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Unggul Kustiawan
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Strategic Planning and Human Capital Plan In PT Recycled Paper Hub Novie Nurliadi Pratiwi; Rhian Indradewa; Tantri Yanuar Syah; Unggul Kustiawan
Dinasti International Journal of Digital Business Management Vol. 5 No. 4 (2024): Dinasti International Journal of Digital Business Management (June - July 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i4.2818

Abstract

Recycled Paper Hub is a business unit mainly focus in processing recycled paper sorted from local collector who also act as supplier such as waste paper collected from traditional market, ex-packaging collected from home industry and household waste, etc. Recycled Paper Hub primary goal is to participate in the sustainable business by contributing to the economy of the surrounding community along with a commitment to maintaining a green environment. In order to achieve this goals, Recycled Paper Hub conduct business development strategy which include financial planning and projection. This study uses quantitative research methotds. Data collection technique used literature studies, interviews, and observations. Strategic planning was carried out until the long-term stage, according to the business strategy and lean business canvas model. Human capital planning was carried out with the stages of goals and objectives, corporate culture and values, organizational structure, human capital planning, and human capital cost projections.
Environmental Sustainability and The Demand For Recycled Paper: A Case Study of Production and Supply Chain Management at PT. Recycled Paper Hub in the B2B Industry Fachmi Firzandi Prima; Rhian Indradewa; Tantri Yanuar Rahmat Syah; Unggul Kustiawan
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 5 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v5i5.2304

Abstract

This paper aims to explore PT. Recycled Paper Hub's response to the increasing demand for recycled paper within the context of sustainable production management and supply chain management, with a focus on the B2B industry. The study encompasses an analysis of the company's practices in managing relationships with suppliers of recycled paper, enhancing operational efficiency, and mitigating environmental impacts from its operations. PT. Recycled Paper Hub, a B2B company specializing in processing recycled paper into bales, faces rising demand for its products. This article presents research findings on how the company addresses the growing market demand through the utilization of advanced production technology and the application of lean manufacturing methods to minimize waste. Furthermore, the research evaluates how PT. Recycled Paper Hub manages relationships with suppliers of recycled paper to ensure stable and high-quality supply. Strategic partnerships with suppliers of recycled paper are identified as key success factors in meeting increasing demand. The research findings indicate that the increased demand for bales of recycled paper not only reduces waste and emissions but also reinforces PT. Recycled Paper Hub's commitment to sustainability. These findings offer valuable insights for the paper industry and other companies seeking to adopt more sustainable business models.
Factors Affecting Brand Love and its Implications for Marketing Strategy: A Systematic Literature Review Ritta Setiyati; Rina Anindita; Unggul Kustiawan
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 1 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.1.08

Abstract

This research examines the concept of brand love, which is increasingly important in modern marketing strategies. The concept of brand love is defined as a strong emotional connection between consumers and brands. Brand love has a significant influence on consumer behavior, including brand loyalty, purchase intention, and positive communication such as word of mouth (WoM). Through a systematic literature review, this research identifies various factors that influence brand love, such as brand personality, brand fit, consumer experience, as well as brand loyalty and brand trust. The SLR process began with formulating research questions using the PICo method, followed by identification, screening, and eligibility of articles indexed in the Scopus database from 2014 to 2024. By applying the PRISMA approach, 40 articles were obtained that were suitable for review. The methodology used is systematic literature review (SLR) with SEM analysis as the dominant method. The results showed that brand love can increase customer retention and positive communication from consumers. In addition, factors such as social media marketing, brand personality fit, and corporate social responsibility can also influence brand love. Further research is needed to understand the factors that influence brand love and how brands can utilize them for more effective marketing strategies. The findings provide valuable insights for academics and practitioners in understanding the dynamics of the relationship between consumers and brands, and the implications for more effective marketing strategies. As such, brand love is not only a valuable asset for brands, but also serves as a key driver in creating mutually beneficial long-term relationships between brands and consumers. Keywords: brand love, brand loyalty, word of mouth, Brand Personality, Consumer Experience
Perencanaan Keuangan pada Bisnis Plan Budidaya Udang Vaname “The Ocean’s Finest Shrimp” Dwi Handoko; Dimas Angga Negoro; Unggul Kustiawan; Tantri Yanuar Rahmat Syah
AKUA: Jurnal Akuntansi dan Keuangan Vol. 4 No. 3 (2025): Juli 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/akua.v4i3.4790

Abstract

PT Anugerah Jaya Abadi is an innovative company that focuses on sustainable vannamei shrimp cultivation with international quality standards. Established in Kebumen Regency, Central Java, the company integrates advanced technology, modern cultivation practices, and a commitment to sustainability to meet the needs of the global market, especially the United States. With a vision to become a global leader in the innovative shrimp cultivation industry, the company is committed to providing premium quality products, superior services, and environmentally friendly solutions. The research was conducted using a descriptive research method. In this study, the technique used to collect research data was a questionnaire as an instrument to answer a series of questions or written statements to respondents. The cultivation of vannamei shrimp "The Ocean's Finest Shrimp" shows promising prospects with an attractive level of profitability. A disciplined financial strategy, market diversification, and innovation in production cost efficiency are essential to ensure business sustainability and growth. The results of this financial planning will also be a strategic reference in making investment decisions and business development in the future.
Eksplorasi Faktor Penentu Niat Beli Kembali melalui Aplikasi Online: Studi Kasus Konsumen Kopi Kenangan di Jakarta Avilla, Bobby Sulthan; Unggul Kustiawan
ARMADA : Jurnal Penelitian Multidisiplin Vol. 2 No. 8 (2024): ARMADA : Jurnal Penelitian Multidisplin, Agustus 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/armada.v2i8.1422

