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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH International Journal of Economics Development Research (IJEDR) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Pengabdian Bukit Pengharapan Jurnal Pengabdian Bakti Akademisi
Nasution, Lisa Elianti
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Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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Empowering Pesantren Students with Financial Technology Literacy at Dayah Darul Hikmah, Aceh Besar Aqil, Atallah; Halim, Hendra; Mulana, Farid; Hamat, Zahri; Rezeki, Sri; Nasution, Lisa Elianti; Riyaldi, Muhammad Haris; Nizam, Ahmad; Fatahillah, Habib; Zahrani, Nazila
Jurnal Pengabdian Bakti Akademisi Vol 2, No 1 (2025): Jurnal Pengabdian Bakti Akademisi
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jpba.v2i1.44716

Abstract

Financial technology (fintech) has rapidly transformed the financial sector, yet many Islamic boarding schools (pesantren) still lack adequate financial literacy, limiting students' access to digital financial services. This community service program aims to enhance fintech literacy among pesantren students by introducing Shariah-compliant financial technologies and their applications in daily financial management. The method used is service learning, combining theoretical education and hands-on practice through interactive workshops and fintech application simulations. The results indicate a significant improvement in students understanding of digital financial services, including the use of Islamic e-wallets, peer-to-peer lending, and crowdfunding platforms. However, challenges such as limited digital infrastructure and misconceptions about fintech remain. This initiative highlights the importance of continuous fintech education in pesantren to prepare students for the digital economy while ensuring compliance with Islamic financial principles. Strengthening digital access and regulatory support will be crucial for sustaining fintech literacy in Islamic educational institutions.
PERAN KARANG TARUNA DALAM PEMBANGUNAN DAN PEMBERDAYAAN MASYARAKAT DI DESA LAU LEBAH KECAMATAN GUNUNG STEMBER KABUPATEN DAIRI Simbolon, Deliyanti; Afrida, Fenny; Nasution, Lisa Elianti; Setyorini, Dian
Jurnal Pengabdian Bukit Pengharapan Vol. 4 No. 1 (2024)
Publisher : LPPM Institut Teknologi dan Bisnis Kristen Bukit Pengarapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/jurdian.v4i2.421

Abstract

This community service is focused on a workshop on the role of youth organizations in community development and empowerment in Lau Lebah Village, Gunung Sitember District, Dairi Regency. The determination of this workshop was motivated by the lack of involvement and participation of youth organizations in village progress. In an effort to increase village progress through the role of youth organizations, activities are needed that encourage increased involvement of youth organizations to create something new, whether in the form of ideas or real work. One of the activities held in Lau Lebah Village, Gunung Sitember District, Dairi Regency was holding a workshop on the role of youth organizations. Procurement of this workshop activity also shows that the Village aims to create youth youth activities in Village development with ADD provided by the village. The output target that will be produced from this PKM is in the form of knowledge transfer regarding the role of youth organizations in village development which is implemented in Lau Bee village. Apart from that, it is also hoped that this PKM activity will be able to develop the development of Lau Lebah Village towards future progress. The method of implementing the activity is pre-implementation, observation and interviews by the team, implementation of the activity, post-implementation after the socialization event is carried out. The result of this activity is an increase in the role of youth organizations in development and empowerment. From the workshop activities, youth organizations and village officials realized the important role of youth organizations in improving organizational management to increase village progress
Driving Sales in the Platform Economy: The Role of Taste and Promotion in Chaipao Asiok Purchases through GrabFood Wijaya, Michael Kurniawan; Sinaga, Hommy Dorthy Ellyany; Nasution, Lisa Elianti
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 3 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i3.8073

Abstract

This study aims to examine the economic influence of taste and promotional strategies on consumer purchase decisions for Chaipao Asiok through the GrabFood application. As food delivery platforms become increasingly dominant in the digital economy, understanding key consumer drivers such as sensory experience (taste) and marketing efforts (promotion) is critical for business sustainability. The study population comprises all Chaipao Asiok consumers who ordered via the GrabFood application from 2020 to 2024. A total of 130 respondents were selected using purposive sampling. Data were collected through questionnaires, interviews, and documentation. The analytical method employed was multiple linear regression. The findings reveal that both taste and promotion have a positive and statistically significant impact on consumer purchase decisions. These results highlight the economic value of strategic flavor development and promotional engagement in enhancing consumer behavior within the food delivery ecosystem.
The Role of People's Business Credit (Kur) and The Use of E-Marketing For The Development of Msmes In Medan Deli District In Medan City Sujinny, Sujinny; Loo, Petrus; Nasution, Lisa Elianti
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 1 (2024): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i1.2513

Abstract

This research aims to find out whether People's Business Credit has an effect on the development of MSMEs in Medan Deli subdistrict in Medan City, to find out whether E-Marketing has an effect on the development of MSMEs in Medan Deli subdistrict in Medan City, and to find out whether People's Business Credit and E-Marketing have an effect on development of MSMEs in Medan Deli sub-district in Medan City. The type of data for this research is quantitative data. Data analysis techniques in this research are validity test, reliability test, descriptive statistics, classic assumption test (normality test, multicollinearity test, heteroscedasticity test), multiple linear regression analysis, hypothesis testing (t test, f test), and coefficient of determination. The results of this research state that the influence of people's business credit and e-marketing on the development of MSMEs in Medan Deli subdistrict in Medan City is shown by the results of multiple linear regression analysis which means that the variables of people's business credit and e-marketing together have an influence on the development of MSMEs in Medan district. Deli in Medan City.
PENINGKATAN KINERJA, DAN KEBERLANJUTAN UMKM MELALUI INOVASI DIGITAL EKONOMI DAN KEUANGAN HIJAU BERBASIS ESG Afrida, Fenny; Nasution, Lisa Elianti
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4860

