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All Journal Journal of Trends Economics and Accounting Research Journal of Economic, Management, Business, Accounting Sustainability
Mu’az, Khadlan
Unknown Affiliation
Economics, Econometrics & Finance

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Strategi Pemasaran Digital Ngetekwan Pempek: Studi Kualitatif Mengenai Dampak dan Efektivitasnya Hananto, Djoko; Ferdiansyah, Muhammad Yuda; Zulfa, Apriliana Nadilah; Septyarulloh, Israfnu; Fatimah, Andien Rezahara Ayu; Mu’az, Khadlan; Irawan, Andika
Journal of Economic, Management, Business, Accounting Sustainability Vol. 1 No. 3 (2024): Agustus 2024
Publisher : EL-EMIR Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/joembas.v1i3.40

Abstract

This research aims to analyze the digital marketing strategy of Ngetekwan-Pempek Products and to identify key factors that contribute to the success of digital marketing campaigns and examine the challenges and opportunities faced by Ngetekwan-Pempek in implementing digital marketing strategies. This research uses a qualitative descriptive approach. We carried out this research using the main approach, namely library research. On the other hand, the literature study method is used to collect, search and analyze relevant literature such as books, journals, and organize sources from articles and previous research reports. Based on data analysis and discussion, conclusions can be drawn from research regarding the digital marketing strategy of Ngetekwan-empek empek that: First, digital marketing strategies in this day and age are good and really help Ngetekwan-Pempek in terms of marketing because in this digital era it can help to increase sales figures through various platforms, one of which is Tiktok and other online food marketing. Second, implementing branding awareness in business development. Third, sales using Market Places such as Gofood, Shopeefood can make sales and profits easier
Eksplorasi Kualitatif Pengambilan Keputusan Individu Dan Perilaku Organisasi Eltama, Naura Firyal; Saputri, Nisa Aulia Budi; Fatimah, Andien Rezahra Ayu; Mu’az, Khadlan; Ramadhani, Didhiet; Sari, Dinda Erliana; Julianto, Reza; Sunarti, Sunarti
Journal of Economic, Management, Business, Accounting Sustainability Vol. 1 No. 3 (2024): Agustus 2024
Publisher : EL-EMIR Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/joembas.v1i3.42

Abstract

This research aims to explore individual decision-making processes and organizational behavior, as well as understand the factors that influence these two aspects in an organizational context. Individual decision making is the process of selecting the best alternative from various existing options, while organizational behavior includes the interaction patterns and actions of organizational members in achieving common goals. The research method used is a qualitative method, involving in-depth interviews, participant observation, and narrative analysis. This research was conducted in several organizations with various structures and cultures, to get a comprehensive picture of how decisions are made and how organizational behavior is formed. The results show that individual decision making is influenced by a combination of rational and emotional factors, including cognitive biases, risk perception, and social pressure. In addition, organizational behavior is strongly influenced by organizational culture, hierarchical structure, and group dynamics. Factors such as communication, motivation, and leadership play an important role in influencing the behavior of organizational members. This research confirms the importance of a deep understanding of the decision-making process and organizational behavior to increase effectiveness and efficiency in achieving organizational goals. The results of this research can be a practical guide for organizational leaders in managing and leading their organizations better.
Profitabilitas dan Ukuran Perusahaan Terhadap Nilai Perusahaan Sub Sektor Makanan dan Minuman di Bursa Efek Indonesia Mu’az, Khadlan; Sutanti
Journal of Trends Economics and Accounting Research Vol 6 No 3 (2026): March 2026
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v6i3.2554

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh profitabilitas dan ukuran perusahaan terhadap nilai perusahaan pada subsektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia (BEI) periode 2020–2024. Profitabilitas diproksikan menggunakan Return on Assets (ROA), ukuran perusahaan diukur dengan logaritma natural total aset, sedangkan nilai perusahaan diproksikan dengan Price to Book Value (PBV). Penelitian ini menggunakan pendekatan kuantitatif dengan metode purposive sampling sehingga diperoleh 19 perusahaan sebagai sampel penelitian. Data dianalisis menggunakan regresi data panel dengan bantuan perangkat lunak EViews 13. Hasil penelitian menunjukkan bahwa profitabilitas berpengaruh positif dan signifikan terhadap nilai perusahaan, sedangkan ukuran perusahaan tidak berpengaruh signifikan. Secara simultan, profitabilitas dan ukuran perusahaan berpengaruh signifikan terhadap nilai perusahaan. Nilai koefisien determinasi menunjukkan bahwa model penelitian mampu menjelaskan variasi nilai perusahaan sebesar 16,26%, sementara sisanya dipengaruhi oleh faktor lain di luar model. Temuan ini mengindikasikan bahwa kinerja profitabilitas merupakan sinyal utama yang diperhatikan investor dalam menilai perusahaan subsektor makanan dan minuman.
Co-Authors Djoko Hananto Eltama, Naura Firyal Fatimah, Andien Rezahara Ayu Fatimah, Andien Rezahra Ayu Ferdiansyah, Muhammad Yuda Irawan, Andika Julianto, Reza Ramadhani, Didhiet Saputri, Nisa Aulia Budi Sari, Dinda Erliana Septyarulloh, Israfnu Sunarti Sutanti Zulfa, Apriliana Nadilah