Risnawati, Ririn
Prodi Ilmu Komunikasi Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Muhammadiyah Cirebon

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ANALISIS SEMIOTIKA ROLAND BARTHES PESAN MORAL DALAM ISLAM PADA IKLAN AQUA: “SAMBUT KEBAIKAN RAMADHAN BERSAMA AQUA” DI INSTAGRAM PADA TAHUN 2021 Agustin, Cindi; Risnawati, Ririn; Yusron, Ahmad
Jurnal Komunikasi Pemberdayaan Vol 2 No 1 (2023): Juni
Publisher : Sekolah Tinggi Pembangunan Masyarakat Desa APMD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47431/jkp.v2i1.260

Abstract

Iklan Aqua: “Sambut Kebaikan Ramadhan Bersama Aqua” di instagram memiliki pesan dan maksud yang baik dalam penyampaiannya. Iklan dengan tema bulan Ramadhan ini memiliki pesan moral. Tujuan penelitian ini untuk mengetahui pesan moral yang ada pada iklan Aqua: “Sambut Kebaikan Ramadhan Bersama Aqua” di instagram melalui makna denotasi, makna konotasi, dan mitos dalam analisis semiotika menurut Roland Barthes. Metode penelitian yang digunakan adalah penelitian kualitatif dengan jenis penelitian analisis semiotika Roland Barthes, yang membagi  tanda menjadi makna denotasi, makna konotasi, dan mitos. Teknik pengumpulan data dilakukan dengan  observasi dan dokumentasi. Iklan yang menampilkan kehidupan penyanyi Raissa dalam beberapa periode waktu pada saat momen Ramadhan ini memiliki makna denotasi, konotasi dan mitos sebagai berikut: 1) Makna denotasi merupakan perjalanan setiap momen bulan Ramadhan yang selalu berbeda bersama Aqua; 2) Makna konotasinya yaitu waktu terus berjalan dan tidak akan terulang lagi, kesabaran, proses bekerja keras hingga memproleh kesuskesan, serta kesetiaan yang ditampilkan bahwa produk air minum Aqua menjadi produk minuman yang selalu ada pada setiap momen; 3) Mitosnya ada pesan moral pada tayangan iklan tersebut. Pesan moral yang ada pada iklan tersebut yaitu berdasarkan tiga kategori hubungan yaitu: hubungan dengan Tuhan dilihat dari kaitan beribadah dan hubungan dengan diri sendiri, bertanggung jawab pada diri sendiri, bekerja keras. Sedangkan pada hubungan dengan manusia terdapat pesan moral seperti, tolong menolong, rela berkorban, cinta kasih, dan silaturahmi.
STRATEGI KOMUNIKASI PENCEGAHAN PELECEHAN SEKSUAL ANAK DENGAN PENDEKATAN SWOT DI KABUPATEN CIREBON: MOTEKAR COMMUNICATIONS STRATEGY Machsunah, Uun; Risnawati, Ririn; Febriyanti, Fayka
Jurnal Komunikasi Pemberdayaan Vol 2 No 2 (2023): Desember
Publisher : Sekolah Tinggi Pembangunan Masyarakat Desa APMD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47431/jkp.v2i2.326

