Ferdiansyah, Muhammad Yuda
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Strategi Pemasaran Digital Ngetekwan Pempek: Studi Kualitatif Mengenai Dampak dan Efektivitasnya Hananto, Djoko; Ferdiansyah, Muhammad Yuda; Zulfa, Apriliana Nadilah; Septyarulloh, Israfnu; Fatimah, Andien Rezahara Ayu; Mu’az, Khadlan; Irawan, Andika
Journal of Economic, Management, Business, Accounting Sustainability Vol. 1 No. 3 (2024): Agustus 2024
Publisher : EL-EMIR Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/joembas.v1i3.40

Abstract

This research aims to analyze the digital marketing strategy of Ngetekwan-Pempek Products and to identify key factors that contribute to the success of digital marketing campaigns and examine the challenges and opportunities faced by Ngetekwan-Pempek in implementing digital marketing strategies. This research uses a qualitative descriptive approach. We carried out this research using the main approach, namely library research. On the other hand, the literature study method is used to collect, search and analyze relevant literature such as books, journals, and organize sources from articles and previous research reports. Based on data analysis and discussion, conclusions can be drawn from research regarding the digital marketing strategy of Ngetekwan-empek empek that: First, digital marketing strategies in this day and age are good and really help Ngetekwan-Pempek in terms of marketing because in this digital era it can help to increase sales figures through various platforms, one of which is Tiktok and other online food marketing. Second, implementing branding awareness in business development. Third, sales using Market Places such as Gofood, Shopeefood can make sales and profits easier
Mewujudkan Pengembangan Manajemen Perilaku Organisasi Untuk Sumber Daya Manusia Yang Kompeten Hananto, Djoko; Putri, Aulia Juniar; Fitria, Dela Amanda; Aliyaturrusydah, Firda; Ferdiansyah, Muhammad Yuda
Sharing: Journal of Islamic Economics Management and Business Vol. 3 No. 2 (2024): Desember 2024
Publisher : Program Studi Ekonomi Syariah Fakultas Agama Islam Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sharing.v3i2.30558

Abstract

This research covered various aspects of management such as recruitment and development but did not adequately explain how the effectiveness of each step was measured and evaluated empirically. The mismatch of teaching staff with needs and the lack of supervision were the main obstacles in the Madrasah, necessitating increased teacher training and stricter supervision. This research provided a comprehensive overview of organizational behavior management at Madrasah Ibtidaiyah (MI) Darussalam Pacet during the 2017/2018 academic year. The research successfully detailed the management steps implemented, from planning to evaluation, and identified relevant obstacles and solutions. It would have been more beneficial if the research also considered the perspectives of teachers and students regarding the changes implemented and their impact on performance and motivation. This research had significant competence in understanding and addressing the specific challenges occurring in the Madrasah.