Abstract

Kenyamanan perlu diberikan kepada pelanggan dan sudah menjadi hal yang penting bagi perusahaan untuk meningkatkan niat beli kembali. Dalam industri Food and Beverage sudah berkembang menjadi pelayanan online dan pesan melalui aplikasi, mereka didorong agar menciptakan aplikasi yang nyaman agar mejadi pengalaman pelanggan yang baik pula. Tujuan dari penelitian ini adalah untuk mengeksplorasi pengaruh kenyamanan, nilai yang dirasakan dan kepuasan pelanggan terhadap niat beli kembali Kopi kenangan melalui aplikasi online nya. Populasi penelitian ini adalah masyarakat yang berdomisili di Jakarta. Sampel dalam penelitian ini sebanyak 120 orang. Teknik penentuan sampel menggunakan metode purposive sampling. Motode analisis data yang digunakan adalah analisis jalur melalui Partial Least Squares Structural Equation Model (PLS-SEM). Berdasarkan hasil pengujian data pada penelitian ini maka dapat disimpulkan bahwa kenyamanan berpengaruh positif terhadap niat beli kembali, kenyamanan berpengaruh positif terhadap nilai yang dirasakan, nilai yang dirasakan berpengaruh positif terhadap niat beli kembali, kepuasan pelanggan berpengaaruh positif terhadap niat beli kembali dan kenyamanan berpengaruh positif terhadap kepuasan pelanggan. Penelitian ini dapat digunakan untuk perusahaan F&B yang menggunakan aplikasi online sebagai sarana pemasaran produknya seperti Kopi kenangan. dapat memfokuskan untuk mengembangkan pengalaman berbelanja dengan menciptkan kenyamanan seperti kenyamanan dalam mengakses aplikasi, kenyamanan bertranksaksi dan kenyamanan dalam menjaga informasi pribadi konsumen.
Analisa Faktor Eksternal dan Perencanaan Pemasaran PT Nuno Care Post Partum Depression Pusat Perawatan Pasca Melahirkan Hariani Widyastuti; Dimas Angga Negoro; Unggul Kustiawan; Mohamad Reza Hilmy
Sehat Rakyat: Jurnal Kesehatan Masyarakat Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/sehatrakyat.v5i1.5021

Abstract

Globally, 1 in 8 mothers experience postpartum depression (PPD). In Indonesia, many postpartum mothers face various psychological conditions, such as postpartum stress, extreme fatigue, emotional disturbances, severe anxiety, loss of bonding with their baby, and changes in their lifestyle. This study aims to analyze in depth the external factors that influence the marketing planning of PT Nuno Care, a postpartum care center that focuses on postpartum depression management. A qualitative descriptive approach is used to understand the conditions and dynamics of the external environment that influence the company's marketing strategy. Data were collected through literature studies, interviews with management, and market observations aimed at capturing various aspects such as market conditions, industry competition, government regulations, and technological advances that continue to develop. This study emphasizes the importance of adaptation and responsiveness to changes in the external environment so that marketing strategies can be aligned with market needs and preferences. The results of the study indicate that marketing success is highly dependent on the company's ability to anticipate and utilize opportunities and overcome external threats. The recommendations provided aim to assist management in formulating and implementing effective, innovative, and sustainable marketing strategies to enhance competitiveness and support PT Nuno Care's long-term growth. Marketing strategies should be directed at increasing brand awareness regarding the importance of postpartum care services, optimizing digital marketing targeting new mothers and families as decision-makers, and strengthening partnerships with hospitals, maternity clinics, and healthcare professionals as primary referral sources.
Optimasi Kinerja Karyawan Sektor Konstruksi melalui Humble Leadership: Peran Mediasi OCB dan Employee Engagement Nelci Selan; Unggul Kustiawan
INSOLOGI: Jurnal Sains dan Teknologi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/insologi.v5i1.6969

Abstract

This study aims to examine the influence of Leader Humility on Job Satisfaction, Employee Engagement, Organizational Citizenship Behavior (OCB), and Employee Performance in construction companies located in Tangerang. The research approach used is quantitative with the Structural Equation Modeling (SEM) method. Data were collected through online questionnaires using Google Forms, which were distributed to 250 respondents working in various construction companies in Tangerang. Data analysis was conducted using SmartPLS 4.0 software to test the relationship between variables and the validity of the model. The results show that Leader Humility has a significant positive influence on Job Satisfaction, Employee Engagement, and OCB, which in turn contribute to improving Employee Performance. However, the research findings also show that Job Satisfaction does not have a direct influence on Employee Performance, although it plays a role in shaping extra work behavior through OCB and Employee Engagement. These findings provide important insights for managers and organizational leaders, that the implementation of Humble Leadership can be an effective strategy to improve overall employee performance, through increased engagement, satisfaction, and proactive behavior within the organization.
Co-Authors Avilla, Bobby Sulthan Dimas Angga Negoro Dwi Handoko Fachmi Firzandi Prima Hariani Widyastuti Indradewa, Rhian Mohamad Reza Hilmy Nelci Selan Novie Nurliadi Pratiwi Rina Anindita Ritta Setiyati Tantri Yanuar Rahmat Syah Tantri Yanuar Syah