Abstract

Penelitian ini merupakan penelitian kualitatif yang bertujuan untuk mengetahui strategi komunikasi Motekar dalam pencegahan kasus pelecehan seksual anak di Kabupaten Cirebon yang terjadi di 3 tahun terakhir dan menganalisis strategi komunikasi tersebut menggunakan analisis SWOT agar dapat menjadi pertimbangan bagi Motekar Kabupaten Cirebon dalam mencapai tujuannya. Penelitian ini mengambil 7 (tujuh) orang informan, terdiri dari lima orang informan kunci dan dua orang informan pendukung. Metode pengumpulan data menggunakan teknik wawancara, observasi dan dokumentasi. Perolehan data dianalisis menggunakan teknik reduksi data, penyajian data dan kesimpulan. Hasil penelitian menunjukkan bahwa strategi komunikasi yang diterapkan Motekar Kabupaten Cirebon merupakan kombinasi dari beberapa elemen komunikasi, yaitu sumber; pesan; media; penerima serta efek. Dalam strategi komunikasi tersebut dilakukan analisis menggunakan Matriks SWOT untuk menghasilkan strategi alternatif yang dapat digunakan, sehingga terdapat empat tipe SWOT Matrix, yaitu Strength-Opportunity (SO), yang merupakan strategi untuk menggunakan kekuatan internal pada Motekar Kabupaten Cirebon untuk meraih keuntungan ketika mendapatkan peluang; Weakness-Opportunity (WO), yang merupakan strategi untuk memperbaiki suatu kelemahan dengan peluang yang ada; Strength-Threats (ST) yaitu strategi yang digunakan Motekar Kabupaten Cirebon melalui kekuatan untuk mengurangi atau menghindari dampak yang diakibatkan oleh ruang lingkup internal; dan Weakness-Threats (WT), yaitu strategi yang dikhususkan untuk bertahan dengan harapan untuk membantu mengurangi dampak dari kelemahan internal dan ancaman dari luar.
ANALISIS MANAJEMEN PRIVASI KOMUNIKASI PENGGUNA APLIKASI INSTAGRAM MUSLIMAH DENGAN NO POST SELFIE Rahmadhan, Nova; Ri’aeni, Ida; Risnawati, Ririn
Jurnal Komunikasi Pemberdayaan Vol 3 No 1 (2024): Juni
Publisher : Sekolah Tinggi Pembangunan Masyarakat Desa APMD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47431/jkp.v3i1.427

Abstract

Penelitian yang dilakukan ini bertujuan untuk mengetahui bagaimana manajemen privasi komunikasi pengguna aplikasi instagram muslimah dengan no post selfie. Menggunakan teori Communiction Privacy Management (CPM) oleh Sandra Petronio mengenai batasan privasi yaitu batasan-batasan yang buat oleh seseorang mengenai informasi yang dimiliki tetapi tidak diketahui orang lain, mengelola privasi yaitu sejauh mana seseorang berbagi informasi pribadinya kepada orang lain dan turbulensi privasi, kekacauan batas privasi yang berperan ketika mengelola informasi pribadi tidak sesuai dengan yang diharapkan dengan pendekatan Fenomenologi menurut sudut pandang Alfredz Schutz yang berorientasi pada kesadaran, realitas dan aktivitas sosial seseorang ketika membuat suatu pilihan dalam hidupnya. Hasil penelitian ini menunjukkan bahwa muslimah dengan no post selfie memiliki batasan privasi yang berbeda dari kebanyakan orang yaitu menjadikan foto diri sebagai sebuah privasi, dalam mengelola privasinya agar tetap terjaga, para muslimah ini lebih memperkuat boundaries (batasan) di awal untuk meminimalisir turbulensi nantinya. Ketika terjadi turbulensi privasi, para informan tetap mengedepankan adab dalam mengambil langkah untuk menjaga kembali privasinya sesuai dengan keinginannya
ANALISIS TEORI SOME PADA PENGELOLAAN AKUN INSTRAGRAM @pesantrenbima Yusuf, Jamaludin; Machsunah, Uun; Risnawati, Ririn; Ri'aeni, Ida
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 6 No. 1 (2022): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

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Abstract

This study aims to find out how the implementation of Gina Luttrell's SOME (Share, Optimize, Manage, Engage) Theory in managing the @pesantrenbima instagram account in social media activities with optimal planning and strategies in order to achieve the desired goals, one of which is building maximum bond with the audience owned by social media platforms, namely utilizing the existence of Instagram as a tool (tool) in achieving its goals. This research is a qualitative descriptive study using the object of research on the Instagram account @pesantrenbima. The research subjects are admin, ustad (teacher) at Pesantren Bima, and followers. Research data obtained through observation, interviews, and documentation. The results of this study are: Share, the Instagram account @pesantrenbima is the right choice for Instagram social media and makes selection and sorting in determining the content to be presented. Optimize, the Instagram account @pesantrenbima has not used the hashtag feature provided by Instagram as a whole but the good thing that has been implemented is the presentation of content in various forms, both photos/images, videos and Instagram stories. Manage, the @pesantrenbima instagram account has properly implemented comments or direct messages from the public that will be responded to, and the Bima Pesantren social media team has carried out monitoring to evaluate the content that has been presented. Engage, the Instagram account @pesantrenbima reaches their target audience by adapting the content they post to their target audience by creating content that is interesting, up-to-date and in clear, concise, and easy-to-understand language making the information to be conveyed easily absorbed by its followers. . Keywords: Social Media, Instagram, SOME Theory
ETNOGRAFI KOMUNIKASI PADA MEDIA PERPESANAN GRUP WHATSAPP “10.CIGASONG MEMBER ONLY” Pujiyanti, Dini; Ri'aeni, Ida; Risnawati, Ririn
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 6 No. 1 (2022): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v6i1.5799