Abstract

Abstract: Digital economic innovations such as the internet, smartphones, and other technological applications can facilitate the collection, storage, and analysis of various information in the economic world, especially for every Micro, Small, and Medium Enterprise (MSME) actor in transforming their entrepreneurial processes. Many MSME actors find it difficult to maintain their businesses. This is because they are unable to compete with MSME actors carried out by the younger generation. The purpose of this study is to examine the impact of digital innovations in the economy and ESG-based green finance in improving the performance and sustainability of MSMEs in Medan Tembung. The research methodology used is a purposive sampling technique. This type of research is causal research. The data analysis model used is SEM-PLS. Data sources are primary and secondary data. Overall, the results of this study show that Digital Innovation, Green Finance, and ESG Implementation are important factors that influence the performance and sustainability of MSMEs. ESG is proven to be an intervening variable that strengthens the relationship between the independent and dependent variables, while MSME performance is proven to be a bridge to MSME sustainability. Thus, the results of this study confirm that the sustainability of MSMEs depends not only on financial aspects, but also on their ability to digitally transform, access green financing, and integrate ESG practices into every line of their business.Keyword: Performance Improvement; MSMEs; Digital Economy Innovation; Green Finance; ESGAbstrak: Inovasi digital ekonomi seperti internet, smartphone, dan aplikasi teknologi lainnya dapat mempermudah dalam mengumpulkan, menyimpan, dan menganalisis berbagai informasi dalam dunia ekonomi khususnya bagi setiap pelaku Usaha Mikro Kecil dan Menengah (UMKM) dalam mengubah proses kewirausahaannya. Banyak pelaku UMKM yang merasa kesulitan untuk bisa mempertahankan usaha mereka. Hal ini disebabkan karena mereka kalah bersaing dengan pelaku UMKM yang dilakukan oleh genarasi muda. Tujuan penelitian ini untuk melihat dampak dari inovasi digital ekonomi dan keuangan hijau berbasis ESG dalam meningkatkan kinerja dan keberlanjutan UMKM di Medan Tembung. Metodologi penelitian yang digunakan dengan teknik purposive sampling. Jenis penelitian ini merupakan penelitian kausalitas. Model analisis data yang digunakan yaitu SEM-PLS. Sumber data berupa data primer dan sekunder. Secara keseluruhan, hasil penelitian ini memperlihatkan bahwa Inovasi Digital, Keuangan Hijau, dan Penerapan ESG adalah faktor penting yang memengaruhi kinerja dan keberlanjutan UMKM. ESG terbukti menjadi variabel intervening yang memperkuat hubungan antar variabel independen dan dependen, sementara kinerja UMKM terbukti menjadi jembatan menuju keberlanjutan UMKM. Dengan demikian, hasil penelitian ini menegaskan bahwa keberlanjutan UMKM bukan hanya bergantung pada aspek finansial, tetapi juga pada kemampuan UMKM untuk bertransformasi secara digital, mengakses pembiayaan hijau, dan mengintegrasikan praktik ESG dalam setiap lini usahanya.Kata kunci: Penigkatan Kinerja; UMKM; Inovasi Digital Ekonomi; Keuangan Hijau; ESG
Enhancing Consumer Purchase Decisions: The Role of Servicescape, Content Marketing, and Experiential Marketing in Urban Street Food Businesses Sagala, Alda Claudia; Afrizal, Afrizal; Nasution, Lisa Elianti; Manik, Desma Erica Maryati
International Journal of Economics Development Research (IJEDR) Vol. 7 No. 2 (2026): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v7i2.11109

Abstract

The café business in Medan is rapidly growing, but increasing competition demands greater innovation in attracting consumers. Warkop & Fresh Milk Kakilima has experienced a decline in sales from 2021 to 2025, indicating a decrease in consumer purchase decisions. This is suspected to be influenced by suboptimal servicescape, content marketing, and experiential marketing, as supported by pre-survey results showing consumer dissatisfaction. Therefore, this study aims to analyze the influence of these three variables on consumer purchase decisions. The population in this study includes all consumers visiting Warkop & Fresh Milk Kakilima, whose exact number cannot be determined. Considering the uncertainty of the population size and the fluctuation of visiting consumers, the sample size was determined based on Hair’s recommendation. Therefore, the researcher decided to use 170 respondents as the research sample. The sampling technique applied is accidental sampling, which involves selecting respondents who are encountered by chance and are willing to participate. Based on the research results, it can be concluded that partially, servicescape, content marketing, and experiential marketing each have a positive and significant influence on purchase decisions at Warkop & Fresh Milk Kakilima Medan, as indicated by the t-value being greater than the t-table value. In addition, simultaneously, these three variables also have a significant effect on purchase decisions, as evidenced by the F-value being greater than the F-table value.
Co-Authors Afrida, Fenny Afrizal Afrizal Aqil, Atallah Farid Mulana Fatahillah, Habib Halim, Hendra Manik, Desma Erica Maryati Muhammad Haris Riyaldi, Muhammad Haris Nizam, Ahmad Petrus Loo Sagala, Alda Claudia Setyorini, Dian Simbolon, Deliyanti Sinaga, Hommy Dorthy Ellyany Sri Rezeki Sujinny, Sujinny Wijaya, Michael Kurniawan Zahrani, Nazila Zahri Hamat