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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Siber International Journal of Digital Business
Alfais Amin Darmawan
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health

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Analysis of Service Quality, Customer Satisfaction, Brand Image, and Market Share on Passenger Loyalty Alfais Amin Darmawan
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 1 (2024): (SIJDB) Siber International Journal of Digital Business (July - September 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i2.68

Abstract

Literature review articles related to the analysis of service quality, customer satisfaction, brand image and market share on ship passenger loyalty are scientific literature articles in the scope of marketing management science. The purpose of this study is to build a hypothesis regarding the influence between variables that can later be used for further research in the scope of marketing management. The approach used in this study is descriptive qualitative. The data collection technique uses literature studies. Data were obtained from previous studies that are relevant to this study and sourced from academic online media such as the Scopus Emerald Journal, Sage, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar and digital books. The results of this article are: 1) Service Quality affects Ship Passenger Loyalty; 2) Customer Satisfaction affects Ship Passenger Loyalty; 3) Brand Image affects Ship Passenger Loyalty; and 4) Market Share affects Ship Passenger Loyalty.
Determining Passenger Satisfaction on Passenger Ships: An Analysis of Excellent Service, Punctuality, and Infrastructure Alfais Amin Darmawan
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 4 (2025): (SIJDB) Siber International Journal of Digital Business (April - June 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i4.202

Abstract

The purpose of this literature review is to develop hypotheses regarding the influence between variables that can be used for further research in the field of marketing management. The article “Literature Review of Passenger Satisfaction Determinants: Analysis of Excellent Service, Punctuality, and Infrastructure” is a scientific article in the field of marketing management. The approach used in this literature review is descriptive qualitative. The data collection technique involves conducting a literature review or reviewing relevant previous articles. The data used in this descriptive qualitative approach were obtained from previous studies relevant to this study and sourced from academic online media such as Thomson Reuters Journal, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar, and digital reference books. The results of this literature review article are as follows: 1) Excellent service influences passenger satisfaction on passenger ships; 2) Punctuality influences passenger satisfaction on passenger ships; and 3) Infrastructure influences passenger satisfaction on passenger ships.
Socialization of Strategies for Building MSME Businesses by Following Digitalization Promotion Trends in a Village Primadi Candra Susanto; Olfebri Olfebri; Aang Gunawan; Basri Fahriza; Reza Fauzi Jaya Sakti; Agus Suhendra; Alfais Amin Darmawan; Rohana Sitanggang
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 4 (2025): Juli : ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i4.2180

Abstract

Micro,Small, and Medium Enterprises (MSMEs) are a vital pillar of the national economy, significantly contributing to employment, innovation, and regional economic development. However, in the ever-evolving digital era, many MSMEs have yet to optimally utilize digital promotional technologies and trends, leading to limited market reach and business growth. This community service activity aims to improve MSMEs' understanding and skills in building and developing their businesses through digital-based promotional strategies. The methods used in this activity include interactive outreach, hands-on training, and mentoring focused on the use of social media, online marketplaces, and other relevant digital platforms. The activity was conducted in collaboration with the MSME community using a participatory approach, enabling participants to actively engage in learning and directly apply the materials provided. The results of the activity indicate that participants showed a significant increase in knowledge and awareness regarding the importance of digital branding, designing attractive and effective promotional content, and utilizing various digital tools to expand market access. Additionally, many participants expressed greater confidence in managing digital platforms to promote their products and services independently. This increase in digital literacy is crucial in helping MSMEs remain competitive and adaptive to market changes brought about by technological advances. By equipping MSMEs with relevant digital promotion skills, this initiative contributes to the broader goal of supporting the growth of resilient, sustainable, and innovative small businesses. In the long term, such community-based empowerment efforts are expected to foster economic resilience and inclusiveness in the face of ongoing digital economic transformation.
Analysis of Logistics Distribution Channels in Goods Supply to Increase Sales Volume at Logistics Company Rahmat Hidayat; Euis Saribanon; Agus Suhendra; Suprihadi, Suprihadi; Alfais Amin Darmawan
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 1 (2024): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i1.2441

Abstract

A logistics company is a distribution channel company that provides goods delivery transportation through product packages. The problem raised in this thesis is the analysis of logistics distribution channels in the supply of goods to increase sales volume. This research aims to determine and analyze the distribution channels and sales levels of a logistics company and to determine the influence of distribution channels on the sales volume levels of a logistics company To solve the problem the author used two research methods, namely the data collection method and the data analysis method. The data collection method was carried out using questionnaires and the data analysis method used simple correlation and regression. From the results of the analysis, the author concludes that 78.7% of customers rate the distribution channels provided by logistics companies highly, and 78.3% of customers rate the level of sales volume provided by logistics companies correlation coefficient of 0.737 means that the influence of the distribution channel level on the level of sales volume is very high. The determining coefficient of 54.3% is determined by the distribution channel and the remaining 45.7% is influenced by other factors, the results of the t-test calculation, where ????count = 5.763 while ????????????????????e=1.701. So, ????count > ????????????????le or 5,763 > 1.701. This means that there is a positive and significant influence between distribution channels on the sales volume level of the logistics company. Keyword: Logistics, Transportation, Cargo, Distribution Channels, Sales.
Co-Authors Aang Gunawan Agus Suhendra Basri Fahriza Euis Saribanon, Euis OlFebri OlFebri Primadi Candra Susanto Raden Mohamad Herdian Bhakti Rahmat Hidayat Reza Fauzi Jaya Sakti Rohana Sitanggang