organizational work culture. The research method uses a qualitative approach based on literature review, which includes analysis of journal articles, books, and relevant online publications. The results of the study indicate that effective digital leaders are not only able to utilize technology strategically, but also create a work environment that supports flexibility, collaboration, and innovation. In addition, digital leaders play an important role in strengthening employee commitment through technology-based empowerment and motivation. These findings confirm that digital leadership can improve operational efficiency, encourage creativity in problem solving, and create sustainable added value for the organization. This study is expected to provide theoretical and practical contributions in the development of digital leadership models in various sectors, especially in facing the challenges of the digital transformation era.
The Role of Sales Promotion Girls as Frontliners in Wardah's Product Marketing Strategy Hulu, Nutiwati; Lubis, Karina Safitri; Khairunnisa, Khairunnisa; Manurung, Karina; Ovianti, Widya; Syahreza, Dina Sarah; Aprinawati, Aprinawati
Economic: Journal Economic and Business Vol. 4 No. 1 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i1.855

Abstract

This research analyzes the role of the Sales Promotion Girl (SPG) as a frontliner in the marketing strategy for Wardah products, one of the leading cosmetic brands in Indonesia. Using qualitative methods through in-depth interviews and observations, this research found that SPG has a significant contribution in increasing brand awareness, customer loyalty and product sales effectiveness. The research results also reveal that communication skills, adaptation to digital marketing trends, and collaboration with the marketing team are key factors for SPG's success in achieving marketing targets. This research suggests the importance of ongoing training, attention to SPG welfare, and strengthening cross-functional collaboration to increase the effectiveness of SPG's role in supporting Wardah's marketing strategy.
PENGARUH TINGKAT PENGANGGURAN TERHADAP PERTUMBUHAN EKONOMI DI KOTA MEDAN SESUDAH COVID-19 Putri, Nada Deliza; Pratama, Lucky Satria; Rumapea, Elsa Oktavera; Manurung, Karina; Simalango, Nora Florentina; Yumni, Raihanah; Kodratullah, Muhammad Lintar; Intadja, Anggita Vey
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 3 (2024): Vol. 7 No. 3 (2024): Volume 7 No 3 Tahun 2024 (Special Issue)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i3.31073

Abstract

Pada COVID-19 masalah yang dihadapi pemerintah tidak hanya mengurus virus ini saja, tetapi juga bagaimana selama pembatasan aktivitas masyarakat, kegiatan ekonomi tetap berjalan normal seperti sebelum ada pandemic dan berbagai kebijakan pembatasan sosial yang diberlakukan untuk menekan penyebaran virus telah menyebabkan peningkatan tingkat pengangguran dan menghambat pertumbuhan ekonomi.Penelitian ini bertujuan untuk menganalisis pengaruh tingkat pengangguran terhadap pertumbuhan ekonomi di Kota Medan setelah pandemi Covid-19 Penelitian ini dilakukan di kota medan dengan rentang waktu 2020-2023. .Penelitian yang dilakukan oleh peneliti adalah penelitian kuantitatif. Jenis data yang digunakan dalam penelitian ini adalah data sekunder dan Teknik pengumpulan data yang dilakukan peneliti adalah dengan teknik dokumentasi. Pada pembahasan penelitian ini berdasarkan hasil analisis regresi linear sederhana yang telah dilakukan, terdapat beberapa poin penting yang dapat dibahas terkait pengaruh tingkat pengangguran terhadap tingkat pertumbuhan ekonomi yaitu terdapat hubungan negatif yang tidak signifikan, pada model regresi menunjukkan hubungan negatif antara tingkat pengangguran (X) dan tingkat pertumbuhan ekonomi (Y) sehingga hal ini berarti bahwa semakin tinggi tingkat pengangguran, maka semakin rendah pula tingkat pertumbuhan ekonomi, namun pada penelitian kami hubungan ini tidak signifikan secara statistik, hal ini menunjukkan bahwa tidak terdapat bukti yang cukup kuat untuk menyimpulkan tingkat pengangguran secara langsung mempengaruhi tingkat pertumbuhan ekonomi di Kota Medan.
Co-Authors Aprinawati, Aprinawati Hulu, Nutiwati Intadja, Anggita Vey Khairunnisa Khairunnisa Kodratullah, Muhammad Lintar Lubis, Karina Safitri Lucky Satria Pratama Ningrum, Utrie Sekar Ayu Ovianti, Widya Pratama, Lucky Satria Rumapea, Elsa Oktavera Siboro, Indah Putri Siburian, Kristina Silitonga, Theresia Putri Simalango, Nora Florentina Syahreza, Dina Sarah Yumni, Raihanah