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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Ilmiah Edunomika (JIE)
Kurniasari, Riza
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Pengaruh Reward System Terhadap Kinerja Perusahaan (Studi Empiris pada Perusahaan Busana Remaja Agracipta Yogyakarta) Kurniasari, Riza; Dus Reis Doa, Ajita Da Silva; Kon, Iknasius; Kirana, Kusuma Chandra
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 2 (2024): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i2.4765

Abstract

The main objective of this study is to investigate the extent to which rewards affect the performance of Agracipta Teenage Busana company. The research utilized a quantitative explanatory method based on the S-R theory. Data was collected through questionnaires from a population of 3,000 Busana Teenage Agracipta employees, selected using a simple random sampling technique. Simple linear regression was employed to measure the impact of independent variable (X) on the dependent variable (Y). Data from the questionnaires were analyzed using Statistical Product and Service Solutions (SPSS) version 24. Based on the findings from the simple linear regression, it was discovered that rewards have 35.3% effect on the performance of Agracipta Teenage.
Perbandingan Kinerja Keuangan PT. Unilever dan Mandom Tahun 2021-2022 Berdasarkan Rasio Likuiditas, Solvabilitas dan Profitabilitas Cahyono, Harry; Kurniasari, Riza; Dus Reis Doa, Ajita Da Silva; Kon, Iknasius; Hermuningsih, Sri
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 2 (2024): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i2.4683

Abstract

This research aims to compare the performance of PT Unilever Indonesia Tbk with PT Mandom Indonesia Tbk in terms of liquidity, solvency and profitability ratios. This type of research data is secondary data obtained from the idx.co.id page. The data analysis used is liquidity ratio analysis which consists of the current ratio and quick ratio; solvency ratio consisting of debt to asset and debt to equity ratios; as well as profitability ratios consisting of profit margin, return on assets, and return on equity. The research results show that PT Unilever Indonesia Tbk is superior in terms of profitability, while PT Mandom Indonesia is superior in terms of liquidity and solvency.
Pengaruh Konten Pemasaran Instagram terhadap Minat Beli Pelanggan (Studi Kasus di Jordan Corner di Yogyakarta) Kurniasari, Riza; Dus Reis Doa, Ajita Da Silva; Cahyono, Harry; Kon, Iknasius; Fadhilah, Muinah
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 2 (2024): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i2.4686

Abstract

This research aims to study the influence of marketing content on Instagram stories @jordancorner on customer buying interest. This research uses the Stimulus-Response (SR) theory. The method used is a quantitative method. To obtain data using a questionnaire distributed to respondents. The population in this study were all 97,700 followers of the Instagram account @jordancorner. This research uses random sampling techniques and simple linear regression. Processing questionnaire test data uses statistics products and service solutions (SPSS) software. The research results reveal that there is an influence of marketing content on Instagram stories @jordancorner on customer buying interest of 37.3% but in the weak category.
PENGARUH BRAND IMAGE, HARGA, KUALITAS DAN KEMASAN TERHADAP MINAT BELI KONSUMEN JAMU SABDO PALON DI SUKOHARJO Kurniasari, Riza; Indratno, Diana Leli; Wahyujatmiko, R. Suprono
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11721

Abstract

This study aims to determine and analyze the effect of brand image, price, quality, and packaging on the buying interest of consumers of Sabdo Palon herbal medicine in Sukoharjo. The data collection method used in this study was distributing questionnaires. The population used in this study were respondents who had bought Sabdo Palon herbal medicine. The sample in this study was 100 respondents and the technique used was the Non Probability Sampling technique with a Purposive Sampling approach. This study uses multiple linearregression analysis as a method of data analysis. With the regression equation Y= 0,593 + 0,882 X1 – 0,246 X2 + 0,075 X3 + 0,178 X4. The results of this study indicate that brand image has a significant effect on purchase intention, the price has an effect but is not significant on purchase intention, quality has a significant effect on purchase intention while packaging has a significant effect on purchase intention. Keywords: Brand Image, Price, Quality, Packaging ,and Purchase Intention
Co-Authors Cahyono, Harry Dus Reis Doa, Ajita Da Silva Indratno, Diana Leli Kon, Iknasius Kusuma Chandra Kirana, Kusuma Chandra Muinah Fadhilah, Muinah Sri Hermuningsih Wahyujatmiko, R. Suprono