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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH International Journal of Economics Development Research (IJEDR) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Penkomi : Kajian Pendidikan dan Ekonomi Eastasouth Journal of Effective Community Services Jurnal Pengabdian Bukit Pengharapan PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Bakti Akademisi
Nasution, Lisa Elianti
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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PENGARUH KOMPETENSI DOSEN, KUALITAS PELAYANAN TENDIK DAN SARANA PRASARANA BELAJAR TERHADAP PRESTASI AKADEMIK MELALUI KEPUASAN MAHASISWA STIE EKA PRASETYA Nasution, Lisa Elianti
Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 8 No 1 (2025): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/pk.v8i1.2501

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kompetensi dosen, kualitas pelayanan tendik dan sarana prasarana belajar terhadap prestasi akademik melalui kepuasan mahasiswa STIE Eka Prasetya. Jumlah sampel dalam penelitian ini adalah 275 mahasiswa.Teknik analisis data menggunakan Structural Equational Modeling (SEM) menggunakan Smart-PLS. Hasil penelitian menunjukkan bahwa (1) Secara langsung kompetensi dosen berpengaruh secara signifikan terhadap prestasi akademik mahasiswa STIE Eka Prasetya. (2) Secara langsung kompetensi dosen berpengaruh secara signifikan terhadap kepuasan mahasiswa STIE Eka Prasetya. (3) Secara langsung kualitas pelayanan tendik berpengaruh secara signifikan terhadap prestasi akademik mahasiswa STIE Eka Prasetya. (4) Secara langsung kualitas pelayanan tendik berpengaruh secara signifikan terhadap kepuasan mahasiswa STIE Eka Prasetya. (5) Secara langsung sarana prasarana belajar berpengaruh secara signifikan terhadap prestasi akademik mahasiswa STIE Eka Prasetya. (6) Secara langsung sarana prasarana belajar berpengaruh secara signifikan terhadap kepuasan mahasiswa STIE Eka Prasetya. (7) Secara langsung kepuasan mahasiswa berpengaruh secara signifikan terhadap prestasi akademik mahasiswa STIE Eka Prasetya (8) Secara tidak langsung kompetensi dosen berpengaruh terhadap prestasi akademik melalui kepuasan mahasiswa STIE Eka Prasetya. (9) Secara tidak langsung kualitas pelayanan tendik berpengaruh terhadap prestasi akademik melalui kepuasan mahasiswa STIE Eka Prasetya. (10) Secara tidak langsung sarana prasarana belajar berpengaruh terhadap prestasi akademik melalui kepuasan mahasiswa STIE Eka Prasetya.
Empowering Pesantren Students with Financial Technology Literacy at Dayah Darul Hikmah, Aceh Besar Aqil, Atallah; Halim, Hendra; Mulana, Farid; Hamat, Zahri; Rezeki, Sri; Nasution, Lisa Elianti; Riyaldi, Muhammad Haris; Nizam, Ahmad; Fatahillah, Habib; Zahrani, Nazila
Jurnal Pengabdian Bakti Akademisi Vol 2, No 1 (2025): Jurnal Pengabdian Bakti Akademisi
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jpba.v2i1.44716

Abstract

Financial technology (fintech) has rapidly transformed the financial sector, yet many Islamic boarding schools (pesantren) still lack adequate financial literacy, limiting students' access to digital financial services. This community service program aims to enhance fintech literacy among pesantren students by introducing Shariah-compliant financial technologies and their applications in daily financial management. The method used is service learning, combining theoretical education and hands-on practice through interactive workshops and fintech application simulations. The results indicate a significant improvement in students understanding of digital financial services, including the use of Islamic e-wallets, peer-to-peer lending, and crowdfunding platforms. However, challenges such as limited digital infrastructure and misconceptions about fintech remain. This initiative highlights the importance of continuous fintech education in pesantren to prepare students for the digital economy while ensuring compliance with Islamic financial principles. Strengthening digital access and regulatory support will be crucial for sustaining fintech literacy in Islamic educational institutions.
PERAN KARANG TARUNA DALAM PEMBANGUNAN DAN PEMBERDAYAAN MASYARAKAT DI DESA LAU LEBAH KECAMATAN GUNUNG STEMBER KABUPATEN DAIRI Simbolon, Deliyanti; Afrida, Fenny; Nasution, Lisa Elianti; Setyorini, Dian
Jurnal Pengabdian Bukit Pengharapan Vol. 4 No. 1 (2024)
Publisher : LPPM Institut Teknologi dan Bisnis Kristen Bukit Pengarapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/jurdian.v4i2.421

