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Siagian, Hanna Maria
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The Influence of Budgeting on Operational Efficiency in Seulawah Kupi Harahap, Lokot Muda; Fauzan, Itsqon Wafi; Siagian, Hanna Maria; Karnance, Sri Ningsi; Girsang, William
Economic: Journal Economic and Business Vol. 3 No. 3 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i3.695

Abstract

This study aims to determine and examine the effect of budgeting variables on operational efficiency in Seulawah Kupi. This research uses quantitative research methods. Data collection in this study was obtained through distributing questionnaires to employees and buyers at Seulawah Kupi. The sample in this study amounted to 100 respondents. The sampling technique used is non probability sampling. The data analysis used in this study used simple linear regression. The results of this study concluded that budgeting has no significant effect on operational efficiency, in the simple linear regression test results with a significance value of 0,924> 0,05. In the classic assumption test, the normality test found 0,056> 0,05 which means the data is normally distributed. Then in the homogeneity test, the sig value is 0,213> 0,05, which means that the data is homogeneous, and in the multicollinearity test, a tolerance value of 1,000> 0,100 and VIF 1,000 < 10,00 is found, which means that the effect of budgeting on operational efficiency in Seulawah Kupi does not occur Multicollinearity.
Emotional Branding dan Hubungannya dengan Loyalitas Konsumen: Studi Literatur Sienny, Sienny; Pitaloka, Dora; Amelia, Bella; Siagian, Hanna Maria
Indonesian Research Journal on Education Vol. 5 No. 6 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i6.3504

Abstract

Penelitian ini membahas emotional branding dan pengaruhnya terhadap loyalitas konsumen dalam konteks sosial budaya Indonesia. Dalam era digital saat ini, keputusan pembelian konsumen tidak hanya ditentukan oleh aspek fungsional seperti harga dan kualitas, tetapi juga oleh hubungan emosional yang tercipta antara konsumen dan merek. Melalui pendekatan kualitatif dengan metode studi literatur, penelitian ini menganalisis teori dan temuan dari berbagai sumber nasional maupun internasional untuk memahami bagaimana emotional branding dapat menciptakan keterikatan emosional yang berdampak pada loyalitas. Hasil kajian menunjukkan bahwa emotional branding menajdi strategi penting dalam membangun hubungan jangka panjang dengan konsumen melalui nilai keotentikan, empati, dan pengalaman merek yang menyeluruh. Dalam konteks budaya Indonesia yang kolektivis dan emosional, strategi ini terbukti efektif dalam memperkuat hubungan sosial antara merek dan konsumennya. Merek-merek lokal seperti Wardah, Kopi Kenangan, dan Scarlett berhasil menunjukkan bahwa loyalita dapat tumbuh dari kedekatan emosional dan kesamaan nilai. Dengan demikian, emotional branding bukan hanya alat promosi, tetapi juga saran membentuk identitas dan kepercayaan yang bekerlanjutan antara merek dan konsumen.
Co-Authors Amelia, Bella Fauzan, Itsqon Wafi Girsang, William Karnance, Sri Ningsi Lokot Muda Harahap, Lokot Muda Pitaloka, Dora Sienny, Sienny