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All Journal Jurnal Manajemen Journal Of Human And Education (JAHE) Nomico
Firmannudin, Firmannudin
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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RELATIONSHIP BETWEEN PERFORMANCE EXPECTANCY AND BEHAVIORAL INTENTION: A SYSTEMATIC LITERATURE REVIEW Firmannudin, Firmannudin; Sartika, Dewi; Ayu Safitri, Fikta Novia; Parlina, Tika
Jurnal Manajemen Vol 12 No 3 (2024): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v12i3.1285

Abstract

The aim of this article is to analyze and comparing preview studies of relationship between performance expectancy and behavioral intention.
Strategi Pemasaran Berkelanjutan untuk Komunitas Pokdarwis dalam Mengelola Wisata Lokal di Samarinda, Kalimantan Timur Noorlitaria, Gusti; ZA, Saida Zainurossalamia; Firmannudin, Firmannudin; Rahmawati, Rahmawati; Asnawati, Asnawati
Journal Of Human And Education (JAHE) Vol. 5 No. 1 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i1.2246

Abstract

Pariwisata merupakan sektor yang memiliki potensi besar dalam mendorong pertumbuhan ekonomi lokal, namun tanpa strategi pemasaran yang efektif, pengelolaan destinasi wisata dapat mengalami stagnasi. Kelompok Sadar Wisata (Pokdarwis) di Samarinda masih menghadapi berbagai tantangan dalam pemasaran wisata, terutama dalam pemanfaatan media digital dan penerapan prinsip keberlanjutan. Program pengabdian ini bertujuan untuk meningkatkan kapasitas Pokdarwis melalui pelatihan pemasaran digital, pendampingan strategi branding destinasi, serta implementasi pemasaran berbasis keberlanjutan. Metode yang digunakan adalah participatory action research (PAR) yang melibatkan Pokdarwis secara aktif dalam seluruh tahapan kegiatan, mulai dari identifikasi masalah, pelatihan, pendampingan, hingga evaluasi. Hasil dari program ini menunjukkan peningkatan signifikan dalam pemahaman dan keterampilan anggota Pokdarwis dalam mengelola pemasaran wisata. Pre-test dan post-test yang dilakukan menunjukkan peningkatan rata-rata 70% dalam pemahaman pemasaran digital, serta peningkatan jumlah interaksi wisatawan dalam media sosial destinasi wisata sebesar 75% dalam dua bulan setelah pelatihan. Selain itu, penerapan strategi pemasaran berbasis keberlanjutan juga memberikan dampak positif, di mana 85% wisatawan menyatakan lebih sadar akan pentingnya menjaga lingkungan setelah mendapatkan edukasi dari materi promosi berbasis keberlanjutan. Dengan adanya hasil yang positif dari program ini, diharapkan wisata lokal di Samarinda dapat berkembang lebih profesional dan berkelanjutan. Pemerintah daerah dan pemangku kepentingan diharapkan dapat mendukung pengembangan lebih lanjut melalui pendanaan serta pelatihan berkelanjutan bagi komunitas Pokdarwis. Keberlanjutan dari program ini juga menjadi faktor utama dalam menjaga keseimbangan antara pertumbuhan ekonomi, pelestarian lingkungan, dan kesejahteraan sosial di sektor pariwisata lokal.Kata Kunci: Pokdarwis, pemasaran digital, branding destinasi, wisata berkelanjutan, strategi pemasaran, pariwisata lokal, media sosial, pengabdian masyarakat, Samarinda.
THE INFLUENCE OF FINTECH, SOCIAL MEDIA AND E-COMMERCE ON INCREASING UMKM INCOME IN BONTANG CITY, EAST KALIMANTAN sulaiman, sulaiman; Rahim, Abd; Pratama, Aditya; Firmannudin, Firmannudin
Jurnal Manajemen Vol 13 No 1 (2025): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v13i1.1561

Abstract

Abstract: MSMEs play a crucial role in Indonesia's economy, including in Bontang City, East Kalimantan. In the digital era, the use of financial technology (Fintech), social media, and e-commerce has the potential to increase MSME income. However, the effectiveness of each technology in supporting MSME growth remains unclear, necessitating further research. This study aims to analyze the impact of Fintech, social media, and e-commerce on the income growth of MSMEs in Bontang City and to identify the challenges faced in adopting digital technology. A quantitative research approach was used, employing a survey method with 393 MSME respondents in Bontang City. Multiple linear regression analysis was conducted to examine the relationship between Fintech, social media, e-commerce, and MSME income. The findings indicate that e-commerce has a positive and significant impact on MSME income growth. However, the use of Fintech and social media does not significantly contribute to increased MSME income. Although social media and Fintech are widely used by MSMEs, their effectiveness in boosting income remains limited. The primary barriers to digital technology adoption among MSMEs in Bontang City include low digital literacy, unequal access to technology, and a lack of understanding of effective digital marketing strategies. E-commerce has proven to be the most effective tool in increasing MSME income compared to Fintech and social media. Therefore, optimizing the use of Fintech and social media and improving digital literacy among MSME players are crucial. Government support in the form of training and digital infrastructure development is also necessary to accelerate MSME digital transformation in Bontang City.
The Effectiveness of Digital Marketing in Increasing Sales on E-Commerce in Indonesia Firmannudin, Firmannudin
Nomico Vol. 2 No. 8 (2025): Nomico - September
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/nfqde268

Abstract

This study aims to analyze the effectiveness of digital marketing in increasing sales in e-commerce in Indonesia. The background of the study is based on the increasing use of digital marketing strategies by business actors, but not all are able to experience a significant impact on sales results. This study used a descriptive qualitative method with data collection techniques such as in-depth interviews, observation, and documentation with e-commerce business actors, marketing managers, and consumers. Data analysis was conducted using the Miles and Huberman approach through data reduction, data presentation, and drawing conclusions. The results show that digital marketing strategies, specifically social media, SEO/SEM, and influencer marketing, have proven effective in increasing brand awareness and interaction with consumers. Significant sales increases are experienced by business actors who consistently implement these strategies, while MSMEs face obstacles such as limited resources, high advertising costs, and intense competition. Supporting factors for success include content creativity, utilization of analytical data, and direct interaction with consumers. This study confirms that the effectiveness of digital marketing is greatly influenced by the strategy, consistency, and capacity of business actors, as well as the need for ecosystem support for MSMEs to compete sustainably.
Co-Authors Aditya Pratama Asnawati Asnawati Ayu Safitri, Fikta Novia DEWI SARTIKA Noorlitaria, Gusti Rahim, Abd Rahmawati, Rahmawati Sulaiman Sulaiman Tika Parlina ZA, Saida Zainurossalamia