Article Per Year (5 Year)
p-Index From 2020 - 2025
0.983
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Ekonomi Islam LISAN AL-HAL: Jurnal Pengembangan Pemikiran dan Kebudayaan International Conference on Islamic Economic Proceeding of International Conference on Humanity Education and Society
Mondir, Mohamad
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
PENGARUH ISLAMIC MARKETING MIX TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI PADA PELANGGAN MILENIAL SHOPEE Mondir, Mohamad
LISAN AL-HAL: Jurnal Pengembangan Pemikiran dan Kebudayaan Vol. 18 No. 1 (2024): JUNI
Publisher : LP2M Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/lisanalhal.v18i1.17-38

Abstract

This study aims to analyze and identify the impact of the Islamic marketing mix on customer loyalty, with customer satisfaction as a mediating variable. This research is a quantitative study with 159 samples of Shoppe millennial Muslim customers. This research uses random sampling and convenience sampling. The findings in this research show that the promotion of products, people, and places significantly affect customer satisfaction. Besides that, process, price, and physical evidence do not considerably affect customer satisfaction. Physical evidence, product, and promotion significantly affect customer loyalty, and variable people, price, place, process, and customer satisfaction do not substantially affect customer loyalty. Thus, it means promotion, physical evidence, price, process, people, product, and place can not be mediated by customer satisfaction on Shopee customer loyalty. This study has practical implications for people with online businesses who want to choose the right marketing strategy for creating customer satisfaction and loyalty in the Millennial era. This study could also be a reference for future researchers who will do Islamic marketing mix research by using the other variables and reset subjects.
Etika Pemasaran Islam dan Kualitas Layanan sebagai Faktor Penentu Kepuasan Konsumen Fashion Muslim Shopee Mondir, Mohamad; Siti Habibatur Rahma; Imrohatul Hasanah
Jurnal Ilmiah Ekonomi Islam Vol. 11 No. 02 (2025): JIEI : Vol. 11, No. 02, 2025
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Komoditas halal merupakan salah satu komoditas yang paling banyak diminati oleh mayoritas Muslim di Indonesia. Fashion Muslim menjadi salah satu komoditas yang paling diminati oleh Muslim Indonesia. Kehadiran E-Commerce seperti Shopee dan lainnya memudahkan Muslim Indonesia untuk mendapatkan fashion Muslim kontemporer. Hal ini membuat banyak E-Commerce berlomba-lomba meningkatkan kepuasan pelanggan dengan memberikan layanan berkualitas dan pemasaran yang sesuai dengan etika Muslim Indonesia. Penelitian ini bertujuan untuk menganalisis pengaruh Etika Pemasaran Islam dan Kualitas Layanan terhadap Kepuasan Pelanggan E-Commerce Shopee di Kota Bondowoso. Penelitian ini menggunakan metode kuantitatif dengan teknik analisis yang digunakan adalah SPS. Untuk mewakili seluruh populasi penelitian, dipilih 100 responden yang dijadikan sampel penelitian. Temuan dalam penelitian ini adalah Etika Pemasaran Islam berpengaruh signifikan terhadap Kepuasan Pelanggan. Hal ini sejalan dengan teori TQM yang menekankan fokus pada kepuasan pelanggan melalui optimalisasi daya saing melalui kualitas produk dan layanan yang berdampak pada kinerja bisnis. Kualitas layanan juga berpengaruh signifikan terhadap kepuasan pelanggan fashion Muslim. Temuan lain dalam penelitian ini menunjukkan adanya pengaruh signifikan secara simultan dari variabel Etika Pemasaran Islam dan Kualitas Layanan terhadap Kepuasan Pelanggan. Hasil penelitian ini dapat menjadi referensi bagi pelaku bisnis online untuk lebih meningkatkan etika dan kualitas layanan guna meningkatkan bisnis.
EMPOWERING RURAL COMMUNITIES THROUGH AGRICULTURAL TRANSFORMATION: A CASE STUDY IN BONDOWOSO Rahma, Siti Habibatur; Mondir, Mohamad
International Conference on Humanity Education and Society (ICHES) Vol. 4 No. 1 (2025): The 4rd International Conference on Humanity Education and Society (ICHES)
Publisher : FORPIM PTKIS ZONA TAPAL KUDA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Food security is an important issue in agriculture-based rural development in Indonesia. This study focuses on the empowerment of the community of Sukosari Kidul Village, Sumberwringin Subdistrict, Bondowoso Regency through a food security program. The study aims to analyze how the program is implemented and what factors determine its success. This research uses a descriptive qualitative method with a literature review approach, data was obtained from journals, books, policy documents, and relevant news articles. The results indicate that the program's success is determined by the synergy between the village government, farmer groups, and community leaders. The activities carried out include the construction of farm access roads and the provision of food storage facilities, supported by funding from the state budget. empowering process was carried out in a participatory manner, from planning to evaluation, which ultimately had a positive impact on community welfare and the sustainability of the agricultural sector. This study emphasizes the importance of a collaborative approach in building food security at the village level.
The Effect of Islamic Marketing Mix, Service Quality and Product Quality on Consumer Loyalty of Microfinance Institution: Does Perceived Value act as mediator? Mondir, Mohamad; Rahma, Siti Habibatur
International Conference on Islamic Economic (ICIE) Vol. 3 No. 1 (2024): April
Publisher : Sekolah Tinggi Agama Islam Darul Ulum Banyuanyar Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58223/icie.v3i1.313