Abstract

This community service is focused on a workshop on the role of youth organizations in community development and empowerment in Lau Lebah Village, Gunung Sitember District, Dairi Regency. The determination of this workshop was motivated by the lack of involvement and participation of youth organizations in village progress. In an effort to increase village progress through the role of youth organizations, activities are needed that encourage increased involvement of youth organizations to create something new, whether in the form of ideas or real work. One of the activities held in Lau Lebah Village, Gunung Sitember District, Dairi Regency was holding a workshop on the role of youth organizations. Procurement of this workshop activity also shows that the Village aims to create youth youth activities in Village development with ADD provided by the village. The output target that will be produced from this PKM is in the form of knowledge transfer regarding the role of youth organizations in village development which is implemented in Lau Bee village. Apart from that, it is also hoped that this PKM activity will be able to develop the development of Lau Lebah Village towards future progress. The method of implementing the activity is pre-implementation, observation and interviews by the team, implementation of the activity, post-implementation after the socialization event is carried out. The result of this activity is an increase in the role of youth organizations in development and empowerment. From the workshop activities, youth organizations and village officials realized the important role of youth organizations in improving organizational management to increase village progress
Driving Sales in the Platform Economy: The Role of Taste and Promotion in Chaipao Asiok Purchases through GrabFood Wijaya, Michael Kurniawan; Sinaga, Hommy Dorthy Ellyany; Nasution, Lisa Elianti
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 3 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i3.8073

Abstract

This study aims to examine the economic influence of taste and promotional strategies on consumer purchase decisions for Chaipao Asiok through the GrabFood application. As food delivery platforms become increasingly dominant in the digital economy, understanding key consumer drivers such as sensory experience (taste) and marketing efforts (promotion) is critical for business sustainability. The study population comprises all Chaipao Asiok consumers who ordered via the GrabFood application from 2020 to 2024. A total of 130 respondents were selected using purposive sampling. Data were collected through questionnaires, interviews, and documentation. The analytical method employed was multiple linear regression. The findings reveal that both taste and promotion have a positive and statistically significant impact on consumer purchase decisions. These results highlight the economic value of strategic flavor development and promotional engagement in enhancing consumer behavior within the food delivery ecosystem.
The Role of People's Business Credit (Kur) and The Use of E-Marketing For The Development of Msmes In Medan Deli District In Medan City Sujinny, Sujinny; Loo, Petrus; Nasution, Lisa Elianti
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 1 (2024): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i1.2513

Abstract

This research aims to find out whether People's Business Credit has an effect on the development of MSMEs in Medan Deli subdistrict in Medan City, to find out whether E-Marketing has an effect on the development of MSMEs in Medan Deli subdistrict in Medan City, and to find out whether People's Business Credit and E-Marketing have an effect on development of MSMEs in Medan Deli sub-district in Medan City. The type of data for this research is quantitative data. Data analysis techniques in this research are validity test, reliability test, descriptive statistics, classic assumption test (normality test, multicollinearity test, heteroscedasticity test), multiple linear regression analysis, hypothesis testing (t test, f test), and coefficient of determination. The results of this research state that the influence of people's business credit and e-marketing on the development of MSMEs in Medan Deli subdistrict in Medan City is shown by the results of multiple linear regression analysis which means that the variables of people's business credit and e-marketing together have an influence on the development of MSMEs in Medan district. Deli in Medan City.
Karang Taruna Human Resource Competency Development Through Soft Skills and Digital Literacy Training in Pematang Johar Village Nasution, Lisa Elianti; Bao Giang, Phan; Kanchanawongpaisan, Sipnarong; Abd.Rashid, Muhammad Hafiz; Halim, Hendra; Amri, Khoirul; Irawan, Dedi
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.512

