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All Journal Indonesian Journal of Cultural and Community Development House of Wisdom: Journal on Library and Information Sciences
Abadi , Totok Wahyu
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Humanities Languange, Linguistic, Communication & Media Social Sciences

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Billboard Media as Public Communication for Mudik Gratis Participation: Media Billboard sebagai Sarana Komunikasi Publik untuk Partisipasi dalam Program Mudik Gratis Wicaksono, Hendra Setia Budi; Abadi , Totok Wahyu
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 3: Oktober
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i3.262

Abstract

General Background: Public communication plays a vital role in disseminating government programs to citizens, particularly in campaigns that promote social participation. Specific Background: The East Java Provincial Transportation Agency utilized billboard media to inform the public about the 2023 “Mudik Gratis” (Free Homecoming) program, aiming to ensure safety and accessibility during the annual exodus period. Knowledge Gap: Despite technological advancements and the proliferation of digital media, the continued relevance and effectiveness of traditional billboards in influencing public behavior remain underexplored. Aims: This study investigates the effectiveness of billboards as a medium of public communication in enhancing community participation in the “Mudik Gratis 2023” program. Results: Using qualitative methods with purposive sampling of respondents aged 17–30 years, findings reveal that billboards remain effective in conveying clear, persuasive messages, particularly to audiences less engaged with digital media. Respondents acknowledged that the content was easily understandable and increased their enthusiasm to participate. Novelty: The study highlights that traditional outdoor media maintain communicative power in the digital era when strategically designed and placed. Implications: These findings emphasize the importance of integrating traditional and digital communication strategies in public service campaigns to maximize outreach and citizen engagement. Highlights: Billboard media remains effective for public information dissemination in the digital era. Clear design and strategic placement enhance audience understanding and engagement. Integration of traditional and digital media strengthens government communication outreach. Keywords: Effectiveness, Billboard, Public Communication, Community Participation
Co-Authors Achmad Junaidi, Achmad Afifah, Jihan Alifia Agustin, Selly Aldaffa , Moch. Akira Putra Adista Pratama Amalia , Fara Putri Amar, Muhammad Ardina, Navira Vriska Berlina, Yusita Setya Damayanti, Lutfia Putri Ghafiansya, Firdan Isya Gimnastiar, Ahmad Hadi, Bintang Khalishah Hafidloh, Nurul Lesmana, Dimas Bayu Putra Marsudi Marsudi Nikmah, Hadiyatun Octavianto , Rozzy Aditya Puspitasari Puspitasari Rositah, Nila Dwi Noor Sabila, Amelia Hidayatus Safaras, Syahmi Safira, Tazkiyah Azmi Salsabila, Chorida Fara Saputra , Muhammad Rizky Satrio Wicaksono Shakinah, Shaffira Bella Shobich , Achmad Usaifani, Nuris Shofa Wicaksono, Hendra Setia Budi Wijayanti, Novita Fitri