Abstract

Communication is a way for us to be able to understand each other and know what the other means and vice versa. This study aims to find out how to construct and interpret meaning and how to rule in a conversation. Research using an ethnographic approach to communication focuses on studying how members of a cultural group use language (communicate) in social life or social interaction. Hymes argued that communication ethnography is a speech situation, speech event, and speech act. The speech situation itself is defined by Hymes as a set of situations in (or marked by the absence of) speech (situations associated with (or marked by the absence of) speech), (Anshori, 2017). Especially related to speech situations, speech events, and speech acts. Researching the ongoing communication process, analyzing conversations in whatsapp groups, and seeing how speech situations, speech events, and speech acts in conversations on whatsapp group media are 10.CIGASONG MEMBER ONLY. WhatsApp groups are defined as appropriate and effective media in maintaining communication between members. The analysis of the conversations contained in the wahtsapp10.CIGASONG MEMBER ONLY group is also related to the ethnography of communication because of the role of language as a conversational or communication activity. Of course, the utterances analyzed in this study are in the form of conversations in the context of interactions with members of one another in the group. Each member in the WhatsApp group has a different perception or meaning in responding to the content of the message, because each member or person has different thoughts, therefore they must know the situation of speech, speech events, speech acts in an ongoing conversation and the use of paying attention to various languages. need to pay attention to speakers and speech partners, the purpose of the context and speech so that there is no misunderstanding in the use of speech, so as not to cause misunderstanding or miscommunication in the long term. Keywords: Conversation, Ethnography Communication, Speech situations, Speech events, Speech acts.
STUDI FENOMENOLOGI PENGGUNA INSTAGRAM DENGAN ZERO POST PADA FEED DI KALANGAN MAHASISWA UNIVERSITAS MUHAMMADIYAH CIREBON Risnawati, Ririn; Faridah, Nida; Riaeni, Ida
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 1 (2024): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i1.5992

Abstract

  The research conducted by this researcher aims to find out and explain the motives of Instagram users with zero posts on feeds among students of the University of Muhammadiyah Cirebon. Every social media user, especially Instagram users with zero posts on the feed certainly have certain motives that are the cause and purpose for someone to act. In this study, researchers used qualitative methods with phenomenological studies using phenomenological theory according to the views of Alfred Schutz. Using this theory, because in this study want to know someone's experience that is the cause and purpose so that Instagram users choose zero posts on the feed. Alfred Schutz's theory of approach classifies motives in two parts, namely: 1) The Motive of Cause (Because of Motive) which refers to past experiences that are the reason or driver and 2) the Motive of Purpose (in Order to Motive) which refers to goals and expectations to be achieved in the future. The results of this study show that based on the Motive of Cause (Because of Motive), there are four motives that are the reasons for the aesthetic standard motive, the motive for being affected by bullying, the motive for worrying about photo abuse, and the motive for being affected by sexual harassment. Based on the Motive of Purpose (in Order to Motive) there are three motives that become the goal, namely the motive of comfort in using Instagram, the motive of being free from negative opinions and unrecognized followers, and the motive of belief in 'ain disease. Regarding the meaning of being an Instagram user zero post on the feed, the results show different meanings that are recognized by some informants, namely Instagram users who are expressive in expressing their feelings, Instagram users who are closed to their personal problems, passive Instagram users, and Instagram hobbies users. Keywords: Motive, Meaning, Instagram, Zero Post
Representasi Maskulinitas Tokoh Utama Pria dalam Film “Dear Nathan: Thank You Salma”: Analisis Semiotika John Fiske Machsunah, Uun; Risnawati, Ririn; Amelia, Sarah
Jurnal Komunikasi Pemberdayaan Vol 4 No 1 (2025): June
Publisher : Sekolah Tinggi Pembangunan Masyarakat Desa APMD