Abstract

This community service program was carried out to answer the issue of lack of soft skills and digital literacy competencies among members of the Pematang Johar Village Youth Organization, which has an impact on the suboptimal role of youth in social activities and village development. The focus of this service is to increase communication capacity, leadership, teamwork, and the ability to utilize digital technology. The activity aims to empower youth through strengthening personal and organizational competencies. The methods used are participatory action research (PAR) and practice-based participatory training, which are carried out through soft skills sessions, basic digital literacy, advanced digital literacy, and technical assistance. The results of the activity showed a significant increase in the communication skills, leadership, and digital skills of the participants, the formation of a digital creative team, and the improvement of the organizational culture of Karang Taruna. This program has succeeded in encouraging youth as agents of social change in the village.
The Role of Innovation Capability and Human Resource Management in Realizing Competitive Advantage: Case Study at Angliss Bakehouse Medan City Capreli, Fernando; Nasution, Lisa Elianti
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.346

Abstract

This research aims to analyze the role of innovation capability and human resource management in realizing Angliss Bakehouse's competitive advantage in Medan City. The quantitative research method with the Structural Equation Modeling approach based on Partial Least Squares (SEM-PLS) was applied to 100 consumer respondents through incidental sampling techniques. The results of the analysis showed that innovation capability had a positive and significant effect on competitive advantage with a path coefficient of 0.335 (p=0.021) and an effect size of f² of 0.143, although it was relatively weak. Meanwhile, human resource management exerted a stronger influence with a path coefficient of 0.554 (p < 0.001) and f² of 0.390. The two variables together explain the 71.7 % variation in competitive advantage (R²=0.717, Q²=0.677), confirming the model's predictive relevance. These findings indicate that innovation needs to be supported by effective HR practices for the consistent implementation of new ideas. The practical implications of this research prompted Angliss Bakehouse to strengthen its R&D team, develop structured training modules, and integrate R&D and HR functions. In addition, the digitization of operational and marketing processes, as well as the implementation of an open innovation framework are proposed as strategies to strengthen the competitive base and encourage sustainable business growth.
Integration of Green Innovation and Utilization of Digital Technology to Achieve Sustainable Competitive Advantage for Haseda Herbal Products in Medan City: Integrasi Inovasi Hijau dan Pemanfaatan Teknologi Digital untuk Mewujudkan Keunggulan Bersaing Berkelanjutan Produk Herbal Haseda di Kota Medan Kesuma Wijaya, Octaviona; Nasution, Lisa Elianti
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.369

Abstract

This study aims to analyze the role of green innovation and the use of digital technology in achieving sustainable competitive advantage for Haseda herbal products manufactured by PT. Amanah Berkah Kencana in Medan. Growing public awareness of healthy lifestyles and a preference for natural products presents both opportunities and challenges for the herbal industry, which must be able to compete in an increasingly competitive market. This study uses a quantitative approach by distributing questionnaires to 100 Haseda consumers in Medan City, selected through purposive sampling. The data were analyzed using SPSS with stages of validity testing, reliability testing, classical assumption testing, and multiple linear regression analysis. The results showed that green innovation (X1) and the use of digital technology (X2) had a positive and significant effect on sustainable competitive advantage (Y). The use of digital technology has a more dominant influence (β = 0.474; sig. = 0.000) than green innovation (β = 0.234; sig. = 0.010). Simultaneously, both variables are able to explain 40.3% of the variation in sustainable competitive advantage. These findings confirm that the integration of green innovation with effective digitalization strategies is key to strengthening image, expanding market reach, and ensuring the sustainability of herbal product competitiveness amid increasingly fierce competition.
PENINGKATAN KINERJA, DAN KEBERLANJUTAN UMKM MELALUI INOVASI DIGITAL EKONOMI DAN KEUANGAN HIJAU BERBASIS ESG Afrida, Fenny; Nasution, Lisa Elianti
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4860