Abstract

The competition among financial institutions for customers is fierce. Moreover, the majority of people in Indonesia prefer giant financial institutions that are considered more competent and safe in their financial affairs. This makes some microfinance institutions such as BMT NU East Java have to try very hard in getting customers. BMT NU East Java must formulate the right strategy to get new customers and make customers loyal. This research aims to gain a great understanding on how consumer is loyal to microfinance institution and which one from Islamic marketing mix, service quality, product quality and perceived value, became variable that influence consumer loyalty. The research is quantitative research and conduct at BMT NU Jawa Timur. The data is collected from 200 consumer of BMT NU. This study is quantitative research with 200 BMT NU Jawa Timur customer samples. It uses non-probability sampling and the Data collected will be analyzed with the help of SPSS software to get statistical techniques for correlation and regression (validity test, reliability test, classic assumption test, path analysis, t-test, trimming test. The result shows that service quality and product quality were variable which most affect consumer loyalty. Perceived value also can mediate Islamic Marketing mix, service quality, and product quality variables on customer loyalty. In this case, the loyalty of consumer can be created with giving more responsiveness and empathy to consumer. It also can be created with great reliability and performance that exist in the microfinance product. The results of this research can be applied by BMT NU East Java by strengthening services and financial products to gain customer trust. This research can be a reference for other researchers who want to research Islamic microfinance by providing additional variables and different points of view
The Effect of Islamic Marketing Mix towards Costumer Loyalty and Customer Satisfaction on Shopee Millennial Muslim Syafi'i, Moch; Mondir, Mohamad; Zikwan, M.; Anwar, Zainul
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 3 (2023): JIEI : Vol.9, No.3, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i3.9685

Abstract

The improvement of internet creates many e-commerce in Indonesia. E-commerce became a receptacle for millennial generation who want to buy goods and services online. In Indonesia, Shopee is e-commerce that has become market leader. Shopee is using Islamic marketing mix to maintain its position in Indonesian market. The purpose from this research is to analyze the influence of Islamic marketing mix (product, price, place, promotion, process, people and physical evidence) on customer loyalty towards customer satisfaction. This research is quantitative research. The sampling technique used is random sampling and convenience sampling. Skala Likert will be used for measuring the data collected. There are 159 samples from millennial Muslims in Jember for this research. The data that has been collected will be analyzed using path analysis. The result indicated that product, place, promotion, and people significantly affect customer satisfaction while price, process, and physical evidence are not significant. Product, promotion, and physical evidence also have substantial effects on customer loyalty while price, place, process, and people are not. Customer satisfaction also has no significant effect on customer loyalty. The result also shows that customers cannot mediate product, price, place, promotion, process, people, and physical evidence towards customer loyalty.
Co-Authors Imrohatul Hasanah Rahma, Siti Habibatur Siti Habibatur Rahma Syafi'i, Moch Zainul Anwar Zikwan, M.