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis representasi maskulinitas pada tokoh utama pria, Nathan, dalam film remaja Indonesia “Dear Nathan: Thank You Salma” melalui pendekatan semiotika John Fiske dan konsep maskulinitas dari Beynon. Dengan menggunakan metode penelitian kualitatif, penelitian ini mengkaji tanda-tanda maskulinitas pada karakter Nathan dalam tiga level analisis Fiske: realitas, representasi, dan ideologi. Hasil penelitian menunjukkan bahwa representasi maskulinitas Nathan dalam film ini merupakan perpaduan antara elemen tradisional dan modern. Pada level realitas, maskulinitas ditampilkan melalui penampilan sehari-hari mahasiswa, perilaku yang menunjukkan keberanian dan ketegasan, serta ekspresi emosi yang beragam. Level representasi dikonstruksi melalui penggunaan pencahayaan kontras, dominasi close up pada wajah tokoh untuk menangkap emosi, dan penambahan musik yang memperkuat suasana dramatis. Pada level ideologi, penelitian menemukan bahwa individualisme menjadi elemen dominan dalam tindakan dan keputusan Nathan.
The Potential of Mango Lipstick Leaves as Natural Bar Soap Extract: The Latest Innovation of Environmentally Friendly Products Risnawati, Ririn; Setiani , Rinita; Chamidah, Nurul; Haris, Subhan
Jurnal Abdisci Vol 1 No 2 (2023): Vol 1 No 2 Tahun 2023
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v1i2.129

Abstract

 The Potential of Mango Gincu Leaves as Natural Bar Soap Extract: The Latest Innovationof Environmentally Friendly Products. Soap is an item used in everyday human life that is useful forcleaning the body from microbes and germs. Mango leaves have natural ingredients that haveantimicrobial and antioxidant properties so that they can be used as ingredients in makingenvironmentally friendly soap. Making soap from mango leaf extract aims to bring out the potentialof mango leaves as an effective soap preparation as a cleanser and maintain body hygiene. Thismethod of community service activities uses socialization lectures and demonstrations of the stagesof making bar soap from Gedong Gincu Mango leaf extract. The primary data in this study wasobtained from the results of socialization and demonstrations in the field. Literature review ofprevious research, used as a secondary data source. The results of community service activitiesobtained increased insight and practice of making bar soap from mango leaf extract and increasedawareness of the importance of maintaining hygiene and sanitation. The impact received by thecommunity is in the form of increasing the spirit of innovation and creativity in developing villagepotential
Framing Analysis of News About Damaged Roads in East Cirebon Regency on Cirebon People's Online Media for the Period of April 2025 Fiqri, Dede; Risnawati, Ririn; Kamaluddin, M.; Sapari, Yusuf; Machsunah, Uun
Jurnal Polisci Vol 3 No 3 (2026): Vol 3 No 3 January 2026
Publisher : ann4publisher@gmail.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/polisci.v3i3.1024

Abstract

Background. In the contemporary communication landscape, online media has transformed into a central pillar in the dissemination of information and the formation of public opinion. The speed, accessibility, and global reach of digital platforms enable news and information to spread instantly, transcending geographical and temporal constraints. Aims. This study aims to analyze how the local media outlet Rakyat Cirebon framed news coverage of damaged roads in East Cirebon Regency during April 2025. The issue of road infrastructure gained public attention due to its significant impact on residents' daily lives and economic activities. Methods. Using a qualitative approach and the framing analysis model developed by Robert N. Entman, this research explores how the media selects, emphasizes, and structures information to shape particular meanings in its audience's minds. Result. The findings reveal that Rakyat Cirebon consistently framed road damage as a failure of the local government to respond to public needs. The four framing elements—problem definition, causal interpretation, moral evaluation, and treatment recommendation—indicate a strong narrative that criticizes the executive branch while portraying the regional legislature (DPRD) as an active defender of public interests. Visual strategies, including emotive photographs, dramatic language, and selective sourcing, further reinforce the dominant frame presented. Conclusion. This study highlights that media framing is not merely a reflection of social reality, but an active process of constructing that reality through deliberate editorial choices. As such, media outlets hold an ethical responsibility to provide balanced and accurate reporting. Implementation. The findings also underline the importance of media literacy among the public, enabling citizens to engage critically with the narratives constructed by the press. On the other hand, local governments must be more proactive and transparent in addressing public issues in the media.