Abstract

Abstract: Digital economic innovations such as the internet, smartphones, and other technological applications can facilitate the collection, storage, and analysis of various information in the economic world, especially for every Micro, Small, and Medium Enterprise (MSME) actor in transforming their entrepreneurial processes. Many MSME actors find it difficult to maintain their businesses. This is because they are unable to compete with MSME actors carried out by the younger generation. The purpose of this study is to examine the impact of digital innovations in the economy and ESG-based green finance in improving the performance and sustainability of MSMEs in Medan Tembung. The research methodology used is a purposive sampling technique. This type of research is causal research. The data analysis model used is SEM-PLS. Data sources are primary and secondary data. Overall, the results of this study show that Digital Innovation, Green Finance, and ESG Implementation are important factors that influence the performance and sustainability of MSMEs. ESG is proven to be an intervening variable that strengthens the relationship between the independent and dependent variables, while MSME performance is proven to be a bridge to MSME sustainability. Thus, the results of this study confirm that the sustainability of MSMEs depends not only on financial aspects, but also on their ability to digitally transform, access green financing, and integrate ESG practices into every line of their business.Keyword: Performance Improvement; MSMEs; Digital Economy Innovation; Green Finance; ESGAbstrak: Inovasi digital ekonomi seperti internet, smartphone, dan aplikasi teknologi lainnya dapat mempermudah dalam mengumpulkan, menyimpan, dan menganalisis berbagai informasi dalam dunia ekonomi khususnya bagi setiap pelaku Usaha Mikro Kecil dan Menengah (UMKM) dalam mengubah proses kewirausahaannya. Banyak pelaku UMKM yang merasa kesulitan untuk bisa mempertahankan usaha mereka. Hal ini disebabkan karena mereka kalah bersaing dengan pelaku UMKM yang dilakukan oleh genarasi muda. Tujuan penelitian ini untuk melihat dampak dari inovasi digital ekonomi dan keuangan hijau berbasis ESG dalam meningkatkan kinerja dan keberlanjutan UMKM di Medan Tembung. Metodologi penelitian yang digunakan dengan teknik purposive sampling. Jenis penelitian ini merupakan penelitian kausalitas. Model analisis data yang digunakan yaitu SEM-PLS. Sumber data berupa data primer dan sekunder. Secara keseluruhan, hasil penelitian ini memperlihatkan bahwa Inovasi Digital, Keuangan Hijau, dan Penerapan ESG adalah faktor penting yang memengaruhi kinerja dan keberlanjutan UMKM. ESG terbukti menjadi variabel intervening yang memperkuat hubungan antar variabel independen dan dependen, sementara kinerja UMKM terbukti menjadi jembatan menuju keberlanjutan UMKM. Dengan demikian, hasil penelitian ini menegaskan bahwa keberlanjutan UMKM bukan hanya bergantung pada aspek finansial, tetapi juga pada kemampuan UMKM untuk bertransformasi secara digital, mengakses pembiayaan hijau, dan mengintegrasikan praktik ESG dalam setiap lini usahanya.Kata kunci: Penigkatan Kinerja; UMKM; Inovasi Digital Ekonomi; Keuangan Hijau; ESG
Co-Authors Abd.Rashid, Muhammad Hafiz Afrida, Fenny Amri, Khoirul Aqil, Atallah Bao Giang, Phan Capreli, Fernando dedi irawan Farid Mulana Fatahillah, Habib Halim, Hendra Kanchanawongpaisan, Sipnarong Kesuma Wijaya, Octaviona Muhammad Haris Riyaldi, Muhammad Haris Nizam, Ahmad Petrus Loo Setyorini, Dian Simbolon, Deliyanti Sinaga, Hommy Dorthy Ellyany Sri Rezeki Sujinny, Sujinny Wijaya, Michael Kurniawan Zahrani, Nazila Zahri Hamat