Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Journal of Economic, Management, Business, Accounting Sustainability
Zulfa, Apriliana Nadilah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Pemasaran Digital Ngetekwan Pempek: Studi Kualitatif Mengenai Dampak dan Efektivitasnya Hananto, Djoko; Ferdiansyah, Muhammad Yuda; Zulfa, Apriliana Nadilah; Septyarulloh, Israfnu; Fatimah, Andien Rezahara Ayu; Mu’az, Khadlan; Irawan, Andika
Journal of Economic, Management, Business, Accounting Sustainability Vol. 1 No. 3 (2024): Agustus 2024
Publisher : EL-EMIR Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/joembas.v1i3.40

Abstract

This research aims to analyze the digital marketing strategy of Ngetekwan-Pempek Products and to identify key factors that contribute to the success of digital marketing campaigns and examine the challenges and opportunities faced by Ngetekwan-Pempek in implementing digital marketing strategies. This research uses a qualitative descriptive approach. We carried out this research using the main approach, namely library research. On the other hand, the literature study method is used to collect, search and analyze relevant literature such as books, journals, and organize sources from articles and previous research reports. Based on data analysis and discussion, conclusions can be drawn from research regarding the digital marketing strategy of Ngetekwan-empek empek that: First, digital marketing strategies in this day and age are good and really help Ngetekwan-Pempek in terms of marketing because in this digital era it can help to increase sales figures through various platforms, one of which is Tiktok and other online food marketing. Second, implementing branding awareness in business development. Third, sales using Market Places such as Gofood, Shopeefood can make sales and profits easier
Pengaruh Current Ratio, Return On Asset Dan Debt To Equity Ratio Terhadap Nilai Perusahaan Zulfa, Apriliana Nadilah; Hanifah, Azimah
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 08 (2026): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i08.2035

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh current ratio (CR), return on assets (ROA), dan debt to equity ratio (DER) terhadap nilai perusahaan pada perusahaan farmasi yang tercatat di Bursa Efek Indonesia (BEI) pada periode 2020 - 2024. Penelitian menggunakan pendekatan kuantitatif asosiatif dengan memanfaatkan data sekunder yang bersumber dari laporan keuangan perusahaan. Populasi penelitian mencakup 13 perusahaan farmasi yang terdaftar di BEI, sedangkan sampel penelitian terdiri atas 8 perusahaan yang dipilih melalui teknik purposive sampling berdasarkan kriteria tertentu. Analisis data dilakukan menggunakan regresi data panel dengan pendekatan model efek acak, yang ditentukan melalui Uji Chow dan Uji Hausman. Hasil penelitian menunjukkan bahwa current ratio dan debt to equity ratio berpengaruh positif signifikan terhadap nilai perusahaan, sedangkan return on assets berpengaruh positif tetapi tidak signifikan terhadap nilai perusahaan. Temuan ini diharapkan dapat menjadi bahan pertimbangan bagi manajemen dan investor dalam menilai kinerja keuangan perusahaan farmasi di Indonesia.
Co-Authors Djoko Hananto Fatimah, Andien Rezahara Ayu Ferdiansyah, Muhammad Yuda Hanifah, Azimah Irawan, Andika Mu’az, Khadlan Septyarulloh, Israfnu