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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Al-Zayn: Jurnal Ilmu Sosial & Hukum Pengertian: Jurnal Pendidikan Indonesia (PJPI)
Cindi Aulia
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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REGIONAL REVENUE AGENCY PUBLIC COMMUNICATION STRATEGY IN AN EFFORT TO INCREASE AWARENESS AND PUBLIC COMPLIANCE IN PAYING TAXES IN SERDANG BEDAGAI DISTRICT Cindi Aulia; Arifin Saleh
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.619

Abstract

The background of the research is effective communication as the key to providing public services for tax obligations. The purpose of this study is to determine and analyze the public communication strategy of Bapenda Serdang Bedagai Regency. The research method used in this study is a qualitative method. Data collection was carried out by interviewing 9 informants. Data analysis was carried out by means of reduction, data presentation and drawing conclusions. The results of the study indicate that: Bapenda's communication strategy in providing Public Services to the community in Serdang Bedagai Regency, through socialization activities that are intended to invite the audience, meaning that the approach used in conveying information aims to actively involve the community, electronic media such as Radio can help reach a wider audience Bapenda utilizes various communication channels, such as social media (Facebook and Instagram), print media (banners and brochures), electronic media (Sergai FM Local Radio) to reach a wider audience to provide information that the use of social media allows Bapenda to reach the younger generation and active internet users, while print and electronic media reach people who may be more comfortable with traditional formats. In addition, direct socialization activities provide opportunities for the community to interact and ask questions, thus creating a more open dialogue.
Co-Authors Arifin Saleh Asya Noor Adha Clara Ridha Nur Sinta Dewi Triesta Nabila Heru Ibrahim M. Pulungan Lusiawati Dwimega Utami Meisa Purnama Ayu Muhammad Alwi Nasution Nabila Pasya Aisyah Nabila Ratu Adelia Novyra Fitriany Karno Nur Halimah Parulian Siregar Putri Marwah Rafika Lestari Rizki Rahayu Siti Hajar Sukma Ayuningsih Sunariyo Sunariyo Syafnaldi