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All Journal SainETIn Journal of Economic, Management, Business, Accounting Sustainability
Irawan, Andika
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Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering

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Strategi Pemasaran Digital Ngetekwan Pempek: Studi Kualitatif Mengenai Dampak dan Efektivitasnya Hananto, Djoko; Ferdiansyah, Muhammad Yuda; Zulfa, Apriliana Nadilah; Septyarulloh, Israfnu; Fatimah, Andien Rezahara Ayu; Mu’az, Khadlan; Irawan, Andika
Journal of Economic, Management, Business, Accounting Sustainability Vol. 1 No. 3 (2024): Agustus 2024
Publisher : EL-EMIR Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/joembas.v1i3.40

Abstract

This research aims to analyze the digital marketing strategy of Ngetekwan-Pempek Products and to identify key factors that contribute to the success of digital marketing campaigns and examine the challenges and opportunities faced by Ngetekwan-Pempek in implementing digital marketing strategies. This research uses a qualitative descriptive approach. We carried out this research using the main approach, namely library research. On the other hand, the literature study method is used to collect, search and analyze relevant literature such as books, journals, and organize sources from articles and previous research reports. Based on data analysis and discussion, conclusions can be drawn from research regarding the digital marketing strategy of Ngetekwan-empek empek that: First, digital marketing strategies in this day and age are good and really help Ngetekwan-Pempek in terms of marketing because in this digital era it can help to increase sales figures through various platforms, one of which is Tiktok and other online food marketing. Second, implementing branding awareness in business development. Third, sales using Market Places such as Gofood, Shopeefood can make sales and profits easier
Analisis Pemasangan Filter Pasif Single Tuned Untuk Mereduksi Harmonisa Pada Motor Listrik Satu Phasa Irawan, Andika; Zulfahri; Monice
SainETIn : Jurnal Sains, Energi, Teknologi, dan Industri Vol. 9 No. 1 (2024): SainETin
Publisher : Teknik Elektro Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/sainetin.v9i1.10913

Abstract

The use of a non-linear load in the form of a single-phase electric motor results in the emergence of harmonics in the electric power system. In improving the quality of power that decreases due to harmonics, equipment that can reduce harmonics is used, namely a harmonic filter. Harmonic filters that are often used are single tuned passive filters. The purpose of this study is to recognize and examine the effect of using a single tuned passive filter to perform harmonic reduction and then to simulate the installation of a single tuned passive filter through the use of the Matlab program, by comparing the effect of a single tuned passive filter with lead on the global reference IEC 61000-3-2 Class D. The research method is a simulation, starting from collecting data, measuring harmonics, filter modeling, and estimating filter parameters. The assessment is carried out on devices that use single-phase electric motors. From this measurement obtained a value of Total Harmonics of voltage (THDv) and value of Total Harmonics of current (THDi. The reference load and filter are simulated using the Matlab program. The results show that: (1) Assembling a single tuned passive filter, can reduce THDi by 68, 24% and THDv of 0.95% for the load of the washing machine, as well as THDi of 79.22% and THDv of 0.99% for the load of the water pump, (2) Assembly of a single tuned passive filter can reduce harmonics from the 3rd order to the 29 in accordance with the IEC 61000-3-2 Class D tolak ukurd, (3) The single tuned passive filter gets a reduction in the current Individual Harmonic value (IHDi) which is 19.2% for the washing machine load and 46.62% for the water pump load. Keywords: Harmonics, Single Tuned Passive Filter, THDi, THDv
Co-Authors Fatimah, Andien Rezahara Ayu Ferdiansyah, Muhammad Yuda Hananto, Djoko Monice Mu’az, Khadlan Septyarulloh, Israfnu Zulfa, Apriliana Nadilah Zulfahri, Zulfahri